Education: BSC in Electrical and Computer Engineering
Company Name: Berbera Market Technology PLC
Title: CEO
Founded in: 2019
What it do: Enhancing digital commerce
Head quarter: Addis Ababa, Bole (Sharing working space with iceaddis)
Startup capital: 50,000 birr
Current capital: over 14,000,000 Birr
Number of the Employees: 5
Reason for Starting the business: To find effective ways to overcome the stagnation of digital commerce
Biggest perk of ownership: A significant impact on the Ethiopian ecommerce ecosystem
Biggest strength: Innovative and collaborative
Biggest challenge: Operational capital shortage
Plan: Collaborating with stakeholders
First Career: Graphics designer
Most interested in meeting: Addis Alemayehu
Most admired person: Daniel Ek, the co-founder and CEO of Spotify
Stress reducer: Long walks
Favorite book: “48 Laws of Power” and “Law of Human Nature” by Robert Greene
Favorite past time: From being a freelancer and student to being deeply involved in the business world
Favorite destination: Germany
Favorite automobile: Tesla
