Education: BSC in Electrical and Computer Engineering

Company Name: Berbera Market Technology PLC

Title: CEO

Founded in: 2019

What it do: Enhancing digital commerce

Head quarter: Addis Ababa, Bole (Sharing working space with iceaddis)

Startup capital: 50,000 birr

Current capital: over 14,000,000 Birr

Number of the Employees: 5

Reason for Starting the business: To find effective ways to overcome the stagnation of digital commerce

Biggest perk of ownership: A significant impact on the Ethiopian ecommerce ecosystem

Biggest strength: Innovative and collaborative

Biggest challenge: Operational capital shortage

Plan: Collaborating with stakeholders

First Career: Graphics designer

Most interested in meeting: Addis Alemayehu

Most admired person: Daniel Ek, the co-founder and CEO of Spotify

Stress reducer: Long walks

Favorite book: “48 Laws of Power” and “Law of Human Nature” by Robert Greene

Favorite past time: From being a freelancer and student to being deeply involved in the business world

Favorite destination:  Germany

Favorite automobile: Tesla