In the ever-evolving economic landscape of Ethiopia, cultivating entrepreneurship is a key driving force in accelerating sustainable development and securing long-lasting growth . A collaborative effort between the UN Capital Development Fund (UNCDF) and Kifiya Technologies, a digital finance and payment services provider) serves as a source of optimism for emerging entrepreneurs in Ethiopia.
’Chegebeya’ translated as ’Che Market’ aims to revolutionize the financial ecosystem for Micro, Small, and medium enterprises (MSMEs) in Ethiopia by modernizing the supply chain of Fast-Moving Consumer Goods (FMCG). The goal of this initiative which is supported under Digital Finance for Resilience (DFS4Resilience) Programme, funded by the European Union (EU) and the Organisation of African, Carribean and Pacific States (OACPS) is to transform the financial ecosystem for micro, small, and medium enterprises (MSMEs) in Ethiopia by modernising the FMCG supply chain.
