At the BRICS+ Fashion Summit in Moscow, leaders from fashion
associations across more than 50 countries proudly announced the
formation of the BRICS International Fashion Federation. This initiative
aims to establish new centers of influence, strengthen international
ties, improve industry sustainability, and provide emerging designers
with opportunities to grow.
“QUOTE”, says Mahlet Teklemariam, Founder of Hub of Africa Addis Fashion
Week.
Ethiopia’s dual membership in the BRICS+ and the BRICS International
Fashion Federation represents a fundamental moment for our country’s
fashion industry. The extensive network and resources provided by these
organizations will significantly contribute to the growth and
development of our fashion sector.
The memorandum on the creation of the BRICS International Fashion
Federation was signed by CEOs of fashion weeks, heads of fashion and
textile associations, heads of educational institutions from India,
South Africa, Russia, Ethiopia, Egypt, Spain, USA, Indonesia, Malaysia,
Ghana, Tanzania, Jordan, Ecuador, Paraguay, Kenya and other countries.
Representatives of the countries participating in the Summit confirmed
that cooperation with emerging fashion markets is a promising direction.
“The creation of this International Federation is a major outcome of the
recent BRICS+ Fashion Summit in Moscow. It demonstrates once again the
shared goals and substantial potential for growth that we have with our
global colleagues”, shared Natalya Sergunina, Deputy Moscow Mayor. The
BRICS+ Fashion Summit was held in Moscow on October 3-5. The summit was
attended by representatives of more than 100 countries. BRICS+ Fashion
Summit is the largest fashion event for emerging markets.
One of the main missions of the BRICS International Fashion Federation
will be to strengthen and expand the ties between fashion organizations
in different countries. The Federation is not a closed organization; on
the contrary, its members welcome anyone who shares its principles and
aspirations. However, an application to join the Federation will be
required when the structure is formed and the website is launched.
The main points of the declaration are: supporting local talent,
promoting sustainable fashion, strengthening cultural exchange and
creating a common platform for emerging markets, information and
education projects. The countries also intend to pay great attention to
the development of new technologies, the preservation of cultural codes
and supporting arts & crafts.
“We are committed to providing these visionaries with a global platform
and local events to ensure their creative work is celebrated globally.
Our goal is to promote sustainable and eco-friendly practices, striving
to implement transparent methodologies that will significantly reduce
the fashion industry’s carbon footprint. Slow fashion, characterized by
mindful consumption and production, will be at the heart of the BRICS
IFF agenda as we strive to reduce the environmental impact of fashion,”
the statement said.
