Chairman and Editor-in-Chief of Pakistan Observer, Faisal Zahid Malik has termed Ethiopia a gateway to Africa which is a huge market of 1.6 billion population having immense potential in diverse areas. He expressed these views during a call-on meeting with Ambassador of Ethiopia Jemal Beker Abdula at his office. Head of Digital Media and Strategy, Pakistan Observer, Saud Faisal Malik was also present in the meeting.

Faisal lauded the efforts the Ethiopian embassy has made soon after establishment of its mission in Islamabad and praised Ambassador Jemal for spearheading various business and trade initiatives that also include visit of the noted Pakistani businessmen and women, members of chambers of commerce and industry and investors to Ethiopia to explore new avenues of cooperation. Ethiopia is registering constant economic growth under the leadership of Prime Minister of Ethiopia Abiy Ahmed who has introduced ‘homegrown economic reforms’ and the businessmen and investors of both the countries should take advantage of these investment-friendly initiatives in Ethiopia as well as Pakistan.