Shaka Analytics is taking significant steps to bridge the gap between the perspectives of decision-makers and the actual needs of the Ethiopian population. Founded by Paulos Assefa, the data consulting firm is committed to promoting informed decision-making (DDDM) across various sectors in the country.
In a recent statement, Paulos highlighted the importance of using data to create equitable growth and sustainable development. “Our main goal is to help communities, governments, and organizations make informed decisions based on real data,” he said. “By understanding the real needs and priorities of the population, we can ensure that development initiatives are more effective, inclusive, and sustainable.”
Despite its ambitious objectives, implementing data-driven decision-making in Ethiopia presents several challenges. These include limited access to reliable information, civil disobedience regarding participation in data collection efforts, and the complexities associated with linguistic diversity across the country.
To address these obstacles, Shaka Analytics employs a multi-faceted methodology that prioritizes data security and confidentiality. The firm utilizes robust data collection methods such as online surveys and tablet-based approaches to gather insights effectively.
The potential benefits of better understanding public needs are significant. Improved data can enhance service delivery for governments, increase brand awareness for businesses, and stimulate overall economic growth. “Informed decision-making is critical for the development of Ethiopia,” Paulos emphasized, noting that overcoming challenges related to data quality and accessibility is essential for successful DDM implementation.
In collaboration with the US-based ETC Institute, Shaka Analytics has also released preliminary survey results from a user satisfaction study on the Addis Ababa Corridor Project. This study involved over 400 residents and assessed their perceptions of the transport and parking systems in the city.
Key findings from the survey revealed that 65% of respondents reported a decrease in traffic congestion levels, while 73% noted improvements in transit areas within a five-minute walk from their homes. Additionally, more than 80% expressed satisfaction with current road conditions in Addis Ababa.
However, challenges remain for vehicle owners; over 75% reported difficulties in finding parking spaces, and 74% indicated that parking costs were not aligned with their income levels.
Paulos stated, “Informed decision-making is demanding but crucial. Through our partnership with the ETC Institute, we are working on research that will transform transport and traffic systems.” He expressed a commitment to fostering research-backed connectivity in Ethiopian cities through innovation.
