The Bench, a global leader in hospitality investment events, is rebranding the Africa Hospitality Investment Forum (AHIF) as Future Hospitality Summit Africa (FHS Africa). Doing so brings AHIF, Africa’s most influential tourism investment conference, under The Bench’s flagship Future Hospitality Summit, or ‘FHS’ brand, aligning it with FHS Saudi Arabia and the Dubai-based FHS World. This evolution is a response to a growing appetite for hospitality investment spreading across the whole Middle East and Africa (MEA) region.

 For over a decade, AHIF has shaped Africa’s hospitality industry, bringing together global investors, government leaders, and hotel developers to facilitate high-value deals and meaningful discussions, ranging from investment opportunities to government policy and infrastructure developments. The event has catalysed billions of dollars in investment, strengthened regional partnerships, and provided a dedicated space for investors to unlock opportunities in Africa’s rapidly expanding hospitality sector.

 The appetite for hospitality investment in Africa has never been stronger. The continent has a record-breaking pipeline of hotel developments, with over 300,000 new ‘keys’ projected by 2030. Cities like Nairobi, Casablanca, Cape Town, and Addis Ababa are leading this transformation, with Nairobi’s Average Daily Rate (ADR) increasing by 164% and Casablanca’s ADR rising by 141% compared to 2019. (Press Release)