Kegna Beverages celebrated the grand launch of its bottled product at an exclusive media event held on June 7 in Addis Ababa. The evening was a vibrant blend of cultural heritage, corporate vision, and immersive storytelling, designed to leave a lasting impact on attendees.

The event kicked off at 6:00 PM, welcoming media guests with flowers, branded giveaways, and refreshments. Guests had the opportunity to meet Kegna’s executive team before the official program began at 6:45 PM, guided by a charismatic Master of Ceremonies.

A traditional Aba Geda blessing ceremony opened the evening, followed by keynote speeches from Kegna’s CEO, COO, and the Chairman of the Board, alongside a special address by the Oromia Regional President. These speeches framed the brand’s commitment to quality and innovation.