Tuesday, July 8, 2025

Name: Nigist Berta

2. Education: BA in Media and Communication

3. Company name:  Donum Public Relations

4. Title: Founder and General Manager

5. Founded in: 2025

6. What it does: Public Relation and Communications

7. Headquarters: Addis Ababa

8. Start-up capital: 50,000 ETB

9. Current capital: Progressive

10. Number of employees: 6

11. Reason for starting the business: To give affordable service to SMEs and individuals

12. Biggest perk of ownership: Working towards my goal and laying my legacy

13. Biggest strength: Not being afraid of risks and mitigating crisis

14. Biggest challenge: Navigating the broad media landscape without a pre-established niche

15. Plan: Becoming a leading PR firm in Africa and beyond

16. First career path: Journalist

17. Most interested in meeting: Richard Edelman

18. Most admired person: Sgonda Rhumes

19. Stress reducer: Prayer

20. Favorite book: Gracha Kachiloch (ግራጫ ቃጭሎች) By Adam Reta

21. Favorite pastime: Quality time with my Family

22. Favorite destination to travel to: New York, USA

23. Favorite automobile: Land Rover

Related Stories