Ethiopia’s horticulture sector is expanding its reach in global markets, supported by stronger quality standards, improved regulation and growing demand in Europe, Asia and other destinations. Industry officials say the sector is becoming increasingly competitive as exporters secure access to new markets while maintaining long-standing trade links with buyers in the Netherlands and beyond.
The Ethiopian Agricultural Authority says the country’s floral and horticultural exports are gaining momentum across multiple trade corridors. Deputy Director General Wondale Habtamu said South Korea has emerged as a high-value market for Ethiopian flowers and other horticultural products, with prices often higher than in traditional European destinations.
According to Wondale, access to the South Korean market followed bilateral engagement and the resolution of biosecurity and quarantine requirements. South Korean regulators also carried out on-site inspections at Ethiopian production sites, helping open the way for smoother export procedures.
China has also become an important destination. Wondale said Ethiopian suppliers have secured a five-year operational guarantee in the Chinese market, a longer term than many developing countries usually receive. He said more than 2,600 businesses have been registered for the 2025/26 production cycle, covering coffee, sesame, fruits and soybean products.
Despite the opening of new markets in Asia, the Netherlands remains a key benchmark for Ethiopian cut flowers. The Dutch auction system continues to provide a reliable year-round outlet, but exporters must meet strict phytosanitary and disease-control standards to stay competitive.
Officials say Ethiopia’s progress in Europe has been supported by work with international regulatory bodies and diplomatic missions. The country has adopted standards based on the International Standards for Phytosanitary Measures, which have helped strengthen confidence in Ethiopian produce.
At a recent national agricultural certification summit, Tewodros Zewdie, director of the Ethiopian Horticulture Exporter and Producer Association, said global compliance is now a basic requirement for market access. He said buyers increasingly demand traceability, environmental responsibility and fair labor practices.
Tewodros said certifications such as GlobalG.A.P., Rainforest Alliance, organic verification and MPS remain essential for exporters. He added that the association’s Silver Code of Practice has now been fully aligned with GlobalG.A.P., reducing duplicate audits and easing compliance costs for growers.
The horticulture sector’s growth is also being supported by the expansion of production land. Tewodros said 33,000 hectares of arable land have been allocated for commercial farming near transport and logistics hubs. He said exports from these areas are expected to begin within the coming year.
The government has also moved to reduce bureaucratic hurdles by shifting compliance tracking, certification and testing onto digital platforms. Officials say the move is intended to improve efficiency and strengthen export oversight.
The summit, held under the theme “Agricultural Certification for Sustainable Production, Food Security, and Market Access,” brought together government officials, producers, certification bodies and development partners. Discussions focused on improving compliance systems, adapting to changing market demands and addressing ongoing trade challenges.
