Thursday, November 12, 2026

Sybrin deepens East African expansion with strategic Ethiopian market entry

By Our Staff Reporter

Sybrin has announced a major strategic initiative to support Ethiopia’s digital payments modernization, reinforcing its long-term commitment to East Africa. Following market research, Sybrin identified Ethiopia as one of the continent’s most significant opportunities, driven by rapid digital adoption, regulatory reform, and a national vision for financial inclusion.

While foundational payment infrastructure has already been established, the next phase of growth is expected to focus on operational excellence, workflow automation, fraud resilience, digital onboarding, and infrastructure optimization.
Avinash Naidoo, Product Manager for Payments and Clearing at Sybrin, noted that the market is primed for scale, efficiency, and trust rather than building payment rails from scratch.

This strategic move directly aligns with Ethiopia’s National Digital Payments Strategy (NDPS) 2026-2030, which aims to accelerate financial inclusion, strengthen interoperability, and increase digital payment adoption across the country.

To ensure successful local implementation, Sybrin has officially partnered with Moti Engineering, one of Ethiopia’s leading ICT solution and ATM suppliers.

Stacey Japhta, Executive Head of Growth and Partnerships at Sybrin, emphasized that successful market expansion requires a deep local understanding.

Meanwhile, Moncy Matthews, VP of Enterprise Software Solutions at Moti Engineering, stated that combining Sybrin’s technology platforms with local expertise will help accelerate financial innovation.

Sybrin CEO Ryan Barlow noted that Africa is shifting from basic infrastructure development to infrastructure optimization. This partnership is expected to empower Ethiopian financial institutions to deliver secure, efficient, and inclusive digital services.

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