Monday, March 2, 2026

Tiruwork Assefa Kebede

Name: Tiruwork Assefa Kebede

Education: Level 3 in Design

Company name: Tiru Design

Title: Founder and manager

Founded in: 2015

What it does: Designs and produces cultural clothes and leather bags

HQ: Sarbet, Behind Zambia Embassy

Number of employees: Four

Startup Capital:  15,000 birr

Current capital:  500,000 birr

Reasons for starting the business: Interest in  the business

Biggest strength: Not giving up

Biggest perks of Ownership: I am learning a lot

Plan: Expanding the business

Biggest challenge: Finding well trained designers

First career: Merchant

Most interested in  meeting: Yetnebersh Nigussie

Most admired person: Sara Mohammed

Stress reducer: Watching theater

Favorite past-time: Looking at designs on Pinterest

Favorite book: Fikir Eske Mekabir by Haddis Alemayehu

Favorite destination: Jerusalem

Favorite automobile: Toyota Rav 4

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