Monday, September 21, 2026

Sophie Malt Great Ethiopian Run

Sophie Malt is now the title sponsor of the 22nd edition of the Great Ethiopian Run.
Heineken Ethiopia is partnering with its Sophie Malt brand for the Great Run in Ethiopia as well as in various competitions. Regarding the completion of this agreement, Samanthawi Girma, Heineken Sponsor and Brand Manager, said: “It is appreciated by professional and experienced people who have many years of experience, and their commitment to reaching out to the community and helping people to lead a healthy and active lifestyle goes hand in hand with the benefits of Sophie Malt Health and Nutrition.”
Sophie Malt has been active in the sports industry in Ethiopia for the past 5 years. The Ethiopian Athletics Federation is a long-time partner.

Hot this week

Production up, but the ‘cost’ variable weighs heavily

Production is up in 2021 for the Italian agricultural...

Luminos Fund’s catch-up education programs in Ethiopia recognized

The Luminos Fund has been named a top 10...

Well-planned cities essential for a resilient future in Africa concludes the World Urban Forum

The World Urban Forum (WUF) concluded today with a...

Private sector deemed key to unlocking AfCFTA potential

The private sector’s role is vital to fully unlock...

Winds of Change: How the UAE–Ethiopia Partnership Is Unlocking Ethiopia’s Renewable Potential

Opinion Few places illustrate Africa's renewable-energy opportunity more vividly than...

አቶ ጀማል እና በላይነህ ክንዴ ከምርጫ ጋር ተያይዞ በፍርድቤት ክስ ተመሰረተባቸው

የሀገር አቀፍ ዘርፍ ማህበራት ምክር ቤት ፕሬዚዳንት በመሆን የሚድሮክ...

Abel Birhanu

2. Education: (የት/ት ደረጃ)    10th 3. Company name: (የመስሪያ ቤቱ ስም)    Abel...

Ethiopia unveils 10-year master plan to transform date palm into major export crop

Ethiopia is orchestrating a structural transformation across its agricultural...

Africa at BRICS New Delhi: what it contributed and what it gained

The successful conclusion of the 18th BRICS Summit in...

Clearing the haze

Addis Ababa is confronting a severe environmental challenge, as...

Sub-Saharan Africa faces digital divide as handset costs and usage gap persist

While global mobile broadband networks continue to expand, Sub-Saharan...
spot_img

Related Articles

Popular Categories

spot_imgspot_img