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Merck Foundation Chief Executive Officer (CEO) & Zimbabwe First Lady announce Zimbabwean Winners of their Media Awards to break Infertility Stigma, Support Girl Education and Diabetes- Hypertension awareness

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Merck Foundation (www.Merck-Foundation.com), the philanthropic arm of Merck KGaA Germany, in partnership with H.E. Amai Dr. AUXILLIA MNANGAGWA, The First Lady of Zimbabwe and Ambassador of Merck Foundation More Than a Mother, announced the Zimbabwean winners of Merck Foundation Africa Media Recognition “More Than a Mother” Awards 2023 and “Diabetes and Hypertension” Awards 2023. Winners from the rest of the Africa were also announced, in partnership with African First Ladies, the Ambassadors of Merck Foundation More Than a Mother. The awards ceremony was held via Videoconference to felicitate all the media award winners.

The winners were announced and acknowledged by Senator, Dr. Rasha Kelej, CEO of Merck Foundation and President of “More Than a Mother” campaign. The theme of “More Than a Mother” Awards was to raise awareness on any of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV at all levels and the theme of “Diabetes and Hypertension” Awards was to Promote a Healthy Lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension in the African countries.

Senator, Dr. Rasha Kelej expressed, “I am proud to announce the winners from Zimbabwe and the rest of Africa. We have 83 winners from 22 African countries in partnership with my dear sisters First Ladies of Africa and Ambassadors of “Merck Foundation More than a Mother”. Congratulations to all our winners.

We started our Media Awards in 2017, and year after year we are witnessing a substantial increase in the number of outstanding and regular  entries from many African countries, which is very encouraging for us.

All our winners are the Champions of critical and sensitive social and health issues in their communities.

It’s truly inspiring to witness how we’re actively involving and engaging everyone, enabling them to be the voice of the voiceless and create a culture shift.

I’m delighted to extend a warm welcome as you join the Merck Foundation Alumni. let’s keep raising awareness on social and health together.”

Merck Foundation is additionally rewarding the winners by providing them with one year access of an online educational training program called ‘MasterClass’. The MasterClass is an immersive online experience and self-paced learning course that can be accessed anywhere with the internet.

“I would also like to announce the Call for Applications for the Merck Foundation Africa Media Recognition Awards 2024 “More Than a Mother” and “Diabetes and Hypertension”. These awards are in partnership with my dear sisters, the African First Ladies who are also the Ambassadors of “Merck Foundation More Than a Mother””, concluded Senator Kelej.

Zimbabwean Winners of Merck Foundation “More Than a Mother” Media Recognition Awards 2023 in partnership with The First Lady of Zimbabwe, H.E. Amai Dr. AUXILLIA MNANGAGWA are:

PRINT CATEGORY WINNER

Moses Mugugunyeki, The Standard, Zimbabwe, (Second Position)

ONLINE CATEGORY WINNERS

Michael Magoronga, Zimpapers, Zimbabwe (First Position)
Munyaradzi Blessing Doma, ZimNow, Zimbabwe (Second Position)

Zimbabwean Winner of Merck Foundation “Diabetes and Hypertension” Media Recognition Awards 2023 in partnership with The First Lady of Zimbabwe, H.E. Amai Dr. AUXILLIA MNANGAGWA are:

ONLINE CATEGORY WINNER

Phillipa Mwazvita Chinhoi, Herald.co, Zimbabwe (Third Position)

Merck Foundation “More Than a Mother” Media Recognition Awards 2023

Here are the winners from West African Countries in partnership with The First Lady of The Gambia, H.E. FATOUMATTA BAH-BARROW; and The First Lady of Ghana and H.E. REBECCA AKUFO-ADDO:

PRINT CATEGORY WINNER

Raissa Sambou, The Spectator, Ghana (First Position)

ONLINE CATEGORY WINNERS

Emelia Naa Ayeley Aryee, Myjoyonline, Ghana (First Position)
Mariam Hamzat, Freelancer, Nigeria (Second Position)
Mariama, Dem Star.gm, The Gambia (Second Position)

RADIO CATEGORY WINNER

Evelyn Kpadeh Seagbeh, New Narratives, Liberia (First Position)
Mavis Offei Acheampong, Ghana Broadcasting Corporation (GBC), Ghana (Second Position)

MULTIMEDIA CATEGORY WINNERS

Emmanuel Samani, TV3, Ghana (First Position)
Stanley Nii Blewu, TV3, Ghana (Second Position)

Here are the Winners from Southern African Countries in partnership with The First Lady of Malawi, H.E. MONICA CHAKWERA; The First Lady of Zambia, H.E. MUTINTA HICHILEMA; The First Lady of Zimbabwe, H.E. Amai Dr. AUXILLIA MNANGAGWA:

PRINT CATEGORY WINNERS

Melody Mupeta, Zambia Daily, Zambia (First Position)
Gresham Ngwira, Freelancer, Malawi (Second Position)
Sonja Smith, The Namibian, Namibia  (Third Position)

ONLINE CATEGORY WINNERS

Caroline Mapando, Africabrief, Malawi (Third Position)

RADIO CATEGORY WINNERS

Charlotte Nambadja, Desert Radio, Namibia (First Position)
Britta Mpata Blantyre, Synod Radio, Malawi (First Position)
Sera Tamina, Radio Icengelo, Zambia (Second Position)
Monde Chaba, Zambia National Broadcasting Corporation, Zambia (Third Position)

MULTIMEDIA CATEGORY WINNERS

Mirriam Kayemba, CAMNET TV,  Zambia (First Position)
Alepher Kasongo, MBC News, Malawi (Second Position)

Here are the winners from East African Countries:

PRINT CATEGORY WINNERS

Marco Maduhu, Nipashe Newspaper, Tanzania (First Position)
Elizabeth Angira, MT Kenya Times and People Daily, Kenya (First Position)
Shaban Njia, Nipashe Newspaper, Tanzania (Second Position)

ONLINE CATEGORY WINNERS

Moraa Obiria, Nation Media Group, Kenya (First Position)
Isabella Maua Chemosit, The Times, Kenya (Second Position)
Aveline Kitomary, Tanzania Standard, Tanzania (Third Position)
Sophia Rukwaro, Black Hustlers TV, Kenya (Third Position)
Hudson Kuteesa, The New Times, Rwanda (Third Position)
Beatrice Philemon Mukocho, The Guardian Newspaper, Tanzania (Third Position)

RADIO CATEGORY WINNERS

Caren Waraba Sisya, Citizen Radio, Kenya (First Position)
Olga Fadhil Lungala, Moshifm Radio, Tanzania (Second Position)
Adam Hhando, CG FM, Tanzania (Second Position)
Namale Hajara Shahista, CBS FM, Uganda (Third Position)
Angela Kezengwa, Citizen Radio, Kenya (Third Position)

MULTIMEDIA CATEGORY WINNER

Walter Mwesigye, NTV Uganda, Uganda (First Position)
Elizabeth Atieno Ochieng, TV 47 KENYA, Kenya (Second Position)

Here are the winners from French Speaking African Countries in partnership with The First Lady of Burundi, H.E. ANGELINE NDAYISHIMIYE; The First Lady of Democratic Republic of the Congo, H.E. DENISE NYAKERU TSHISEKEDI:

PRINT CATEGORY WINNER

Koami Agbetiafa, Societe, Niger (First Position)
Astère NDUWAMUNGU, www.lerenouveau.bi, Burundi (Second Position)
Traore Brehima, The TOGUNA, Mali (Third Position)

ONLINE CATEGORY WINNERS

Mêmèdé Ambroisine Azododassi, Savoir News, Togo (First Position)
Jessy NZENGU, lualabamaprovince.com, DRC (First Position)
AYIBE Ablavi Ayélo, SAVOIR NEWS, Togo (Second Position)
Tognisse Pugilbert Yannick, Benin (Third Position)
Haburanimana Gérard, Agaseke.bi, Burundi (Third Position)
JEANINE NYABENDA, Ijisho Web Site News TV, Burundi (Third Position)

RADIO CATEGORY WINNERS

Cyriaque NDAYISHIMIYE, Radio TV BUNTU, Burundi (First Position)
Edmond Niyonkur, Radio Ubuzima-FM, Burundi (Second Position)

MULTIMEDIA CATEGORY WINNERS

Bahwa Ferdinand, Le Journal.Africa, Burundi (First Position)
Amadou BELLO, Balafon Direct, Cameroon (Second Position)

Here are the winners from Portuguese Speaking African Countries in partnership with The First Lady of Cabo Verde, H.E. Dr. DÉBORA KATISA CARVALHO:

ONLINE CATEGORY WINNERS

Ângelo Amaro Semedo, DW África, Cabo Verde (First Position)

RADIO CATEGORY WINNERS

Maria José Teixeira Veiga Macedo, Rádio de Cabo Verde, Cabo Verde (First Position)

MULTIMEDIA CATEGORY WINNERS

Edineia Barros, TV Cabo Verde, Cabo Verde (First Position)

Merck Foundation “Diabetes&Hypertension” Media Recognition Awards 2023

Here are the winners from West African Countries in partnership with The First Lady of Ghana, H.E. REBECCA AKUFO-ADDO:

PRINT CATEGORY WINNER

Jennifer Ambolley, Chronicle, Ghana (First Position)
Godwin Awuni Anafo, Daily Graphic, Ghana (Second Position)

ONLINE CATEGORY WINNERS

Odimegwu Onwumere, thenigerianvoice.com, Nigeria (First Position)
Muniratu Akweley Issah, Ghana News Agency, Ghana (Second Position)
Cecilia Lagba Yada, Ghanaian Times, Ghana (Third Position)

MULTIMEDIA CATEGORY WINNER

Grace Hammoah Agyemang, TV3, Ghana (First Position)

Here are the Winners from Southern African Countries in partnership with The First Lady of Malawi, H.E. MONICA CHAKWERA; The First Lady of Zambia, H.E. MUTINTA HICHILEMA; The First Lady of Zimbabwe, H.E. Amai Dr. AUXILLIA MNANGAGWA:

PRINT CATEGORY WINNER

Ed-Grant Ndoza, Malawi News Agency, Malawi (First Position)

ONLINE CATEGORY WINNERS

Maria Kandjungu, Unwrap, Namibia (First Position)
Alain Kabinda, Daily News Agency, Zambia (Second Position)
Rosalia Hipondoka, DBS Blogposts, Namibia (Third Position)

RADIO CATEGORY WINNERS

Henry Haukeya, MBC Radio, Malawi (First Position)
Sylviah Chisi, Trans World Radio Malawi (TWR), Malawi (Second Position)
Martha Mzumara, Trans World Radio Malawi (TWR), Malawi (Third Position)

Here are the winners from East African Countries:

PRINT CATEGORY WINNER

Christina Stephen Mwakangale, Nipashe, Tanzania (First Position)

ONLINE CATEGORY WINNERS

Lucy John Bosco, Mwananchi Online, Tanzania (First Position)
Dorcas Wangira, BBC, Kenya (Second Position)
Veronica Romwald Mrema, Freelancer, Tanzania (Third Position)
Tulinagwe Alison Malopa, Gazetini, Tanzania (Third Position)

RADIO CATEGORY WINNERS

Mildrine Nafula Sabwami, North Rift Radio FM, Kenya (First Position)
Mwanaisha Mohamed Makumbuli, Highlands FM Radio, Tanzania (Second Position)

Here are the winners from French Speaking African Countries in partnership with The First Lady of Burundi, H.E. ANGELINE NDAYISHIMIYE; and The First Lady of Democratic Republic of the Congo, H.E. DENISE NYAKERU TSHISEKEDI:

PRINT CATEGORY WINNERS

Moïse NKURUNZIZA, Le Renouveau du Burundi, Burundi (First Position)

ONLINE CATEGORY WINNERS

Cassien Tribunal Aungane, Diplomacy&Development, DRC (First Position)
Akossiwa Agossivi YIBOKOU-MENSAH, SAVOIR NEWS, TOGO (Second Position)
Alphonse Julio GADA, GLOBAL NEWS BÉNIN, Benin (Third Position)
Petga Tonga Valgadine, lavoixdukoat.com, Cameroon (Third Position)

RADIO CATEGORY WINNERS

Honorine NININAHAZWE, Burundi National Radio, Burundi  (First Position)
Maurice TUNINAHAZIMANA, Radio TV Buntu,          Burundi (Second Position)
Rémy RUKUNDO, TV BUNTU, Burundi (Third Position)
 

Here is the winner from Portuguese Speaking African Country in partnership with The First Lady of Mozambique, H.E. ISAURA FERRÃO NYUSI:

RADIO CATEGORY WINNER

Abdul Ibraimo, Radio of Mozambique, Mozambique (First Position)

Details of Merck Foundation Media Awards 2024:

1. Merck Foundation Africa Media Recognition “More Than a Mother” Awards 2024

Theme for the awards: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/or Stopping GBV at all levels.

Who can apply: Journalists from Print, Radio, Online, and Multimedia platforms from the following groups:

Southern African Countries
West African Countries
East African Countries
French Speaking African Countries
Portuguese Speaking African Countries

Submission deadline: 30th September 2024.

2. Merck Foundation Media Recognition “Diabetes&Hypertension” Awards 2024

Theme for the awards: Promoting a healthy lifestyle and raising awareness about prevention and early detection of Diabetes and Hypertension.

Who can apply: Journalists from Print, Radio, Online, and Multimedia platforms from the following groups:

Southern African Countries
West African Countries
East African Countries
French Speaking African Countries
Portuguese Speaking African Countries
Latin American Countries
Asian Countries

Submission deadline: 30th October 2024.

All entries are to be submitted to submit@merck-foundation.com.

Kindly note, sending multiple relevant entries for both the categories will increase the chances of winning the award.

Click on the icon below to download Merck Foundation App: https://apo-opa.co/4ddoe3L

Distributed by APO Group on behalf of Merck Foundation.

Media contact:
Mehak Handa 
Community Awareness Program Manager 
+91 9310087613/ +91 9319606669  
mehak.handa@external.merckgroup.com

Join the conversation on our social media platforms below and let your voice be heard!
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Website: www.Merck-Foundation.com

About Merck Foundation: 
The Merck Foundation, established in 2017, is the philanthropic arm of Merck KGaA Germany, aims to improve the health and wellbeing of people and advance their lives through science and technology. Our efforts are primarily focused on improving access to quality&equitable healthcare solutions in underserved communities, building healthcare and scientific research capacity and empowering people in STEM (Science, Technology, Engineering, and Mathematics) with a special focus on women and youth. All Merck Foundation press releases are distributed by e-mail at the same time they become available on the Merck Foundation Website.  Please visit www.Merck-Foundation.com to read more. Follow the social media of Merck Foundation: Facebook: http://apo-opa.co/47HPK5u, Twitter: http://apo-opa.co/3U8RG3y, Instagram: http://apo-opa.co/494Vib1, YouTube: http://apo-opa.co/494wHn4 and Flickr: http://apo-opa.co/3UfoOVU.

Transforming Egypt’s Business Future: Harnessing Technology and Innovation for Unprecedented Growth

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GITEX AFRICA 2024 (www.GITEXAFRICA.com), the continent’s largest and most influential tech and start-up event, is returning to Marrakech, Morocco, from 29-31 May 2024. The super-connector event will convene some of the most innovative enterprises and start-ups from 130 countries while gathering the most influential government authorities, founders, tech leaders, and industry experts on a three-day showcase and conference programme not to be missed. This year’s edition will feature significant participation from tech leaders,  pioneers, and experts hailing from Egypt, among other nations.

After its highly successful debut in 2023, the second edition of the blockbuster event is ramping up exponential effort as a digital tour de force, rife with myriad solutions that provide Egyptian businesses and industry sectors with a crucial competitive edge while accelerating the development not just of the Egyptian economy but of the Pan-African tech ecosystem as a whole.

The powerhouse showcase expansion, marked by a record-breaking 70% year-on-year growth, will introduce the inaugural World Future Health Africa by GITEX HealthTech 5.0, the largest digital health tech sourcing and investment event accelerating the region’s digital health revolution. For the first time in the region, the event will unite the brightest minds defining the industry sector to discuss the latest developments and future-focused innovations in patient care, telemedicine, integrated healthcare systems, and more.

GITEX AFRICA 2024 will also take place with the co-located North Star Africa, the largest start-up event in the continent, bringing together 700-plus of the most prominent Pan-African start-ups. Egypt is one of the countries with the largest presence, bringing together dozens of trailblazing businesses from sectors like digital health, digital cities, e-commerce, mobility, digital finance, cybersecurity, IoT, and more. Powerful investors from the nation are also joining the programme, including names such as Flat6Labs, Sunny Side Venture Partners, and Algebra Ventures.

Egypt’s Leading Voices Address Africa’s Tech Future

Thought-provoking discussions around the most pressing issues, challenges, and opportunities in Africa’s key markets, including Egypt, also await the audience of GITEX AFRICA 2024. The three-day conference will convene 450-plus seasoned global speakers and deliver over 280 hours of immersive content across eight stages with an extensive agenda covering topics from AI, health tech, and cybersecurity to digital finance and sustainability.

The programme boasts the participation of some of Egypt’s most influential authorities and public figures in tech, business, investment, and the public sector. Visitors attending the Future Finance Summit on May 29 can look forward to an insightful fireside chat with Mohamed Abdelrahman, Head of Payment Instruments and Electronic Acceptance Channels at the Central Bank of Egypt, addressing the phenomenon of the remittance market, which according to the United Nations doubled in the continent in the last decade, reaching $100 billion in 2022 and surpassing the funds from Official Development Assistance (ODA) and Foreign Direct Investment (FDI).

Mazen Aladdin, General Supervisor of International Development of the Egyptian Healthcare Authority will join the stage on the first day of GITEX AFRICA, during the World Future Health Africa Investment Forum, while World Future Health Congress’ attendees, on May 31, will see an insightful panel discussion on the role of tech defining the future of global emergency response, with the presence of Dr. Youssef Bassim, Chairman of the Digital Transformation and AI division of the Arab Hospitals Federation in Egypt.

Other relevant speakers coming from the nation include Karima El Hakim, Country Director of the global accelerator Plug And Play in Egypt; the astronaut Sara Sabry, Founder and CEO of Deep Space Initiative; Abeer Khedr, Head of Cybersecurity of the National Bank of Egypt; Rami Calache, Cybersecurity Lead for Africa of Microsoft Egypt; Mai Ali, Vice-President of Fintech, Payments, and Smart Transportation, Middle East and Africa at Moharram&Partners; among many others.

GITEX AFRICA 2024 will open on May 29, from 11:30 am to 6:00 pm, and on 30-31 May from 10:00 am to 6:00 pm. Admissions and more information at www.GITEXAFRICA.com.

Distributed by APO Group on behalf of GITEX Africa.

Media Contact:
Tayce Marchesi
PR Executive
Tel.: + 971 58 552 3994
Tayce.Marchesi@dwtc.com

On social media:
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Hashtag: #GITEXAFRICA
Website: www.GITEXAFRICA.com

About KAOUN International:
KAOUN International is the independent events company and wholly owned subsidiary of Dubai World Trade Centre (DWTC) established to organize and manage events internationally. Derived from the Arabic word ‘universe’, KAOUN International’s mission is to ‘Create Limitless Connections’ for the industries and markets in which it operates. Created to leverage the 40-year legacy of DWTC’s events management business and drive future MICE sector opportunity in the MENASA region. KAOUN International delivers game-changing live experiences that build robust business connections, create opportunity, and stimulate economic growth, building on DWTC’s extensive portfolio of business and consumer events spanning multiple sectors, including technology, food and hospitality, sustainability, broadcast and satellite, automotive, talent development and leisure marine.

The Coca-Cola System in Kenya Announces Major Investment

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The Coca-Cola system, consisting of The Coca-Cola Company and its authorised bottler Coca-Cola Beverages Africa (https://www.CCBAGroup.com), has announced its intention to grow its investment in Kenya by up to $175 million over the next five years, should the business achieve its anticipated growth targets in the country.

Hosting Kenyan President H.E. Dr William Ruto at The Coca-Cola Company’s headquarters in Atlanta, Sunil Gupta, CEO of Coca-Cola Beverages Africa, said, “The Coca-Cola system has been an integral part of Kenya’s landscape for more than 75 years. Today, we are excited to announce our intention to strengthen this legacy through a substantial investment.”

“This investment is aimed at accelerating the Coca-Cola system’s capacity and capability expansion over the next five years. Our decision to invest underscores our belief in the long-term potential of Kenya’s economy,” Gupta said.

Luisa Ortega, President of The Coca-Cola Company’s Africa Operating Unit, emphasized the importance of collaboration with the government to create a stable policy environment. “The Coca-Cola system has been part of communities in Kenya for more than seven decades. We are excited to continue growing our business and supporting communities across Kenya for many years to come,” said Ortega.

The Coca-Cola system has a rich legacy of refreshing Africa and making a difference in the East Africa region, where it is a major employer, directly employing 10,000 people.

The Coca-Cola system also works with over 500,000 Micro, Small and Medium Enterprises across the region, giving the company a direct connection to the experiences shared by many businesses in Kenya and across the East African region.

“Our value chain supports livelihoods for over a million people in distribution, sales and other roles,” said Gupta. “We source close to 8,000 metric tons of mango puree from East African farmers. We believe in the region’s potential and its ability to achieve significant growth through collaboration between public and private sectors. Our business in Kenya is centered on a local approach – we hire locally, produce locally, distribute locally and source locally.”

“We are optimistic and fully committed to Kenya’s future. We foresee great social and economic advancement, and this is why we continue to invest in our Kenyan business as well as community programs that help strengthen Kenya’s prosperity,” Ortega concluded.

Distributed by APO Group on behalf of Coca Cola Beverages Africa.

ISSUED BY:
Wendy Thole-Muir
Group Head of Reputation and Communication
Coca-Cola Beverages Africa
Tel: +27 83 795 8524
Email: WThole-Muir@ccbagroup.com

Clifford Machoka
Senior Director
Public Affairs
Communication&Sustainability
East&Central Africa
Coca-Cola Africa
Tel: +254 734 109 260/1
Email: cmachoka@coca-cola.com

About The CocaCola Company:
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee, and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Follow us on Instagram (https://apo-opa.co/42DbAWX), Facebook (https://apo-opa.co/4bKvZ0m) and LinkedIn (https://apo-opa.co/4bpOQ03).

About Coca-Cola Beverages Africa:
Coca-Cola Beverages Africa is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 720,000 customers with a host of international and local brands. The group was formed in July 2016 after the successful combination of the southern and east Africa bottling operations of the non-alcoholic ready-to-drink beverages businesses of The Coca-Cola Company, SABMiller plc and Gutsche Family Investments. CCBA shareholders are currently: The Coca-Cola Company 66.5% and Gutsche Family Investments 33.5%. CCBA operates in 15 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique, and Namibia, as well as Tanzania, Botswana, Ghana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho and Malawi.

Learn more at  https://www.CCBAGroup.com

Follow us on LinkedIn (https://apo-opa.co/4dfq8AC)

New KnowBe4 Phishing Report Reveals Human Resources (HR) and Information Technology (IT) Related Emails are the Top Choices for Phishing Scams

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KnowBe4 (www.KnowBe4.com), the provider of the world’s largest security awareness training and simulated phishing platform, today announced the results of its Q1 2024 top-clicked phishing test report. The results include the most common email subjects clicked on in phishing tests, reflecting the persistent use of HR or IT-related business email messages that captivate employees’ interests.

Phishing emails continue to be one of the most common methods for executing cyberattacks on organizations worldwide. KnowBe4’s 2023 Phishing by Industry Benchmarking Report (https://apo-opa.co/4bKOJvO) reveals that nearly one third of users are susceptible to clicking on malicious links or complying with fraudulent requests. As a result, cybercriminals take advantage of this vulnerability and leverage the innovative tools available to them, such as AI, to come up with increasingly sophisticated messages to outsmart users. These bad actors tailor phishing email strategies to appear more legitimate in their requests and trick employees by inciting an emotional response and urgency to click on a malicious link or download an infected attachment.

HR-related phishing attacks take the top spot at 42%, a trend that has persisted for the last three quarters, followed by IT-related phishing emails at 30%. Phishing emails from HR or IT departments that prompt dress code changes, tax and healthcare updates, training notifications and other similar actions are effective in deceiving employees as they can affect a user’s work, evoke an immediate response and can cause a person to react before thinking about the validity of the email.

The KnowBe4 phishing report this quarter also noted more personal phishing email attacks, such as tax, healthcare and ApplePay, that could affect users’ sensitive information. These types of attacks are effective because they cause a person to react to a potentially alarming topic and engage to protect their private information before thinking logically about the credibility of the email.

“KnowBe4’s report shows that cybercriminals are becoming increasingly tactical in exploiting employee trust by using HR-related phishing emails due to their seemingly legitimate source,” said Stu Sjouwerman, CEO of KnowBe4. “Emails coming from an internal department such as HR or IT are especially harmful to organizations since they appear to be coming from a trusted source and can convince employees to engage quickly before confirming their legitimacy, exposing the company to security vulnerabilities. A well-trained workforce is therefore crucial in building a strong security culture and serves as the best defense in safeguarding organizations against preventable cyberattacks.”

To download a copy of the Q1 2024 KnowBe4 Phishing Report infographic, visit here (https://apo-opa.co/3wKE2dJ).

Distributed by APO Group on behalf of KnowBe4.

About KnowBe4:
KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, is used by more than 65,000 organizations around the globe. Founded by IT and data security specialist Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness about ransomware, CEO fraud and other social engineering tactics through a new-school approach to awareness training on security. The late Kevin Mitnick, who was an internationally recognized cybersecurity specialist and KnowBe4’s Chief Hacking Officer, helped design the KnowBe4 training based on his well-documented social engineering tactics. Organizations rely on KnowBe4 to mobilize their end users as their last line of defense and trust the KnowBe4 platform to strengthen their security culture and reduce human risk.