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Tigist and Olympic great Kenenisa finished Runner-up in London marathon

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In what was widely regarded as one of the deepest and highest-quality women’s fields ever assembled, the three-time world half marathon champion sprinted away from world record-holder Ethiopian Tigist Assefa, 2021 London winner Joyciline Jepkosgei and last year’s runner-up Megertu Alemu – all of whom finished inside 2:17 – to notch up her third victory in a World Marathon Majors race.

Mutiso Munyao made it a Kenyan double, winning the men’s race in 2:04:01 to defeat Ethiopian distance legend Kenenisa Bekele by 14 seconds.

The front group – which included Tigist Assefa alongside past London winners Jepkosgei, Yalemzerf Yehualaw and Brigid Kosgei – got to 15km in 47:37. Soon after, Sheila Chepkirui – the runner-up in Berlin last year – started to drift off the pack.

The diminutive Kenyan charged through the finish line in 2:16:16, finishing seven seconds ahead of Tigist Assefa. Jepkosgei (2:16:24) and Alemu (2:16:34) followed soon after, making this the first marathon in which four women have finished inside 2:17.

The men’s lead pack was down to five men: Munyao, Bekele, Tola, Ethiopia’s Dawit Wolde and compatriot Milkesa Mengesha.  Less than 10 minutes later, Tola and Wolde had dropped back, leaving Bekele, Munyao and Mengesha as the lead trio. Mengesha lasted five more minutes before him, too, succumbed to the pace, unable to stick with Munyao and the 41-year-old Bekele.

Just before the clock ticked over to 1:55, Munyao finally dropped multiple world and Olympic gold medallist Bekele, who was visibly struggling to match the Kenyan’s pace.

Munyao maintained his lead to the finish, eventually winning in 2:04:01 to Bekele’s 2:04:15, the fastest time ever by an athlete over the age of 40.

Ethio-Electric roared back to the premier league in style

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Ethiopian premiere league former champions Ethio-Electric is roaring back to the top tier with five matches in hand.
Although many the club supporters were worried when their beloved side returned to the lower league within the very year it promoted, it once again sprang a miracle back to the elites league finishing top of group (A) in flying color.
Considered the strongest league in the Ethiopian football, the Higher League’s  26 sides’ in two groups season has reached to its climax despite four fixtures remaining. For both Electric and group (B) heavyweight Arbamich Ketema, it is already mission accomplished for they returned to the high flight in less than a year time. ” Being one of the three most senior clubs next to Kidus Giorgis and Mechal, Electric must be among its equals. And we are delighted made it come true” suggested one of the club’s Board members Ato Mengestu Abayneh. “I salute everyone including the players and the Coach for helping Electric to be in its rightful place” Ato Mengestu added.
Fifteen wins, four draws and only two defeats in 21 matches, Electric collected 49 points that makes it the undisputable group champion 15 points clear of runner up Oromia Police. It is not only about the big point margin but the goal difference standing at 24 comparing against runner up Oromia Police boasting only eleven.
Electric’s head coach Samson Ayele previously known as Big Sam for saving clubs from relegation is now to add a new medal for leading Electric in his first season with the club. According to close sources with the club, Samson is sure to collect a six figure bonus for his great achievement.

Record-breaking WTM Africa 2024 signals surging interest in African tourism

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World Travel Market Africa (WTM Africa) wrapped up its 2024 edition with record-breaking numbers, demonstrating a significant surge in global interest towards African travel and tourism. This year saw a 40% jump in buyers compared to 2023, solidifying the event’s status as the continent’s leading travel trade show.

WTM Africa 2024 hosted 705 exhibitors and 5,752 industry professionals from 99 countries. The buyer attendance was notably diverse, featuring strong representation from emerging markets like Greece, Philippines, Switzerland, Singapore, Lithuania, New Zealand, Ghana, China, Japan, and Argentina. This influx of new buyers contributed to the impressive 10,505 pre-scheduled meetings conducted during the event. This expanded reach promises increased investment and awareness for African destinations worldwide.

“The enormous increase in buyers highlights the growing confidence and investment in Africa as a compelling travel destination,” said Carol Weaving, Managing Director, RX Africa. “WTM Africa is a serious business event, and our goal is to facilitate connections that lead to tangible growth for the African tourism sector. This year’s success underscores that commitment, and we are thrilled to see such a positive response.”

A highlight of WTM Africa 2024 was the inaugural African Media Awards, recognising exceptional reporting on tourism, travel, and hospitality in Africa. The awards celebrated the crucial role journalists play in promoting the continent’s destinations and experiences.

The renowned Responsible Tourism Awards, sponsored by the V&A Waterfront, also returned, honouring businesses and initiatives that prioritise sustainable and ethical practices within the travel sector. These long-standing awards align with WTM Africa’s commitment to driving positive change and promoting responsible tourism across the continent. The trophies for the Responsible Tourism winners were provided by Ngwenya Glass.

Additionally, WTM Africa 2024 featured the highly-anticipated Trends Report, providing invaluable insights into the latest industry developments. The event’s speaking programme was a resounding success and brought together the who’s who of the African tourism industry including among others representatives from Cape Town Tourism, Weeva, Singita, the TBCSA and many more. The speaking programme was sponsored by LIFT, who provided flights for speakers and hosted buyers.

New this year was the Brain Box, offering interactive sessions and hands-on learning opportunities for attendees. This innovative addition allowed industry professionals to engage with material in a more immersive and practical manner.

“We are incredibly proud to have launched the African Journalism Awards and introduced exciting new elements like the Brain Box,” added Weaving. “These initiatives, combined with our established programmes, demonstrate our commitment to driving innovation and elevating the African travel industry.”

As WTM Africa looks ahead to 2025, the event remains steadfast in its mission to facilitate business opportunities, foster meaningful connections, and showcase the diverse and captivating travel experiences that Africa has to offer.