Sunday, May 10, 2026
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KWANZAA, CULTURE AND HEALING

Habari gani…what’s the news?! Today’s Kujichagalia, the second day of Kwanzaa, a seven-day African American cultural holiday, widely celebrated from December 26 to January 1st. Dr. Maulana Karenga, a California State University Professor, initiated the holiday in 1966 with intent to raise African- American pride, self-sufficiency and consciousness. Kwanzaa has become a cultural mainstay throughout the African Diaspora, celebrated in some African countries. The seven principles of Kwanzaa, colorfully commemorated each year, include: 1. Umoja (Unity) 2. Kujichagulia (Self-determination), 3. Ujima (Collective Work and Responsibility) 4. Ujamaa (Cooperative Economics) 5. Nia (Purpose) 6. Kuumba (Creativity) and 7. Imani (Faith); essential principles for the holistic prosperous African. Whether you celebrate Kwanzaa or not, the principles are relevant to all Africans, particularly self-determination, affirming the right and responsibility to define and decide on one’s destiny, declaring with pride, culture and heritage. So important is this notion that the African Union enshrined it in Agenda 2063, Aspiration 5, “…envision(ing) an Africa with a strong cultural identity, common heritage, shared values and ethics…pre-eminent and inculcate(ing) the spirit of Pan Africanism…”. It’s timely and encouraging that the African Union has declared 2021 “Year of The Arts, Culture and Heritage” focused on “establishing a robust and sustainable creative industries sector…”. While this is in line with Kwanzaa principles 4 and 6, economics and creativity, respectively, our culture also serves us in the highest social and psychological manner.
Even for the greatest optimist, 2020 has been filled with enormous challenges worldwide. The convergence of Covid19, protests, locusts, military action, and more… leading to loss of minds, lives and livelihoods has been numbing. My family was not spared. My 25-year-old healthy daughter survived a massive heart attack after Doctors to use the defibrillator 6 times to keep her with us. One of her names in Nia and indeed she has a purpose. But there were many such stories of youth to Elders whose mental and physical health were pushed to the limits. And how have we Africans handled 2020 challenges? Culture has been center stage. For instance, our cultural foods, from Ethiopia’s nutritious injera and spicy wots to Ghana/West Africa’s tasty egusi and warm fufu, they’ve kept our tastebuds, hearts and bellies content. While our traditional cultural rites have helped us manage the sorrow of illness and death within our families and communities. However, one understated aspect of culture is literally next to us, at all times, our cultural cloths, scarves and blankets; specifically, the ever so therapeutic gabi. The comforting Ethiopia handwoven cotton blanket drapes the shoulders of the elders, the sick, the cold and even the lonely; providing a level of indescribable comfort and healing, but maybe that’s just me. Additionally, the sight of kuta and netela wearing masses, gliding through the early mornings filling the streets with a sense of cultural pride, dignity and well-being, give optical re-assurance ‘…everything’s gonna be alright’ according to catchy Marley melody. So, it was no surprise to find a trend of Ethiopian artists who chose textiles to express their ideas and our experiences with textiles.
Kirubel Melke’s Alliance Ethio-Francaise exhibition running till January 1st, is simply outstanding. The Addis Ababa University grad is an Ethiopian based visual artist whose work is informed by his garment factory worker mom who has inspired his body of work which Kirubel states is “… a marker for daily life…explor(ing) education, social injustice…tradition and modernity, presenting pressing issues relevant to contemporary Ethiopian culture.” His quilting techniques are expressed in neat careful yet confident and free hand stitching with a selection of unlikely media such as a sea of denim pants pockets; abstract contemporary designs and figurative fabric cutouts…all on stretched canvases. Personally, each piece told a story, begged for attention and closer and further looks, to investigate not just the artist’s technique but his perspective of life. His style has been well received by art lovers for his fresh, warm, inviting and unique approach. Though contemporary culture, depicting messages about family, urbans spaces, lovers and even people with wasteful ways; I felt the energy of the art. I felt the warmth and ingenuity of cultural cloths being presented in such a contemporary manner; interrogating social issues yet providing visual relief during these difficult times.
I then visited Guaramayne Art Center in Piassa to find yet another exhibition based on textiles. Meron Hailu, Addis Abeba based artist and educator holds an MA in Textile Design from Duksung Women’s University in Seoul, South Korea. Meron asserts, “My main focus is the human experience, is values and ideologies that shape the experience in the landscape one lives in. I chose to portray landscape features personal and cultural meanings….both as a unity of experiences of nature and an aesthetic form…”. The intricate layers and myriad textured threads from fine and soft to rough and robust mirror life and the juxtaposition of human experiences. Meron’s artistic articulation, what she refers to as, “..the interaction and sum of all these experiences…” are expressed through convivial color and contrast reminiscent of the simple joys of sunrise and sunset over an urban or rural village with space and commentary on the plethora complex relationships between people and nature, symbolic and figurative in a range of sizes.
Suffice it to say, culture matters, the arts matter and our individual and collective expression of feelings is healthy and should be welcome. Whether we are creators or observers, there is a space in which we should all become curators of our lives as we exercise self-determination and a desire to be better, stronger, healthier, happier, wiser, wealthier and kinder to ourselves and each other. May you all enjoy Kwanzaa and all the different holidays you and yours hold near and dear during this season, and may our culture usher us into 2021 with a sense of purpose, pride and love. Happy to weave another column for you my avid readers, whom I have missed so much.

Dr. Desta Meghoo is a Jamaican born
Creative Consultant, Curator and cultural promoter based in Ethiopia since 2005. She also serves as Liaison to the AU for the Ghana based, Diaspora African Forum.

Great Ethiopian Run

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The Great Ethiopian Run International 10km is a flagship event held every year in November. Since 2002, the event has been the biggest road race in Africa and has been held without interruption for the past 19 years. The 20th edition of the race, the 2020 TOTAL Great Ethiopian Run International 10km, was scheduled to be held on 15th November 2020. However, due to the current situation of COVID-19, the race was postponed.
The new date for the race has been set for Sunday 10 January 2021, with 12,500 participants. The mass race will employ three wave starts setting off with 15-minute intervals. Capital sat down with Ermias Ayele, the GM of Great Run Ethiopia for an inside view. Excerpts;

Capital: It has been 20 years since the inception of ‘The great Ethiopian run.’ How have the last 20 years been?
Ermias Ayele: The first great run was held on November 25, 2001. 20 years is not by any means a simple time it is a long journey which have been encompassed by different milestones. I have been here for the last 11 years in different roles and within the last 20 years, the great run has achieved different progresses. For example, in terms of participants from 10,000 participants to 45,000 as of last year and even our plan for this year was to have 50,000 participants but the global pandemic has stopped us on our tracks. Due to the pandemic, we have decreased the number to 12,500 which is only 25 percent of our plan. All in all we can say the event has grown but this year is exceptional since the pandemic is global.
Previously, there was only one race; The 10 km race, but now there is a children’s race event aside from the main 10km race and a disability race on the morning of the day of the 10 km race. Therefore, we can say the event by itself has diversified.
The other thing that the great run has achieved is that it has become a large public driver in terms of changing the public awareness on sport. Whenever we promote our races’ we not only promote the races but we also give trainings to adopt active health living in the society.
The other thing we do in relation with the race are different kinds of charity works. There is a campaign called running for cause with the aim of helping others. In the last 20 years we raised more than 15 million birr and supported about 32 organizations. Ministry of Women, Children and Youth select the beneficiaries and last year we raised 2 million birr and built schools in remote area found in Waghimra zone in Amhara Regional State with the help of Haile Gebresilassie. We were planning to mobilize the community in the area to organize a race but due to Covid it has been canceled.
The great run has also resulted in sport tourism. Tourists have been coming to Ethiopia with an aim of participating in the race. Last year alone, 400 people came to Ethiopia to participate in the race. The largest number we have received as race tourists was in 2015, with the number of tourist participants being 700. At the time, a research was done on the economic impact of the 700 participants and it was found that the participants contributed 2 million dollars to the economy.

The great run is also a platform for athletes to promote themselves.
Last year, on our 19th year, we got a recognition as the ‘Best International Running Event award’ form runners world.
Lastly, we can say we have built local capacity. In 2001, the first race was modeled from England, the great north run organizers helped in assisting us, but through the years we have built our own capacity, fully run by Ethiopians.

Capital: What were the challenges throughout the last 20 years?
Ermias: Great run is the first in Ethiopia of its kind, and being the first always presents challenges. Using sport as a business was tough, the whole aspect of commercializing sport, getting sponsors, doing consistent athletic races with the public are some of the challenges. And in context of our country also timing at times is an issue. In one of our races, two of our participants had died during the competition which is an unfortunate challenge. However, from all of the challenges we have continued to learn from them as we seek to provide a great experience.

Capital: How are you coping with Covid? And how is it affecting your operation?
Ermias: Covid is a global issue and therefore we have to think accordingly. One of the challenges of Covid is the restriction of public gathering and since our work by its nature needs public gathering it held us down. The 20th edition of the race, the 2020 TOTAL Great Ethiopian Run International 10km, was scheduled to be held on 15th November 2020. However, due to the current situation of COVID-19, we were forced to postpone the race.
We have canceled two races. One of our races was organized with Addis Ababa Roads Authority dedicated on road safety, and the other was the children race we prepared with the European union.
Yet we didn’t just sit and watch, having viewed global practices we prepared two virtual races called stay safe Ethiopia, and also weekly video programs on how to work out at home.
Even though we had planned to have 50,000 participants after consulting with the Ministry of Health and Public Health Institution we have decide to decrease the number to 12,500. In order fulfill the Covid protocol, we have prepared face masks for participants, as well as testing temperatures of participants as we seek to create awareness on the matter.
It is difficult preparing such kinds of public gathering event at this time and we are working round the clock to focus on all precautions.

Capital: What are your precautions regarding Covid?
Ermias: We have decreased the number of participants; the mass race will employ three wave starts setting off with 15-minute intervals.
A number of precautionary measures will be in place to guard against the spread of the COVID-19 virus. Individual registration has been done through Telegram Bot.
All participants have to sign a waiver form saying they undertake not to take part in the race if they have any underlying health problems that would make them more vulnerable to transmitting or becoming infected by the COVID-19 virus
Race Packs will be provided: In the week before the race all participants will receive, together with their race t-shirt, a WHO-approved 3-layer cotton mask. Please note, however, that our annual Sport Expo will not be staged this year to avoid unnecessary gathering. All race packs will be distributed at 8 selected TOTAL service stations with participants nominating their preferred collecting station at the time of registration.
To hydrate themselves during the run, participants will be encouraged to bring their own drink on race day. A bottle of Arki water will also be included in the race pack.
Participants are strongly advised not to come to the race, on race day if they do not feel well in the 14 days leading up to race day.
Temperature checks as participants arrive at the start will be administered. There will be availability of hand sanitizers at multiple locations around the start and finish; and a requirement for participants to wear masks in all assembly areas at the start until the point at which they start the run and after they finish the run will be mandatory.
Furthermore, a wave system will be used for the start which will enable participants to take part in the run with a degree of distancing. Although we have used wave starts in the past, for this race we will employ multiple waves with no more than 1,000 participants in each wave. More details will be given shortly.
The course will be a point-to-point course with a finish area that is different and separated from the start. We will have a system in place that guards against the gathering of large numbers of participants as they exit the finish.

Capital: How much is the charity support for this year?
Ermias: Running for cause is the official fundraising campaign for 2020 Total great run to rise about 500,000 birr for two selected beneficiaries working with children and women. The first is ‘Tikuret Lesetoch ena Lehitsanat Mahiber’ and Omo child foundation. This year, the registration and number of participants has decreased and the amount will also decrease.

Capital: Do you have any other upcoming plans?
Ermias: We are planning to prepare an annual event running race which considers Covid. It will be a monthly event for one year at Entoto park which is really creative, there will be a limited number of participants and will be launched two weeks after the great run.

Awtar Multi-Media signs a five-year partnership agreement

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Awtar Multi-Media signs a five-year partnership agreement with BGI Ethiopia. The agreement was signed by Yohannes Bekele CEO of Awtar Multimedia and Gebresilase Sifre Commercial and Public Relation Director of BGI Ethiopia on Thursday December 24, at Sheraton Addis hotel.
Awtar is a user-friendly Mobile Application where users can go through a well-organized Ethiopian music archive, easily search and find their favorite Artist, listen to a preview of any song before purchasing, discover details of every Musical Work and enjoy the latest Ethiopian music videos.
As the music sales application Awtar enables the users to get music works at a fair price and easily the users are charged in a suitable manner to them and using alternative payment means on the service provision.

Brazilian podcast tells the story of Saint George FC

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Fernet Bola is a podcast that brings light to chapters of football that are little discussed by the big sports media in Brazil, a conversation that goes through culture and even society about the issues that are protagonists. Created by journalists Bruno Núñez and Rodrigo Fragoso, who are also the narrators of these rare stories for the Brazilian public, Fernet Bola is part of Corner, an important football publication in Brazil. In addition, Fernet Bola has that name in homage to Fernet Cola, a drink closely related to football. The podcast has the hour of “La Barra al 45”, where sommelier Leonardo Russo brings a drink related to the theme of the episode.
In the 11th episode of Fernet Bola “Saint George: Resistance against fascism in Ethiopia”, Fragoso and Núñez go to Africa to tell one of the most incredible stories. The protagonist is Saint George, or Kidus Georgis, the greatest champion in Ethiopia, but who has great importance in the Ethiopian resistance against the Italian fascists who invaded the country.
In addition to all the importance for its fans, the episode tells the story of three great names in Ethiopian football who passed through the club: Yidnekatchew Tessema, Mengistu Worku and Luciano Vassalo.
Fernet Bola also travels through Ethiopia’s problems, from the first war between Italians and Ethiopians to the conflict in the Tigray region in 2020, and how these wars can be explained using football.
It also explains the devotion of Saint George in the country and why he was chosen to name the most popular football club in Ethiopia.
In “La Barra al 45”, sommelier Leonardo Russo interviews an expert in Ethiopian coffee, who counts from its emergence to its unique characteristics.