Wednesday, April 1, 2026
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Time is money

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I have lived and worked in different parts of Africa for many years now, including in Ethiopia. I have come to learn, appreciate and love much of what Ethiopia has to offer, like the hospitality of the people, the history, the food, music & dance, traditional dress, the nature and its wildlife. The one thing however, that I cannot seem to adjust to is the Abasha Katero. This phenomenon keeps catching me by surprise. I always turn up too early. The other person almost always comes too late. There are many excuses: the traffic, there was a meeting, somebody came to see me, etc. So, there is often something more pressing, more important, than making sure to arrive on time for an appointment. It has puzzled me for many years why this is so. Why is it, that I focus on one issue (that important appointment for instance), while the other person seems to be immersed in many activities at the same time, in seemingly chaos, and therefore not making it in time for any of them. I feel offended, the other person feels content to have made it amidst all other issues to attend to.
But where does this leave us when we want to do business with people who have “Time is money” written on the foreheads? Where does this leave us while in many other parts of the world people work around the clock to produce, to fill containers for export, to get information, to meet others, look for business and export opportunities? Behind, most probably.
So, let us try to understand our potential foreign business partner a bit better. We call him John. John comes from a country, where he has learnt to focus on the future. He has learnt to plan ahead and work to make things better tomorrow than they are now, his business for example. It is useful for John to look back, to learn from mistakes in the past, again to do it better this time around. John likes to get one thing done at the time and from there move on to the next. John comes from a culture, referred to as sequential. John has now come to Ethiopia to look for business opportunities and has an appointment with somebody we will call Abebe. They agreed to meet for coffee at 10 (is that 4 or is that 10?). Abebe even confirmed their appointment early in the morning by telephone. All is set, according to John. He will spend an hour or so with Abebe, during which they will go over the details of their business contract. At 11.30 John should be leaving for the airport to check in for his return flight.
Abebe arrives half an hour late, with a big smile on his face, extending his arm to greet John, while talking to somebody else on his mobile telephone. After he closes his handset, Abebe explains that he was about to leave his office, when a friend dropped by to talk to him. John feels very upset. Why couldn’t Abebe tell his friend to come back later and why does he keep his mobile telephone on standby? John has not yet understood that in Ethiopia, it is not done to show the door to an unexpected visitor. Remember that relationships are important here, more important than keeping time. Ethiopians are also used to handle several matters at the same time. This is what is referred to in literature as a synchronic or polychromic culture. Several issues can be attended to at the same time. We all experience this when going to the bank, buying an airline ticket, going to a government office or even to the clinic. We are never the only client to be attended to at the same time. Giving time to an unexpected visitor or caller is more important than keeping a schedule and Abebe will not offend him or her by saying that he doesn’t have time because he has an appointment somewhere else. Meanwhile John feels offended because he doesn’t receive the attention, he feels he deserves. John will do well to learn a bit more about the Ethiopian way and add a few days to his tight schedule, if he wants to do business here. He may or may not find the time though…
If Abebe is equally interested in doing business with John, my advice to Abebe is to realise that John will feel offended when he is not given full attention during the time agreed on earlier. Abebe will do well to focus on John, on the potential of the business deal, on the contract, on planning and strategising to make it happen. Keep your promises when agreeing on deadlines, deliver the goods in time. Don’t agree if you cannot make it. Not delivering on time may upset an entire supply chain, affecting international marketing. Meet Abebe in your office, so that you are already there. A cup of coffee and a copy of the work you prepared for the appointment will keep him happy if you still need to attend to somebody else. Make sure though, that John is not having his “soostenia buna” before you invite him in.

ton.haverkort@gmail.com

Henok Kinfe

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Name: Henok Kinfe

Education: Diploma

Company name: Wake up coffee

Title: Owner

Founded in: 2019

What it does: Coffee roasting and packaging

HQ: Addis Ababa

Number of employees: Two

Startup Capital: 250,000 birr

Current capital: Growing

Reasons for starting the business: Previous experience on the filed

Biggest perk of ownership: Creating opportunity for others

Biggest strength: Self confidence

Biggest challenging: Capital

Plan: To export coffee

First career: Graphics designer

Most interested in meeting: Prime Minister Abiy Ahmed

Most admired person: My father

Stress reducer: Reading motivational books and praying

Favorite past time: Browsing the internet

Favorite book: Bible

Favorite destination: India

Favorite automobile: Toyota Tundra

ART FAITH AND FEELINGS

“…both natural and artistic beauty is capable of evoking what is called the sense of transcendence…” Southwestern Baptist University.

Albert Einstein said, “All religions, arts and sciences are branches of the same tree, all these aspirations are directed towards ennobling man’s life, lifting it from the sphere of mere physical existence and leading the individuals towards freedom.” Further and according to Southwest Baptist University (SBU) in Missouri’s Religion and Art Introduction, “The arts have always been used to express the divine, e.g., in Christian liturgical services. Indeed, if reality has a divine origin then whatever is part of it must be germane or at least analogous to the divine. Generally, the arts, due to their strong emotional impact and ability to act immediately and directly upon our perception, prior to conceptual thinking, can enhance any area of experience, including religious experience. Specifically, both natural and artistic beauty is capable of evoking what is called the sense of transcendence, or the presence of some deeper (divine) principles in the world. Art and beauty are immediately pleasing but the reasons for this are unclear. This means that the rules and principles of art are beyond us or transcend us: possibly indicating the presence of a higher principle (e.g., the divine) in the universe. The arts are used for these purposes by most religious traditions, but specifically in the Christian tradition by the Eastern Orthodox and Catholic traditions.”
A perfect example of the impact of religion and art is Ethiopia’s colorful Timket celebration attracting devotees and tourist from all over the country and world for that matter to Addis Abeba, Axum, Lalibella and Gondar in particular. Timket, as most avid may readers know, is the Ethiopian Epiphany, marking the baptism of Yeshua the Christ by Yohannes in the River Jordan. It is indeed a truly awesome and moving sight and experience, evoking great emotion and veneration. The joyous occasion is marked by spiritual songs synchronized movements/dances and colorful processions around the carrying of the Tabot, a replica of the Ark of the Covenant. But does the average individual correlate art and religion in the emotional sense?
As we unpack SBU’s notion of that art can enhance the religious experience, undoubtedly artistic elements of Timket add to the experience of the celebration. The sight of hundreds of white robbed priests waving their wooden praying stick, designed with ornate metals meskels, also carried by the Ethiopian priests and monks during the long-lasting ceremonies, is in itself an art piece. Then there are the colorful umbrellas carried over the Tabot for miles to and from the churches which form miles long processions of devotees who share in the euphoria of faith, hope and prayer with little concern for tired feet after the long journey. The drums and other artistic elements seal the event as they provide sounds and sights that keep worshippers in synch with their spirituality. One may say the vibrant nature of the ceremony assuages of any feelings of weariness throughout the 3 day event.
As to SBU’s assertion, “… both natural and artistic beauty is capable of evoking what is called the sense of transcendence, or the presence of some deeper (divine) principles…”. I see this every day in our beloved Ethiopia. Hence in my eyes I view Timket as a symbol of Ethiopians deep, abiding and unshakable faith against all odds. The imagery and pageantry however, allow the faithful to share and reinforce the hopes and aspirations of a renewed spirit of love. The optics of the unity and solidarity evoked by Timket ceremonies is an art and a moment in time that many capture in paintings, photos and videos representing the culture of Ethiopia and not just religion. That said, Timket more than qualifies to be considered an UNESCO intangible cultural heritage event. And as to Einstein’s sentiments, we pray and hope that art, science and religion do take us into higher moral existence and can help us heal old wounds in our ancient land while providing a renewed sense of faith for brotherly and sisterly love. H.I.M. Qadamawi Haile Selassie reminds us that, “Spirituality is a network linking us to the Most High, the universe and each other. As the essence of our existence it embodies our culture, true identity, nationhood and destiny.” Melkam Timket!!!

Dr. Desta Meghoo is a Jamaican born
Creative Consultant, Curator and cultural promoter based in Ethiopia since 2005. She also serves as Liaison to the AU for the Ghana based, Diaspora African Forum.

Responsible business

Businesses are the engine of the economy. They contribute to economic and social development through job creation, development of skills and technology, and the provision of goods and services. At the same time, business activities can have adverse impacts on people, the environment and society. All business, regardless of their location, size, sector, operational context, ownership and structure, should act responsibly, and identify and manage risks of impacts linked to their operations, products or services, including in their supply chains and other business relationships. Governments should encourage responsible business behaviour through a smart mix of mandatory and voluntary measures, and support the creation of an enabling environment conducive to responsible business practices.
In order to promote the positive contribution that businesses can make to sustainable development and help prevent and address negative impacts, the International Labour Organization (ILO), the Organisation for Economic Co-operation and Development (OECD) and the United Nations (UN), have developed instruments that provide guidance on responsible business. These instruments establish that all companies have the responsibility to avoid and address adverse impacts with which they are involved, including in their supply chains, while making a positive contribution to the economic, environmental and social progress of the countries in which they operate. The implementation of international corporate responsibility standards have also become essential for business aiming to contribute to the Sustainable Development Goals (SDGs).
The three main instruments that have become the key reference points for responsible business, and which outline how companies can act responsibly are the ILO Tripartite Declaration of Principles concerning Multinational Enterprises and Social Policy (ILO MNE Declaration), the OECD Guidelines for Multinational Enterprises (OECD MNE Guidelines) and the UN Guiding Principles on Business and Human Rights (UN Guiding Principles). They are aligned with, and complement, each other.
The ILO Tripartite Declaration of Principles concerning Multinational Enterprises and Social Policy provides guidance to encourage the positive contributions companies can make to economic and social progress and to minimise and resolve difficulties in their operations. The principles addressed to business reflect good practice for all enterprises. The ILO MNE Declaration also provides policy guidance to governments as well as employers’ and workers’ organizations, which play central and distinctive roles in creating an enabling environment for responsible business.
Its recommendations on employment, training, conditions of work and life, and industrial relations are based on international labour standards, including the fundamental Conventions underpinning the 1998 ILO Declaration on Fundamental Principles and Rights at Work which addresses forced labour, child labour, non-discrimination and freedom of association and collective bargaining.
The Organisation for Economic Co-operation and Development (OECD) Guidelines for Multinational Enterprises are recommendations from governments to businesses on how to act responsibly. They cover all areas of business responsibility, including labour and human rights issues, environment, disclosure, bribery, consumer interests, science and technology, competition, and taxation. The Guidelines were adopted in 1976 and last updated in 2011 to include a chapter on human rights aligned with the UN Guiding Principles. The chapter on Employment and Industrial Relations is aligned with ILO labour standards. The Guidelines also include a unique non-judicial grievance mechanism: National Contact Points (NCPs).
The UN Guiding Principles on Business and Human Rights focus on avoiding and addressing adverse business-related human rights impact. They are founded on three pillars. The first one stipulates the State duty to protect against human rights abuses by third parties, including business enterprises, while the second one indicates the independent responsibility of business enterprises to respect human rights, which means that they should avoid infringing on the human rights of others and should address adverse human rights impacts with which they are involved. The third one deals the need for those harmed by business-related activities to have access to effective remedy.
These principles were unanimously endorsed in 2011 by the UN Human Rights Council. The instruments developed by the ILO, OECD and UN set the global expectations for responsible business conduct and are aligned and complement each other. Each organisation brings its own value-added to their implementation, based on its mandate and expertise.
International corporate responsibility standards set the expectation that all companies, regardless of their size, sector, operational context, ownership and structure– avoid and address the adverse impacts with which they are involved, and contribute to the sustainable development of the countries in which they operate. The instruments set out that impact of business activities is understood beyond the impact on the company itself and refers to the impact business activities may have on human rights, including labour rights, the environment and society, both positive and negative. The instruments establish a common understanding that enterprises can cause, contribute to, or be directly linked to adverse impacts through operations, products or services by business relationships, and they provide a framework for how enterprises should avoid and address them.
Businesses should undertake due diligence to identify, prevent and mitigate their actual and potential negative impacts and account for how those impacts are addressed. This process should involve meaningful consultation with potentially affected groups and other relevant stakeholders. With respect to labour rights, consultation with workers’ organisations is particularly important. By helping companies understand the impacts of their activities and by clarifying the expectations around due diligence, these international instruments guide companies on what they should do in order to know and show that they are behaving responsibly.
Responsible business covers not only impacts that a company may cause or contribute to through its own activities but also those impacts directly linked to an enterprise’s operations, products or services through its business relationships. This includes: business partners, entities in the value chain such as subsidiaries, suppliers, franchisees, licensees, joint ventures, investors, clients, contractors, customers, consultants, financial, legal and other advisers, and any other non-State or State entities.
As part of their duty to protect against business-related adverse impacts, States are expected to take appropriate steps to ensure, through judicial, administrative, legislative or other appropriate means, that when such abuses occur within their territory and/or jurisdiction those affected have access to effective remedy. In addition, where companies identify that they have caused or contributed to adverse impacts, they are expected to address them through providing remedy, and they should provide for or cooperate in this remediation through legitimate processes.