Tuesday, May 12, 2026
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Merry Christmas

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It is important for any business owner to have a vision and to have clear goals. All activities being carried out in the business should contribute to these goals. Organizing, planning, managing, production and budgeting are all done to achieve the goals of the company. If you have no clear vision and goal for your business, chances are that you will not be successful. Developing a vision and goals is not easy though and often they are derived from the values we have. Values represent what we find really important in life and surprisingly enough very few people will find it easy to define exactly what their values are. But most people act according to their values even if they are not very conscious about it. After all, where your treasure is, there your heart will be. If someone finds it very important to have a car (s)he will try and get one. Those of you, who have built a house, will know how difficult it was to complete the project, but it was worth it because it was very important. Other people find it important to be around their family and because of it hesitate to take on a job that will separate them from their family. Other examples of values are to have respect for each other, to be honest, integrity, etc. We can also know what people do not find important as we observe their behaviour. Somebody who finds it important to get rich quick but does not value honesty or hard work for example will find other innovative ways to get the money. In other words, our values guide our behaviour for a great deal. Do you know what your values are? Try to list and write them down and you will discover that it is not so easy to have a deeper look into your inner self. But if you can, it will help you in getting more clarity about your do’s and don’ts. Now, what has all this to do with doing business? Let me try and explain. Personal goals and values will transpire in the way somebody goes about running a business as well. Somebody who values honesty is likely to run the business in an honest way, avoiding short cuts and kick backs. Personal values can thus become corporate values and it is actually very important and helpful to make corporate values explicit like so many organizations do these days. Examples of corporate values are:
We esteem our customers.
We produce high quality.
We deliver in time.
We keep our promises.
In trying to achieve the goals it is therefore important that the corporate values are adhered to. Here it becomes now tricky though. Because the corporate values may be clear to the business owner or the board of directors, that does not at all mean that they are understood, let alone internalised by the employees. And where this is not so, performance of workers may be disappointing, not contributing to achieving results and sometimes even be counterproductive. This in its turn will lead to much frustration for the business owner, who just cannot understand the behaviour of the workers and has run out of ideas to motivate them. As a result, the company is not effective in achieving its goals. For a company to be effective it is important that the goals and values are shared and internalised by all staff and time and energy needs to be invested in this by management. But this is not all that needs to be done. Subscribing to the corporate values helps but is not enough to become effective. To be effective requires being proactive and that is what most people are not, also not in Ethiopia. Most people here are reactive. They react to what is coming their way. They don’t plan ahead and blame others for things gone wrong. They say: “I don’t have time.” They are busy repairing the damage that has been done and they are constantly in the crisis management mode.
Proactive people on the other hand plan ahead and take responsibility. They say: “How can I help?” They prevent problems from happening and set the right priorities. Reactive people allow circumstances to dictate their agenda while proactive people set the agenda. And they do that using their personal values as a point of departure. To take it a step further, for employees to be effective in their work it is important that there is a match between their personal and the corporate values. Where there is no such match, workers will not make significant contributions to corporate effectiveness.
Yes, somebody with an accounting diploma or degree can work in any company or organization. But whether or not (s)he will make significant effective contributions depends on how excited that accountant is about the products that the company makes and in how far (s)he subscribes to the corporate values. If “high quality” is one of the corporate values, then delivering high quality and timely financial reports to management will be expected. If a company says that it esteems its customers, then the sales persons are expected to be polite and give competent advice to the clients.
In conclusion I’d like to suggest that next time you need to hire somebody, you take values and potential to be proactive into consideration.
Now, with only a few days to go before Christmas, it is a good time to reflect a bit on our personal and corporate values and goals. In doing so, try and complete the following exercise:
Define your personal values.
Do they match the corporate values?
What can you do to increase the match between your personal and the corporate values?
In which areas of your work can you become more proactive and thus more effective?
Write this down and share with management.
Agree on a time frame to evaluate progress.
Merry Christmas!

ton.haverkort@gmail.com

Surafel Abebe

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Name: Surafel Abebe

Education: Degree in Graphic arts

Company name: Yekurueta Art studio

Title: Graphics Designer & Film Maker

Founded in: 2012

What it does: All graphics design & film making services

HQ: Addis Ababa

Number of employees: six

Startup Capital: 19,000 birr

Current Capital: 200,000 birr

Reasons for starting the business: Interest of the art of graphics design

Biggest perk of ownership: Being a model for others

Biggest strength: Keeping the ethics of art of Graphics’ Design

Biggest challenging: Lack of awareness

Plan: To build successful graphics design company

First career: Graphics designer

Most interested in meeting: No one

Most admired person: Myself

Stress reducer: Theater, music, film and holler

Favorite past time: Designing

Favorite book: Bible

Favorite destination: Gonder

Favorite automobile: Ford

ETHIOPIA, WHERE HOPE IS ETERNAL

“Music is also important to Ethiopians’ freedom, because it lets them express themselves without limits.” Melaku Belay, Dancer Extraordinaire

As Orthodox Ethiopians celebrate Genna, Ethiopian Christmas, I am always in awe at the glorious festivities that take place in Lalibella, home of the 12th century rock hewn churches, attracting thousands of local and international visitors. The UNESCO world heritage site attracts close to quarter million devotees and tourists alike, flocking to participate in or observe in the religious holiday, which doubles as a cultural festival for some. Countless numbers of priest, robed in white traditional clothes and turbans conduct chanting, drumming and synchronized steps with long crosses atop long wooden sticks (mekwemea). Forming a circle at the top and bottom of the churches, ecclesiastics celebrate the holy day of Christ’s birth, the same day reportedly that King Lalibella was born, January 7th. The devout King built the world wonder during his reign in the Zagwe Dynasty, which is known as the New Jerusalem and considered the second holy city of Christianity following Jerusalem. This designation is based on the 11 monolithic churches miraculously built by hand by the faithful, with even the angels said to help in this unfathomable construction. But then Ethiopia is known as the Land of Miracles, where all things are indeed possible.
Fast forward from the 12th to 21st century. We are grateful that the legacy and traditions of Ethiopia are retained and survive parallel to contemporary Ethiopian culture through artists committed to preserving and promoting traditions. Fendika Cultural Center director, dancer and choreographer Melaku Belay is one example. He is best known for both his busy Kazanches azmari bet and worldwide performances with his troupe, both named Fendika. Melaku is passionate about promoting his culture and changing the image of Ethiopia through music and movement. He uses traditional Ethiopian dances from various regions, with his own contemporary twist to tell Ethiopian stories. Recently he performed in Tel Aviv at the Sigd Festival, exclusively for Ethiopian Jews previously, where he granted an interview to Aya Chajut of haaretz.com. “It’s (music) still very alive in Ethiopia. It’s a way of life for people there. It’s with them when they’re working and eating, and they express everything through music and dance. Music is also important to Ethiopians’ freedom, because it lets them express themselves without limits.” He goes on to declare that Africa has lots to give to the world and people have yet to know about the continent’s greatness.
“I had always danced, including at festivals, and when I did, I was always at the center. Dancing helped me feel less alone and gave me energy and strength,” says Melaku. In this land of miracles, where faith and hope abide, Melaku’s story didn’t begin so rosy. But vision, determination and the talents of the incredible dancer would be his blessing and saving grace. Melaku had a rough childhood, no parents, only a cousin to help raise him until early teens then basically he was homeless until he began dancing at Fendika bar. It was there he earned his first tip and would eventually find abode for the next several years, thanks to the manager of the wellknown azmari bet. Melaku recalled in his interview, “I shared my first tips with the street kids.” His generosity continues. Fendika also has an art gallery on the rare of the popular Kazanches club, where unknown and emerging artists can exhibit in the city bursting with art and not enough walls. We all know the art scene is steadily rising but for a club owner to sacrifice space from customers ordering drinks every minute for a possible sale or two of art works over several weeks, well that spells commitment to me.
Melaku’s bio states that he “is a virtuoso interpreter of eskista, a traditional Ethiopian trance dance of athletic shoulder movements that presage hip hop movements of breaking and popping. Now a renowned cultural ambassador and the founding president of the Ethiopian Dance Association (est. 2018), Melaku grew up as a street kid, learning many regional dances of Ethiopia through participation in religious festivals such as Timqat, folk ceremonies, and everyday activities in Addis Ababa and the countryside where music and dance are a vital part of cultural and spiritual expression. Melaku has traveled throughout Ethiopia to learn the dance traditions of the country’s 80 tribal groups. He has also brought dancers and musicians from remote rural areas to Addis Ababa to showcase their work. Melaku won the 2011 Alliance Ethio-Francaise (Addis Ababa) award for dance excellence and was named as a Chevalier dans l’Ordre des Arts et des Lettres, in 2015 by the French Ministry of Culture and Communications. In 2016, Melaku was nominated, along Mulatu Astatke and Samuel Yirga, for the nationwide DireTube Award for introducing Ethiopian music to the world. Finally, he received a globally competitive grant from UNESCO’s International Fund for the Promotion of Culture, to produce an azmari music festival in Addis Ababa, nominated as one of Ethiopia’s Person of the Year Award, in the category of Bringing Global Recognition for Ethiopia.” Hope springs eternal and when visions are fulfilled and we can still find time and space to share, then we know the true spirit of Ethiopia.

Dr. Desta Meghoo is a Jamaican born
Creative Consultant, Curator and cultural promoter based in Ethiopia since 2005. She also serves as Liaison to the AU for the Ghana based, Diaspora African Forum.

The Decline of Global Value Chains

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In the period leading up to the 2008 financial crisis, global value chains expanded rapidly, eventually accounting for around 70% of international trade. But in the years since, GVCs have stagnated and declined slightly in importance – and are set to undergo a massive reconfiguration in the coming decade.

By Erik Berglöf
For more than a decade, China has been haunted by the prospect of getting stuck at an income level below that of the developed world (the “middle-income trap”). But the country’s economy is well on its way to eliminating this fear: growth has been faster, and driven by more innovation, than in most other middle-income countries. And yet, a key aspect of China’s growth model, the economy’s integration into global value chains, is now being undermined from several directions. How China responds to this challenge will shape the speed and nature of its own growth and that of the global economy.
In the period leading up to the 2008 financial crisis, global value chains expanded rapidly, eventually accounting for around 70% of international trade. But in the years since, GVCs have stagnated and declined slightly in importance. Most of this change has actually been driven by China, which has radically reduced its use of foreign inputs, by producing more of these domestically, and exported more intermediate goods.
As a result, Asia, previously an important supplier of intermediate goods to China, now accounts for a smaller share of GVCs than it once did. At the same time, European dependence on China has increased at the expense of value chains within Europe. And the United States has absorbed some of the increase in Chinese intermediate exports, reducing its share of GVCs. The net effect of all this, notes Bruegel’s Alicia García-Herrero, is that China has become less dependent on the world, and the world more dependent on China.
The fate of today’s elaborate and increasingly efficient cross-border production systems is now in the balance. These systems are tied to specific technologies and deeply embedded in growth models. But they are also political and social arrangements, which makes them vulnerable to geopolitical and geo-economic conflict. Owing to these vulnerabilities, Chinese players will increasingly have to build their own supply chains, deciding where to produce which goods and services. This will cause value chains to become less global.
Moreover, China is changing its own growth model, from one led by investment to one driven by innovation. Achieving that shift will increasingly require supporting innovation through the entry and exit of firms, rather than within existing ones. The Chinese financial system still faces challenges in extending credit to small firms, but its main problem is phasing out support for low-productivity incumbents. Enforcing fair competition is thus becoming increasingly important. China needs to shift from promoting national and local champions to pursuing an industrial policy that loosens sector constraints and improves the investment climate across the entire economy.
More broadly, rapid technological change is continuously challenging existing value chains. A shift in emphasis from the transfer of goods and services to information – itself tightly controlled through multinational corporate structures – reinforces the fragmentation that has already resulted from increasing specialization. Nowadays, rather than producing an entire car, a country can focus on making some small part – say, gearboxes – to be part of a value chain. But robotization and artificial intelligence are driving a shift in where production occurs. And China, for its part, is investing massively in these technologies so that it can shape future value chains.
The acceleration of technological change will lead to more rapid turnover in employers, careers, and occupations, implying increased uncertainty for individuals. Worse, inequality is deepening within countries, and current growth patterns are reinforcing urban/regional disparities around the world, including in China. Labor markets in both advanced and emerging economies are becoming more polarized as medium-skill jobs disappear. And the resulting social tensions are fueling populism, which must be met with policies that emphasize equality of opportunity and improved social-safety nets.
Nonetheless, the most immediate threat to GVCs and China’s role in them comes from US President Donald Trump’s administration. By locking out Chinese suppliers from critical parts of value chains, the US is forcing China to pursue further “decoupling,” which, given how closely interconnected the US and Chinese economies are, is likely to be extremely costly for both sides. The long-run risks in such a world cannot be overstated. The most constructive approach for Chinese producers would be to build their own value chains within an open architecture that allows the most efficient firms to join and create redundancies to reduce their own vulnerabilities.
At the same time, America’s unilateral challenge to Chinese participation in GVCs could encourage China to play a more active role in shaping a new multilateralism for the twenty-first century. The ongoing trade and technology war could also represent an opportunity for China to extend its production networks in Asia, where they are currently underdeveloped, and to reduce its exposure in Europe and other parts of the West. Such a push would meet with understandable resistance from Asian countries that are already wary of Chinese influence; but economic interests may yet prevail. The question, ultimately, is whether it will be China that shapes technology standards in Asia, and what implications that outcome would have for the rest of the world.
What is certain is that, as with other countries that have avoided the middle-income trap, China’s transformation into an innovation-led economy is facing technological disruption. And as the process of domestic creative destruction accelerates, social and political tensions will rise. China will remain vulnerable to the current breakdown of multilateralism ushered in by the US; but so, too, will the rest of the world.
Ultimately, the Chinese government must recognize that Sino-American tension is rooted in the differences in their political systems. Without some willingness on China’s part to liberalize its authoritarian model, the transformation of the world economy is unlikely to be smooth.

Erik Berglöf, a former chief economist at the European Bank for Reconstruction and Development, is Director of the Institute of Global Affairs at the London School of Economics and Political Science.