Abdurezak Abdella
Name: Abdurezak Abdella
Education: 12th Grade
Company name: Dejaf Cafe
Title: Owner and manager
Founded in: 2018
What it does: Provides snacks and drinks
HQ: Around Atlas, Addis Ababa
Number of employees: 3
Startup Capital 120,000 birr
Current capital Growing
Reason for starting the business: To find solutions to problems
Biggest perk of ownership: I get to know many people
Biggest strength: Fearlessness
Biggest challenge: Finance
Plan: Expanding the business
First career: Décor
Most interested in meeting: Gordon Ramsay
Most admired person: My mom
Stress reducer: Spending time alone
Favorite past-time: Working
Favorite book: Lelasew by Dr Mihret Debebe
Favorite destination: Peru
Favorite automobile: Oldies and classic cars
Anniversary
Earlier this week I attended a 25 years anniversary reception of a company which specialises in body beauty and care. I have known the company and its owner since the beginning and I am impressed by the growth it has gone through since its infancy. Mingling with other guests for a while I was looking forward to the official part as I was eager to hear what was going to be shared during the congratulatory speeches. After the kind words of the Master of Ceremonies, it was the owner of the company who took to the microphone first and she was glowing of happiness and pride while appreciating her staff and supporters. Some of the outstanding employees were also invited to the stage and it was clear to me that CEO and staff alike shared a feeling of pride and ownership, seldom witnessed in Ethiopia. In fact, they referred to each other as a family, supporting and encouraging each other to do the best they can for the company. So, what are some of the factors that contributed to this success story? Without pretending to be exhaustive, I’ll try to highlight some.
Not taking “No” for an answer. When the business owner came up with the idea of bodily wellbeing and a spa, all she heard from others was that this was a foreign concept and would not work in Ethiopia. Isn’t this the kind of response people often give to somebody with a new idea? In Ethiopia, things are done the Ethiopian way and new concepts from elsewhere will not work, is the consensus. New ideas are only picked up after somebody has proved that it works and becomes successful with it. By then the idea is copied by everybody else. This woman however, with the full and consistent support of her husband didn’t allow herself to be discouraged though and went ahead anyway, cashing her first payments not too long after that. The company has grown ever since and inspired many others to follow.
Having a vision and remaining focused. She came with an idea that developed into a vision and that vision became his dream. Next, she made sure that all she did was to make that dream come through and she didn’t allow herself to be distracted from that. There were plenty distractions and discouraging moments on the way of course but the vision stood out and the entrepreneur continued to pursue it.
Taking time out for strategic reflection. After the first few successful years there was a moment that the upward curve naturally began to flatten out. The business owner realised she needed to look into finding ways to expand and came up with the idea to begin a training centre. This turned out to be an important strategic decision indeed. Today there are few companies in the sector that have not been influenced by the training program and that have no workers that were trained there. The company jolted into 5th gear, never to stop again. Strategic planning is something that every business should do regularly, lest it will lose its competitive advantage and niche.
Taking responsibility. Such decisions show that the business owner took real management responsibility resulting into action that turned the situation into new directions. No being satisfied with the status quo and looking at what others will do, she looked at a bigger picture and went for it., taking charge of a new bolt move. Not doing so, will let the business grow smaller instead of bigger.
Involving the staff. However, in doing so she also listened to what staff had to say and the business is a success because employees are a part of it, feel recognised and thus became all the more creative in their thinking. This attitude of involving employees remained a lasting management strategy, resulting in them feeling part of the company, having a sense of ownership and taking responsibility.
Not settling for less. Having said that, the company also made sure it recruited employees that had the potential and the motivation to be what may be referred to “Team A players”.
Delegation. Recognizing potential in employees is a very important skill of a good manager, followed by the ability to unleash that potential, facilitate its further development, gradually giving away more responsibility and letting go, while providing effective coaching support on the way. Some workers will pick up the opportunity and develop into managers and leaders themselves.
Appreciation. In her own charming way, the business owner manages to encourage her staff and make them enthusiastic for the work they do, followed by generous appreciation for their effort. PPPP is an important principle here: Praise in public, punish in private. There was plenty of praise in public during this reception and I trust there will be effective feed back behind closed doors as regards matters that need improvement.
Globalisation. The business owner had connections abroad since early days of her life. She indeed took the opportunity to learn as much as possible from the ways things are done there. Coming back to Ethiopia she brought along this wealth of knowledge and skills, while realising all too well that applying blueprints wasn’t going to work indeed, adapting them to the Ethiopian context instead.
And so, a rather simple business idea developed into a mature company providing effective services to a growing number of clients and the sector at large. Well done Mulu. Keep standing out Byogenic.
Ton Haverkort
ton.haverkort@gmail.com
The Day Globalization Begins
Many historians asserted that the beginning of Globalization goes back to the outcomes of the first voyage of Christopher Columbus that brought him, on October 1492, to the shore of an island in the Caribbean sea. It was the starting point of a brutal and bloody intervention of European sea powers in the history of American peoples, a region of the world that had, unto then, remained insulated from regular relationships with Europe, Africa and Asia.
True, for thousands of years before that year, there were intermittent contacts between distant parts of the world. But continuous, rather than very occasional, direct human interaction across continents began with the European exploration of the oceans from the 1400s onward. That’s not a Eurocentric world view. That’s a historic fact.
The arrival of Columbus in America thus provides the decisive punctuation mark in that evolving process. It is the day when globalization actually began. The event was really remarkable. All human progress and mutual knowledge accumulated since that time is largely due to this journey. This process involved marvellous things, the merely good ones, the bad and the real evil ones.
Ira Straus, Chairman of Center for War/Peace Studies and United States Coordinator, Committee on Eastern Europe and Russia in NATO stated that there is a tendency today to focus on the evils, along with plenty of moralizing against explorers and, yes, colonizers. But throughout the developing world, the downsides of the interchange with the West are, in the aggregate, far outweighed by the benefits. According to Ira Straus, the only thing that could reverse this would be the self-destruction of humanity, wilful or not, by means of new technologies. Such self-destruction is unfortunately a realistic prospect.
Everything that has happened with globalization in the half millennium since 1492 can be summed up in one sentence: Global interchange has continued at an ever-accelerating pace, despite intermittent setbacks. Oceanic exploration and trade soon covered all regions of the globe, while starting out strongest in the transatlantic dimension connecting Europe and the Americas. The global trade routes out of Europe passed through the Atlantic as the home area, dwarfing the old trade routes of the Mediterranean and the Silk Road, turning the Atlantic into the center of the emerging world economy for the coming centuries.
Global interchange accelerated with every advance in science and technology, from the steamship and industrial revolution onward to the present. It continued in the 1900s, despite some long-lasting setbacks such as communism, fascism and world wars. Interchange was renewed and buttressed after 1945, in response to these setbacks, by international institutions. The UN system, the Bretton Woods system, and the Euro-Atlantic system all served to rebuild, stabilize and increase the interchange. True as well that the deregulation of financial flows which commenced in the 1980s increased the interchange greatly, while engendering risks of another major setback. This seems to have been the starting point of the popular use of the term “globalization.”
Interchange was further accelerated by the abandonment of the largest protectionist and socialist barriers to it in the 1990s in China, India and the former Soviet space. China and India lifted themselves out of their self-imposed stagnation and began a phase of remarkable progress. Jack Turner, a Rhodes Scholar and MacArthur Foundation Junior Research Fellow stated that the flip side of that has been that Western workers are no longer shielded from the competition from Chinese workers in goods production and Indian workers in services. In addition, Western workers have suffered a reduction in the wage gains they would have otherwise been enjoying.
According to Jack Turner, the resulting risk of social destabilization has triggered an understandable reaction against globalization. At the same time, when one looks at a global balance sheet, there is no denying that hundreds of millions of truly poor workers in the world have gained dramatically in income and welfare, thanks to the intensification of globalization. All of this has finally brought some wage equalization on the global level, after several centuries in which the West had rushed ahead thanks to its science and technology.
The internet has added yet another dimension of globalization. It has meant an acceleration of interchange that is explosive in more than one sense of the word. It has accelerated the spread of information at a geometrical, even exponential, pace. Discussion and organizing have mushroomed across borders for all purposes – love and culture, scholarship and science, telecommuting and outsourcing, money laundering and terrorism.
Ira Straus noted that the question of how humanity can organize itself to better manage the consequences of this explosion of interchange – to better, to buttress, to channel, to regulate and to restrain it – will involve more globalization. With the benefit of hindsight, we will see that social media are but a crude interim step in that evolving process.
As Jack Turner argued, the future cannot be predicted in detail. What can be predicted is that the central developments of the future, whichever way they go, will go global. The train of globalization left the station when Columbus reached the Americas. It will never go back.


