Sunday, May 17, 2026
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Competing together?

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I watched a film the other day about chefs who worked in top restaurants and fiercely competed to be recognised as the best. At some point in his career the best amongst them ended up in financial trouble and was hunted down by his debt collectors. He became so desperate that he was at the brink of committing suicide. It was then that his strongest competitor came to his rescue and helped him out. The troubled chef asked why he had done so and the answer was: “We need you. You are the best and you take us along to the next level. You force us to continuously improve and to excel ourselves.”
Closer to home here in Ethiopia, I once attended a meeting during which management discussed the marketing of one of their new technologies which was already being copied by others in town. The CEO then suggested to call a meeting with all producers of this new technology and discuss how to improve and maintain quality. Others in the meeting looked puzzled and asked why on earth they would do that. The CEO’s answer was simple: “If they fail, the entire new concept will fail and thus we will fail.”
Both cases underline the principle that we need competition to survive, move on and progress. This seems to go right against our gut feeling that we need to avoid competitors, fight them and try to get them out of business instead.
So, is there another way? Is there a way, whereby competitors benefit from each other, whereby there is a win situation for both? The word competition itself means that different actors compete with or against each other. This implies that where I win, others loose. Or when somebody else wins, I loose. In other languages, competition is sometimes more described in terms of concurrence or existing alongside each other. From this point of view, businesses can actually co-operate and support each other, rather than fight each other and be in each others way. We see the formation of associations, where common interests are advocated, defended and protected. Issues may be related to legislation, standards, information, policies, etc. Here business owners support each other in developing and protecting their sector. Within a sector, members of an association will encourage each other to uphold standards and quality. And where there are others offering similar services, you better be good for otherwise customers will go elsewhere. In this way competition serves as a motivator to perform better, a healthy situation.
Nevertheless, I see many business owners being afraid and suspicious of others who operate in the same sector. And yet this is not really necessary, if we try to turn our attitude towards competition around. Why worry if you know that you offer good quality and services in the first place? Secondly, consider yourself copied the moment you bring a new product on the market. Just make sure you are not sitting still and that you are already working on your next product or design. The copies may never reach the same standard as yours and you will have already moved on by the time the copies are available. Be a leader in your field. Keep moving on. Standing still is in fact loosing willingly as you allow others to overtake you.
Except making sure that what you offer is good and developing new products & designs, there are other strategies to remain ahead of the competition.  In the first place you can consider your prices, offer deals and provide extra services. Secondly, you can attract your customers by using different marketing strategies. Advertise, use commercials, offer season deals, include little giveaways in your packaging.
Instead of spending negative energy to take each other to court, a small toy or an extra free item may really boost your sales. Take a look at the big companies. There is no reason not to do something similar, be it at a smaller scale.
In conclusion I would like to make the following suggestions:
When you intend to start a business, be motivated by what you are good at, what you like and what the needs of the market are.
Don’t copy a business and expect to be successful simply because somebody else is.
Find your own special service and customers within a sector and define your “niche”.
Keep developing your business and be ahead of the rest. Be proud that others are trying to follow you.
Work together to develop and protect your sector. Realise that you need each other here, that you are interdependent.
Develop an attitude of concurrence, existing together. There is room for all.

Ton Haverkort
ton.haverkort@gmail.com

Hadi Awwad

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Name: Hadi Awwad

Education: BSC in Industrial Engineering

Company name: Biz Technology

Title: Founder and General Manager

Founded in: 2018

What it does: Software Development

HQ:  ETHIO-VILLAGE

Number of employees: 4

Startup Capital:  10,000 birr

Current capital:  Growing

Reason for starting the business: Observing the lack of information in company’s data bases

Biggest perk of ownership: Mental Satisfaction

Biggest strength: Commitment

Biggest challenge:  Lack of awareness, finance

Plan: To beat Microsoft and Google

First career: IT specialist

Most interested in meeting: PM Abiy Ahmed (PhD)

Most admired person:  My wife

Stress reducer: Prayer

Favorite past-time: Going to green areas

Favorite book: ‘The Power of Now’ By Eckhart Tolle

Favorite destination: Turkey

Favorite automobile: Hummer

DYING PARADIGMS

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Why do modern societies insist on maintaining systems that deliver neither sustainability nor harmony, both at the local and global level? Understandably, at the top of these nonsensical food chains sits the ruling elite of the prevailing world order that has immensely benefited from the unrelenting multitude of global discordances. These dysfunctionalities operate in all spheres of social existence: political, economic, cultural, environmental, etc. Ultimately, the cumulative effect of all these will lead to a collapse of unmanageable proportions!
The current trend seems to be; rather than trying to change societies’ misguided ways, states are determined to double down on the very mistakes that are now threatening chaos and collapse! For example, the financial crisis that erupted ten years ago is still with us, in one form or another. No serious attempt to rectify the problems was initiated since 2008. Instead of dealing with the main underlying problems, states resorted to flimsy palliatives like, ‘extend and pretend’, ‘kicking the can down’, ‘quantitative easing’, ‘plunge protection teams’, ‘central banks bailing out stock markets’, (ex. Japan & Switzerland), etc., etc. The critical issue of thoroughly reformulating the global financial architecture is receding by the day. Inevitably, there will be another financial crisis, which, most likely, will be worse than that of 2008! The global economic doctrines that underpin all the various malice and tend to produce myriad symptoms, financial or otherwise, remain closed to enlightened debates, discussions and deliberations. Here are some of the major problems associated with the existing system. For instance, the globalization that allows only the free movement of capital, goods and services, while truncating the other factor of production, namely labor, is bound to create a globalization that is inherently polarizing. ‘Infinite growth on a finite planet’ and the fraudulent banking system of ‘fractional reserve banking’ remain amongst the major problems of the global order! The symptoms of migration, inequality, etc. cannot be addressed without changing the flawed fundamental narratives of the modern world system.
The preeminent universal culture of the modern world system is unbridled consumption. We are all forced, directly or indirectly, to worship greed and consumption, useless consumption at that. The main flaw of the consumerism doctrine is; gluttonous material consumption can liberate both body and soul. Of course, we have now enough data to show the fallacious nature of this supposition. In the most industrialized country of the world system, white middle class Americans are dying from ‘self-inflicted’ causes, so to speak. Alcoholism/drugs has become the number one killer amongst white middle aged and once middle class Americans. This was a demography that used to be rather content and sufficiently immune from self-pity and hopelessness that routinely afflict other members of the US society. For a start, the existing economic system that encourages the culture of increased consumption is at best blind, if not worse! In addition, in our economic system, consumption was not planned to be commensurate with the availability of resources. We should be reminded time and again: All life forms are critical to the maintenance of our ecosystem. Massive disruptions to our ecosystem, which has been going on for at least two hundred years is bound to have consequences from which our flimsy species might not be able to escape intact! Instead of working to increase our chance of survival, the prevailing economic order doubles down on its destructive programs. It is not the tired ideology of growth but rather de-growth humanity must be pursuing!
Superficial discourses that overwhelm our so-called institutions of higher learning are making things worse. These once centers of enlightenments are massively producing unthinking drones that are programmed, mainly to serve the existing economic order. Originality and inquisitiveness are frowned upon in these mills of institutions. Independent thinkers have to take leave of absence, for good, to engage in real world problems that require clear thinking. Additionally, media and other organs of indoctrination pervade all aspects of social existence and hardly leave sufficient room for fresh reflections, outside of establishment sanctioned narrative boxes. New paradigms that are in accordance with the propagation of life and not the destruction of it (in all its forms) must soon be forged by all concerned citizens of our planet. To think the establishment will introduce a holistic ideology that respects life/life support systems is at best naïve, if not suicidal! See Cook’s article next column and others on page 48 & 49. ‘The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion, but allow very lively debate within that spectrum.’ Noam Chomsky.
“It should be a natural relief to step back inside natural limits. Limits have forms, sounds and scents – we can touch them – taste them. They should feel like home. We’ll be prodigals shuffling homeward from a wild fossil-fuelled adventure to finally open the familiar garden gate.” Patrick Noble. Good Day!