Saturday, March 14, 2026
Home Blog Page 4215

Why do we lose an appetite for reading?

0

‘Bone appetite!’ is the common good wish for a friend which is also found at some fanciful restaurants in our mega cities. It is doubtful if libraries hang a notice plate inside their hall where a frustrated reader may gaze over ‘Bone reading!’ and rejuvenate his reading in good spirit. Hilariously, we know the necessity of eating but we don’t worry about how to order books. Satirically speaking, the dining table cost higher and demands more than the reading table as most homemakers take it as leisure to consume the latter.
For this reason, this piece will investigate the societal culture of appetizing a momentum of reading.
The books we read in our junior days were the first and lasting impression to reshape our gut and trajectory of reading in our lifetime. Sadly enough, against this backdrop, there is no such contemplative effort among the stakeholders to address the issue of how to bring kids the right book at such a critical epoch.
After the Ethiopian 2010 New Year, the Ethiopia government heralded 2010 the year of excellence. By then, to our relief, the Premier – Hailemariam Desalegn was scheduled  to read fables for kids. However, peoples are not few who found the expedition couldn’t as such meaningfully unearth reading culture. Many found the exercise was off – cuff whose sentiment didn’t take root of a lifetime appetizer.
Many of us have a nostalgic memory when our language subject teacher read for us books in classes. Provided that the fact that schools are agents of socialization, such old school exercise highly impacts one’s life for all. Some one who starts sporting may end up tovisit a gymnasium in his life time as opposed to one who did not. Similarly, a kid who attends a model reading has the higher likelihood to be a good reader, since the exercise re-orients the kid’s temperament.
How often schools pay a tribute for narrating books for their student population? How  often do  schools run mini-media and extra-curricular engagements so as to read the best pages of books? The answer is: Had we tried a bit, undoubtedly we would reap the fruit. Had we had none of the trial, we will collectively pay the price at the societal level of a lukewarm generation for reading.
Once a Scottish parent shared his touching experience, he said:  “I want my kids to associate reading with all the good things in life. I want the arrival of a new book in our home, or the prospect of some time to read, to excite and enthuse my kids. Creating a special place to read does just that by bringing some pizzazz and added wow factor to story time” .What’s is the standard for responsible parenthood?  Is that through fulfilling food and shelter of the kid as many third world parents get stuck to fulfill?
How often do Ethiopian parents commit to schedule themselves for their kid’s bed time stories. Debatably, a parent who relieved himself from reading bedtime stories for his kids, he has to be an irresponsible parent. The debt of not reading stories in their earlier age; will let us, perhaps at a societal level, to bear the cost of having an ‘irrational society’.
Prior to August 2017 HoHe award notification, finalists of Children literature (Asres Bekele and Talegeta Yimer) read selected chapters for kids at an orphanage. Reminiscing their final candidacy, Asres read ‘Yebeza Buchila’-(to mean ‘Beza’s puppy’) and ‘Wanategnawa Soliyana’–(to mean ‘the swimmer Soliyana’). Likewise,Talegeta read his own ‘ Ye ayitochena ye dimetochSerg’ – (to mean ‘Wedding ceremony of Cats and Rats). Also, this exercise of  reading  special pages was also broadcasted for millions of kids who follow from their homes. To the best of crediting the endeavor, one can imagine the moral foot print it left after those authors of children literature missed the compound right away finishing the assignment of reading. For kids it is an immense, to present them the book along with its own author.

For HoHE awards, it is not leisure exercise also to include the category of ‘literature for children’. Rather, it is a pragmatic necessity to promote the best appetizer for generational reading culture.

Name: Tinbite Solomon

Education: BSC in IT

Company name: Codec  IT Solution

Title: Co-founder

 Founded in: 2017

What it does: Software/Application Development, Website Development,  Network Design, among others

HQ: Jemo 1, JEMO building 2nd floor

Number of employees: 10

Startup Capital:     24,000  birr

Current capital:  Growing

Reasons for starting the business: To use the art of technology to develop new products that can simplify day to day challenge

Biggest strength: Committed

Biggest perks of Ownership: Helps me to be more creative

Plan: To be the market leader that provides high quality services

Biggest challenge: Finance

First career: IT specialist

Most interested in meeting: Michelle Obama

Most admired person: My Mother

 Stress reducer: Listening to music

 Favorite past-time: Reading

Favorite book: Kaleidoscope by Danielle Steel

Favorite destination:  Australia

Favorite automobile: Lamborghini

Doing something new

Over the years, I have come to appreciate the strong will of the Ethiopian people, their identity, their pride of their culture and history and their determination to promote and defend all that is Ethiopian. Hearing myself talk to friends abroad and being associated with this country I even feel some pride myself. There must be something contagious about it. So, to all my Ethiopian friends and the reader of this column, I say there is reason to be proud to be Ethiopian; to be proud of the national carrier which is keeping its wings up and even expanding in an ever-tougher world of competition and mergers; to be proud of the national food enjerra, the tiny seed of which is capable of maturing under even dry circumstances unlike other grains, which were introduced from abroad; to be proud of so much more.
But like everything else in the world, this coin of national pride also has its flipside and indeed there is another side to this one as well. It seems to me that somehow this pride to be Ethiopian hinders us from learning, seeing things differently, accepting that there is another world out there and that things can be done differently. We have a hard time changing and trying out something new. And this is true in doing business as well. We continue to do things the way they have been done for years, often using old fashioned and outdated processes and materials. A quick look at the construction industry for example and the way buildings are erected here, shows that the techniques applied no longer compare to modern construction in other countries, saving on cement and concrete and using different materials and equipment. Even though electronic banking is being introduced, procedures and modes of payment are still manual to a great extend, while the rest of the world has moved on fully to use modern electronic and digital technologies. Could it be that pride and the strong tendency to hold on to the way things are done here, is becoming a hindrance for progress and change? Culture has indeed a strong influence on people. Just consider the scores of people who have gone abroad for further studies and have learnt to do things differently. But with the photograph in their graduation outfit sitting on their desk, they soon fall into old habits upon returning to their previous work environment, hardly able to make a difference as their colleagues continue to do things the way they are used to.
And yet, the world of business and work is changing rapidly around us and it will continue to do so in the years ahead. In order to survive and prosper in this dynamic setting, organizations, businesses and the people who work there must be willing and able to change as well. For businesses, this means continuous innovation: developing and implementing new ways of operating, and creating new products to serve the needs of customers both in the domestic and export markets. For employees as well, this means relentless attention to planning and managing their careers under conditions very different from those of the past.
Innovation is one of the hallmarks of progressive organizations in today’s dynamic environments. The best businesses are able to innovate on an ongoing basis. The best managers are able to help people utilize their innovative talents to the fullest. Formally stated, innovation can be defined as the process of creating new ideas and putting them into practice. It is the means by which creative ideas find their way into everyday practice in the form of new goods or services that satisfy customers or as new systems or practices that help organizations produce them. Product innovation refers to innovation which results in the creation of new or improved goods or services, while process innovation results in a better way of doing things.
Today’s managers bear increasing responsibility for ensuring that both product and process innovation take place. In this regard they must be concerned with two main aspects of innovation as expressed in the following equation: Innovation = Invention + Application
Invention here is the act of discovery, while application is the act of use. Both are critical to the innovation process. New ideas for improved products and services emerge from invention but they achieve their full value only through application. In too many organizations, invention occurs but application doesn’t. In truly creative and innovative organizations, managers are able to create a climate within which people actively work to satisfy both.

Ton Haverkort   
Source: “Managing Organizational Behavior” by Schermerhorn/Hunt/Osborn

After thrashing Libya, Lucy faces strong Algeria

0

With a new record setting performance on Tuesday Ethiopian Women side Lucy got through the Total Women’s African Cup of nations qualification second round to face Algeria in the last two leg showdown. “Our target is simple and clear that is qualifying to the cup final. We are going to do our best to go past Algeria and I hope EFF will give us a helping hand in making the dream come true,” head coach SelamZeray suggested after the hard to believe  victory.
Libya after all might not be among the best teams on the continent but Lucy’s adventure of returning home with 8-0 score victory was beyond imagination. A hat trick from RehimaZergaw and a double from LosaAberra was something to talk about until the return home leg on Tuesday. In front of the home fans Lucy rose to the occasion once again to crush the visitors to a 7-0 score line sailing into the next qualification round with an astonishing 15-0 aggregate result.
With two goals during  the away first leg, goal machine LosaAberra added a quadruple at home to make her tally six while away hat trick hero Rehima Zergaw stroked twice for a total of five goals. Hiwot Dengiso, Merekat Feleke, Senait Bogale, Bethelehem Kefyalew and Bezuayehu Tadess each had a single goal to their name, the Egyptian side is out of the competition with their biggest ever defeat in their football history.
Nevertheless Lucy’s next adversary is Algeria with abundant international experience including participation in the Asian Championship. Previously, Algeria dismissed Ethiopia from the 2016 African Cup qualification with a 2-1 aggregate victory after a 1-1 draw here in Addis Ababa.
Algeria got past Senegal in the two leg qualification with a 3-2 aggregate victory which means a huge two-leg showdown remains for Selam to fulfill her dream of a Cup final place in Ghana. Ethiopia, absent from the recent pool last time, stands 79th on the Fifa world ranking table while Algeria sits 76th. The first leg takes place in Algers on 4th June with the return leg on 12th  June 2018.
Despite the huge victory some critics suggest that Selam will be haunted by her rejection of the country’s best player Bertukan G/Kirstos if things go wrong against Algeria. “Bertukan and Selam should come to peace for the good of Ethiopian Women’s Football and someone should act to break the deadlock,” a critic suggested.