Tuesday, January 13, 2026

Makeda Mulushewa

Name: Makeda Mulushewa

Education: BA in Accounting and Finance

Company name: WERQ Natural

Title: Founder

Founded in: may 2022

What it do: Sell natural skin and hair care products

Hq: Addis Ababa

Number of Employees: 2

Startup Capital: 15,000 birr

Current Capital: 15,000 birr

Reason for starting the Business: My struggle with hormonal acne

Biggest perk of ownership: The freedom to create

Biggest strength: Curiosity

Biggest challenge: Lack of access to an environmentally friendly packaging

Plan: To increase the variety of products and start exporting

First career: Accounting

Most interested in meeting: People who made it in business

Most admired person: My grandmother

Stress reducer: Meditation time in church

Favorite past time: Expolring nature

Favorite book: Rich Dad’s Cashflow Quadrant: Guide to Financial Freedom

Favorite destination: Anywhere natural with water body

Favorite automobile: Jeep

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