The Commercial Bank of Ethiopia (CBE) has officially kicked off its Customer Service Month, running from January 2 to February 2, 2025, under the theme “Outstanding Service, Happy Customer.” This initiative aims to reinforce the bank’s commitment to enhancing customer satisfaction and engagement.
CBE, which boasts over 45 million customers, is taking significant steps to improve its service delivery. The month-long celebration will feature discussions with customers about their experiences with the bank’s services, as well as a week-long exhibition showcasing innovations in customer service. The bank plans to express gratitude to its clients for their loyalty and support during this period.
Abie Sano, President of CBE, emphasized the bank’s dedication to meeting the needs of its customers. “We are focused on utilizing modern banking technologies to provide customer-friendly services that contribute to building a digital economy in our country,” he stated.
Ahamed Shide, Chairman of the Board of Directors of CBE and Minister of Finance, echoed this sentiment, affirming the bank’s commitment to serving its customers with dedication. “We believe that customers are at the center of our existence,” he said.
The bank’s efforts come at a time when it has achieved significant milestones, including total assets reaching 1.97 trillion birr and capital amounting to 131 billion birr. These accomplishments reflect CBE’s robust position in the banking sector and its capacity to invest in customer service enhancements.
The Customer Service Month initiative is part of CBE’s broader strategy to strengthen its relationship with clients and ensure that their voices are heard. By actively engaging with customers and soliciting feedback, the bank aims to identify areas for improvement and implement changes that enhance the overall banking experience.
In addition to discussions and exhibitions, CBE plans to showcase new technologies and services designed to streamline banking processes and improve accessibility for all customers. The focus on innovation aligns with the bank’s goal of becoming a leader in digital banking solutions in Ethiopia.
