By partnering with HayaSebat Marketing and Branding, the Ethiopian Quality Award Organization (EQA) aims to enhance its visibility.
Founded by Addis Ababa University 17 years ago, the EQA has teamed up with HayaSebat to broaden its outreach and engage a larger audience.
During the signing ceremony on January 30, Aschalew Tamiru, CEO of HayaSebat Marketing and Branding PLC, stated that his organization will aid EQA in promoting its services. He noted that while EQA’s offerings are transformative, they require more support from those who recognize their significance for the nation. “Our company is assisting various businesses and financial institutions in capacity building and skill development while establishing sustainable marketing strategies that will endure for years,” he said.
He added, “As part of our corporate social responsibility, our primary goal is to help them close the gap and strengthen their presence quickly.”
Aschalew told Capital, “For instance, we will enhance their social media presence, which is already showing remarkable success since we took over the initiative.”
At the press conference following the signing ceremony, he further explained, “We are focusing on lead generation to boost registrations for the 12th round of the quality award.”
Tewodros Mebrat, the CEO of EQA, highlighted the trust and success the organization has cultivated over the years.
“We have a gap to bridge with the public, but we are reliable in our operations,” he told Capital.
“We are already witnessing positive changes since they began assisting us, and the agreement with HayaSebat will increase our visibility.”
The Ethiopian Quality Award Organization, a non-profit established 17 years ago by Addis Ababa University and Walta Media and Communication Corporate, aims to create a national quality brand by recognizing and rewarding individuals who implement quality systems in goods and services.
HayaSebat Marketing and Branding PLC, founded by highly qualified professionals, seeks to provide a wide array of exceptional services in training and consulting, branding, event organizing, marketing, and digital marketing.
It does not generate revenue through its support of EQA.
