Tamesol Communication has once again secured the rights to host the Ethiopian New Year’s Eve Expo, solidifying its role as the event organizer for the second consecutive year.
The high-profile gathering will be held at the Addis Ababa Exhibition Center, located in the capital’s vibrant core, following a competitive tender process managed by the Exhibition Center and Market Development Enterprise.
Out of seven contenders who acquired bidding documents, only four entities submitted formal proposals by the March 25 deadline.
Tamesol led the competition with a winning bid of 92.8 million birr, surpassing its closest competitor by a significant 6.9 million birr.
This achievement enhances the company’s reputation, building on its successful execution of the 2017 Ethiopian New Year’s Eve Expo, its first event, which was carried out under a commitment of 62 million birr.
At the same time, Tamesol is also managing the ongoing Easter Expo, which began yesterday after the firm secured hosting rights through a 60 million birr investment.
Established industry leader Century Promotion was the runner-up with an 85.8 million birr proposal, while Polar Plus and Commercial Nominees submitted bids of 82 million and 73.5 million birr, respectively.
Notably, Tamesol’s successful bid represents a remarkable 50% increase compared to its winning offer from the previous year. This milestone marks the company’s third significant project since entering the sector just months ago, although Tamesol has extensive experience in media and event management.
In an interview with Capital, Tamesol’s founder Solomon Kebere shared ambitious plans to transform both the Easter and New Year festivities with innovative programming aimed at engaging attendees and participants.
“We have reimagined the New Year’s Eve celebration as a dynamic expo, blending vibrant marketplaces, live entertainment, and cutting-edge exhibitions,” he explained. “Our vision is to turn this occasion into a premier retail destination for shoppers.”
Solomon also revealed that Tamesol is forming strategic partnerships with suppliers to ensure access to essential commodities, particularly back-to-school items, at affordable prices during the New Year’s Expo.
“As families prepare for the academic year following summer break and anticipate upcoming holidays, we are collaborating with key companies to offer stationery and household goods at exceptionally competitive prices,” he stated.
Ethiopia celebrates its New Year annually on September 11.
