Blue Ocean Corporation and WoubGet Holdings have signed a strategic Channel Partner Agreement aimed at expanding professional training and strengthening logistics and supply chain capabilities across Ethiopia and the wider East Africa region.
The agreement was formally signed on Wednesday, July 1, in Dubai, marking a significant milestone in efforts to align globally recognized certification standards with local workforce development needs.
Under the partnership, WoubGet Holdings, a leading Addis Ababa-based logistics and supply chain enterprise, has been appointed as Blue Ocean Corporation’s authorized Global Strategic Learning Partner in Ethiopia. Through this collaboration, Ethiopian professionals will gain access to Blue Ocean’s internationally benchmarked certification programmes, delivered primarily through online training platforms, making the courses more accessible to learners across the country regardless of location.
The programmes will focus on Blue Ocean’s “Mastering Series,” which covers high-demand professional fields including aviation, supply chain management, finance, human resources, leadership, and operational excellence. The online delivery model is expected to play a key role in widening participation and enabling working professionals to upskill without disrupting their careers.
Blue Ocean Corporation, a London-based global training and consulting firm with over three decades of experience, highlighted that the partnership forms part of its broader expansion strategy across Africa.
WoubGet Holdings emphasized that the collaboration will help bridge the gap between local talent and international career opportunities at a time when Ethiopia’s economy is increasingly prioritizing human capital development in sectors such as logistics, aviation, finance, and leadership.
Speaking on the agreement, Dawit Woubishet, Chief Executive Officer of WoubGet Holdings, said the partnership will empower Ethiopian professionals to earn globally recognized certifications through accessible online learning, enhancing their competitiveness in international job markets.
Sathya Menon, Chairman and Managing Director of Blue Ocean, said that the partnership is a key step in Blue Ocean’s East Africa strategy, enabling the delivery of world-class training directly to Ethiopian professionals through digital platforms.
Dawit told Capital that the collaboration is expected to create new online learning pathways, improve employability, and accelerate career progression for professionals across Ethiopia.
It also lays the foundation for future enterprise training programmes and broader capability-building initiatives aimed at strengthening the country’s talent pipeline.
WoubGet Holdings also continues to invest in logistics infrastructure, including a US$6.5 million cold storage facility in Modjo under developed with UK-based InspiraFarms, reinforcing its role in enhancing Ethiopia’s export supply chain.
