W.ALLfit, a champion of flexibility in fitness, embarks on a bold new chapter. Today, the company announces its dynamic launch as the very first Moroccan women’s fitness app. This strategic evolution marks a groundbreaking stride forward, acknowledging the distinct needs and aspirations of women on their fitness journeys.

Dull Workouts, No More! W.ALLfit recognizes the limitations of common plans. The app delivers a refreshing alternative, providing culturally-attuned workout routines, addressing women-specific health concerns, and cultivating a supportive online community that celebrates the unique Moroccan woman’s experiences.

“W.ALLfit returns to GITEX Africa, empowered to transform women’s wellness on a global scale!” exclaims Wahiba Choubai, Co-Founder of W.ALLfit. The health and wellness landscape in Morocco is undergoing a rapid transformation. A growing population of women seeks fitness solutions that resonate with their cultural background, celebrate their bodies, and support their unique goals. W.ALLfit is here to be their trusted companion on that journey.

This launch promises a dynamic and comprehensive user experience designed to seamlessly integrate into the multifaceted lives of Moroccan women:

* Fitness with Moroccan Flair: W.ALLfit’s routines are meticulously crafted by a fitness professional, keeping local preferences and cultural sensitivities in mind. From heart-pounding cardio routines that can be done at home to strength training focused on daily activities and mindful practices that prioritize well-being, W.ALLfit offers a diverse range of options suitable for all fitness levels.

W.ALLfit also goes beyond exercise. It understands that proper nutrition is a crucial component of a healthy lifestyle. The app offers personalized meal plans designed by Moroccan nutritionists, providing guidance on healthy eating habits and delicious recipes that complement your fitness goals.

* Women’s Health, Optimized: W.ALLfit doesn’t shy away from the specific challenges faced by women. The app offers tailored workout plans for the busy debutants as well as the aficionados, guidance on effectively managing weight fluctuations, and targeted exercises for building strength for everyday life. No matter your stage in life, W.ALLfit provides the tools and support you need to feel your absolute best.

* A Haven of Support: Finding motivation and staying accountable can be tough. But with W.ALLfit, you’re never alone. The app fosters a supportive online community where Moroccan women can connect, share experiences, and celebrate victories together. This safe space allows users to ask questions, overcome challenges, and find inspiration from a network of like-minded women on their own fitness journeys.

W.ALLfit’s arrival signifies a game changing  leap forward for women’s health and wellness in Morocco. The app is committed to creating a safe and inclusive space where women can prioritize their fitness, celebrate their bodies, and achieve their health goals with confidence.

Be a Part of the Movement: Join the W.ALLfit Waitlist!

This is your chance to be among the first women to experience the transformative power of W.ALLfit. Join the waitlist today and secure your spot as a  member of this groundbreaking women’s fitness movement in Morocco. Visit https://apo-opa.co/3VpTGoq to register.

Be a part of the change. Join W.ALLfit!

Distributed by APO Group on behalf of GITEX Africa.

Contact:
team@w-allfit.com

Botwa.ai, the trailblazing force in artificial intelligence and generative AI, announces its groundbreaking entry into the Middle East and Africa markets with its participation in GITEX AFRICA 2024 (www.GITEXAfrica.com). With Botwa’s innovative conversational AI solutions, businesses can seize the future of customer experience and elevate their operations to unprecedented levels of efficiency and engagement.

Established in 2022, Botwa.ai has swiftly emerged as a leader in the AI landscape, catering to banking, finance and telecom sectors to mention a few. Leveraging the latest advancements in Conversational AI, Natural Language Understanding (NLP), and Speech Analytics, Botwa.ai delivers context-driven and intent-aware conversations across channels, driving actionable insights for total quality management and boosting sales.

“Generative AI and Conversational AI are revolutionizing digital transformation and process modernization, driving unprecedented ROI and efficiency. By harnessing these advanced technologies, organizations can unlock new levels of innovation, streamline operations, and create more engaging customer experiences, positioning themselves at the forefront of the digital age,” stated Muhammad Shakir Mahmood, CEO of Botwa.ai.

Botwa.ai‘s presence at GITEX AFRICA underscores its commitment to innovation and growth. This premier tech event offers unparalleled networking opportunities, showcasing cutting-edge solutions, and staying ahead of industry trends. By participating, Botwa.ai positions itself at the heart of Africa’s burgeoning tech ecosystem, ready to drive digital transformation and enhance customer experiences.

With products available today, unlike many competitors still in the development phase, Botwa.ai has already enabled clients to achieve tangible ROI and operational efficiency. This strategic move into the Middle East and Africa markets signifies Botwa.ai‘s dedication to driving digital transformation across diverse industries. Africa’s rapidly growing digital economy presents fertile ground for Botwa.ai‘s advanced AI solutions, poised to forge valuable partnerships and support local businesses in their digital journey.

Don’t miss the opportunity to meet Botwa.ai at Stand No- 21D-35, Hall 21 during GITEX AFRICA 2024. Discover how our advanced AI solutions can drive your business forward today, delivering ROI and operational efficiency within weeks. Join us as we lead the charge in redefining customer experiences and fostering innovation in the Middle East and Africa markets.

Distributed by APO Group on behalf of GITEX Africa.

Media Contact:
Adeel Saeed Chaudry,
COO, Botwa.ai
Phone: +92 3364449997
Email: achaudry@botwa.ai

About Botwa.ai: 
Botwa.ai is a pioneering AI company that specializes in generative and conversational AI to enhance customer experiences. Our flagship product, the AI Assistant, is an advanced system crafted to manage and extract insights from customer interactions. By utilizing state-of-the-art technologies in natural language processing (NLP), speech recognition, and machine learning, it seamlessly handles tasks typically performed by human agents.
In 2022, Botwa was honored with the Finance Disrupt Challenge (FDC) award by Karandaaz, a non-profit organization supported by the Bill&Melinda Gates Foundation. Botwa developed the first local language chatbot for banking transactions, aimed at serving the illiterate and underserved segments of society.

Fortinet (www.Fortinet.com/), the global cybersecurity leader driving the convergence of networking and security, has been exhibiting at GITEX Africa 2024 (www.GITEXAfrica.com) this week for the second year running.

Attended by key customers, partners, government, and industry figures across Africa, Fortinet has used its presence at booth [2C70, to showcase an array of advanced cybersecurity solutions and innovations, including SASE, SecOps, and Secure Networking.

Attendees have also had the chance to uncover Fortinet’s expertise in securing IT/OT convergence and how it works to ensure that Operational Technology environments have the highest level of protection.

Theatre sessions with technical experts demonstrating Fortinet solutions have been available on the stand, while cybersecurity specialists have engaged with attendees to discuss individualized security solutions based on specific organisational needs.

Youssef Fouzi, Morocco Country Manager at Fortinet, commented: “As more companies across Africa adopt digital innovation, the potential for a cyberattack grows. With an emphasis on detecting, protecting, and proactively responding to evolving threats, Fortinet places a premium on Threat Intelligence. It’s commitment to integrating AI into its Security Fabric empowers organizations to pre-emptively safeguard their networks, data, and critical assets, establishing a robust defense against even the most sophisticated cyber adversaries.

With our leading cybersecurity solutions, we have relished the opportunity to meet and engage with companies of all sizes and across all industries in Africa, as we seek to protect people, data, and devices everywhere.”

Distributed by APO Group on behalf of GITEX Africa.

Additional Resources:

Read more about the Fortinet Security Fabric (https://apo-opa.co/3VmTKVU).
Learn about Fortinet’s free cybersecurity training (https://apo-opa.co/3VnAVC8), which includes broad cyber awareness and product training. As part of the Fortinet Training Advancement Agenda (TAA), the Fortinet Training Institute also provides training and certification through the Network Security Expert (NSE) Certification (https://apo-opa.co/4ejCg4v), Academic Partner (https://apo-opa.co/3R9SJy4), and Education Outreach (https://apo-opa.co/3VpbIHi) programs.
Visit Fortinet.com/trust to learn more about Fortinet innovation, collaboration partners, product security processes, and enterprise-grade products that contribute to delivering proven cybersecurity, everywhere you need it. 
Learn more about Fortinet’s commitment to product security and integrity (https://apo-opa.co/4dZ8KAR), including its responsible product development and vulnerability disclosure approach and policies. 

At drupa 2024, as part of its campaign ‘The Power to Move’, Canon (www.Canon-CNA.com) is showcasing the possibilities of elevated printing through the World Unseen exhibition, demonstrating its emotional impact and how imaging experiences and print, can enrich lives and businesses. Across its stand (in Hall 8a), visitors can explore the tactile benefits of elevated print as part of a number of corporate social responsibility initiatives, as well as real-world examples of retail environments.

Within ‘The Core’, a dedicated immersive, multisensory space at the centre of the stand, Canon is demonstrating how print has the power to engage through emotion and to drive business transformation through collaboration. A central feature in The Core is an adaptation of the recent ‘World Unseen’ campaign created for those with sight loss at Somerset House in London in April, in partnership with the Royal National Institute of Blind People (RNIB). Shown in a way that can only be experienced in this format for the eleven days of drupa, it showcases how imagery can be experienced through touch, to tell stories, communicate and to evoke emotion. The technologies behind the elevated prints – the Arizona 2300 FLXflow and PRISMAelevate XL – are also on Canon’s stand, along with further examples of elevated printing, including textured interior décor and retail applications created for a Norwegian florist, Fiori, and for the German furniture retail chain, POCO.

From 5th to 7th April 2024, in partnership with the RNIB, Canon Europe invited blind, partially sighted and sighted people to its World Unseen exhibition. Held at Somerset House, the exhibition invited visitors to experience imagery by world-renowned photographers in an immersive and accessible way. Each image was accompanied by audio descriptions and experiential soundscapes, as well as elevated prints of the photography and braille descriptions, produced on the Arizona 2300 FLXflow using PRISMAelevate XL software. Thanks to the elevated print, visitors could feel the different elements of the scene, through shapes, highlighted areas and textures, allowing them to experience photography through touch and enabling them to visualise the images. For sighted visitors, the exhibition also simulated a range of visual impairments, giving them an understanding of how others experience the world.

As well as the World Unseen prints, visitors to the Canon stand at drupa can also see examples of elevated printing used in other environments. These include features, incorporating stained glass and wall murals, that were created for Firori, a Norwegian florist, as well as an in-store experience of textured interior décor developed for and in partnership with the German furniture retailer, POCO.

Under The Power to Move, Canon is also highlighting its focus on innovation, digital transformation and collaboration through its latest technology and software that enables business transformation. Visitors can witness the productivity and efficiency of the Arizona 2300 FLXflow first-hand. With its versatile substrate range, from regular display and signage materials to difficult-to-handle materials, such as wood, glass and metal, the Arizona flatbed printers are able to produce high-quality, creative prints that meet the automation and efficiency needs of modern production. Paired with PRISMAelevate XL software, which enables the production of textures up to 4mm high, the elevated prints are ideal for creating stand-out effects in a number of environments, such as interior décor for commercial and domestic settings, as well as for developing high value retail applications.

Mathew Faulkner, EMEA Marketing&Innovation Director, Wide Format Printing Group, Canon Europe says, “We take immense pride in our comprehensive printing portfolio and strive to create unique and practical applications that open up countless opportunities for PSPs. The World Unseen exhibition is just one example of the possibilities achievable with Canon technology. We look forward to welcoming visitors at drupa, not only to The Core, to allow them to experience these powerful images for themselves, but to also capitalise on the opportunities for business growth showcased in the different dedicated zones across the stand.”

After drupa, imagery created for the World Unseen exhibition will be reproduced at different locations across EMEA to make the experience available to a wider audience and to encourage local print service providers to discover the opportunities elevated printing offers.

To find out more about the possibilities within elevated printing, visit: https://apo-opa.co/3RbW13J

To find out more about the Arizona flatbed printer series, visit:  https://apo-opa.co/3Rfgm8n 

To find out more about the PRISMAelevate software, visit: https://apo-opa.co/4e2OrCv

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei (https://apo-opa.co/3R9LgPw)– ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: Canon-CNA.com