Business ethics is the moral principles, policies, and values that govern the way companies and individuals engage in business activity. It goes beyond legal requirements to establish a code of conduct that drives employee behavior at all levels and helps build trust between a business and its customers.
Tigist Assefa and Tamerat Tola Leads London Marathon elites field
Three of the top four fastest women in history will spearhead a charge to set a women-only world record at the TCS London Marathon – a World Athletics Platinum Label road race – on Sunday 21 April.
The challenge will be led by Ethiopia’s Tigist Assefa, who smashed the world record with 2:11:53 in Berlin last year, taking more than two minutes off Brigid Kosgei’s mark.
The two women are among a star-studded list of London-bound runners aiming to finish well inside the women-only world record of 2:17:01, set by Mary Keitany in the British capital back in 2017.
Others with eyes on the record include Olympic champion Peres Jepchirchir, 2019 world champion Ruth Chepngetich, the fourth-fastest woman of all time, 2022 London Marathon champion Yalemzerf Yehualaw, and 2021 London Marathon champion Joyciline Jepkosgei.
Incredibly, 10 women in the field have PBs faster than 2:17:30. Multiple world and Olympic gold medallist Almaz Ayana, recent Dubai Marathon winner Tigist Ketema, fellow Ethiopian Megertu Alemu and Kenya’s Sheila Chepkirui are also in the line-up.
Pacemakers will be tasked with keeping the leading women on track for the women-only world record, which is possible at the London Marathon as the elite women run a separate race to the elite men and masses.
The elite men’s race is headlined by New York City Marathon champion Tamirat Tola, two-time New York City Marathon champion Geoffrey Kamworor, and Kenenisa Bekele, multiple world and Olympic gold medallist on the track.
Two-time world silver medallist Mosinet Geremew and Alexander Mutiso Munyao, who was runner-up at the 2023 Valencia Marathon in 2:03:11, are also on the entries, as are Ethiopia’s Dawit Wolde,
2019 Valencia winner Kinde Atanaw and world bronze medallist Leul Gebresilase.
Emile Cairess and Callum Hawkins are the fastest of the British entrants. Compatriot Marc Scott, the 2022 world indoor 3000m bronze medallist, will be making his marathon debut.
UNDP, GER supports 750+ Women-Led businesses affected by conflict
The United Nations Development Programme (UNDP) and the Great Ethiopian Run (GER) have launched a crowdfunding campaign to support over 750 women-led businesses affected by the conflict in Afar, Amhara, and Tigray. With contributions from various sources including the Ethiopia Diaspora Trust Fund (EDTF), the Japanese government, and individual donors, a total of USD 388,922 has been secured. GER’s ‘Running for a Cause’ charity campaign raised USD 50,000, while EDTF provided another USD 50,000. Additionally, USD 288,500 came from the Japanese government, and USD 1,816 from individual contributors. This funding aims to assist approximately 775 women-owned businesses as part of the Rebuild Her Business initiative.

Name: Sihine Negede
Education: Tertiary level
Company Name: Lem Chaka Agro Industry
Title: Co-founder and CEO
Founded in: 2021
What it does: Transforming food waste into organic fertilizer
Headquarters: Addis Ababa
Startup Capital: 500,000 birr
Current Capital: Growing
Number of Employees: 15
Reason for Starting the Business: Pursuing passion and creating meaningful impact
Biggest Perk of Ownership: Personal growth and self-discovery
Biggest Strength: Determination
Biggest Challenge: Navigating complex work environments
Plan: Scale up operations to recycle 1 million kilograms of food waste this year
First Career: Gender Equality and Women Empowerment Consultant
Most Interested in Meeting: None
Most Admired Person: Nina Simone
Stress Reducer: Working out
Favorite Book: “Petit pays” by Gaëlle Faye
Favorite Pastime: Spending time with friends and family
Favorite Destination: Machu Picchu, Peru
Favorite Automobile: None


