The long time speculation of former Ethiopia Bunna Coach US based Kassaye Arage’s move came to rest following the appointment of Ashenafi.Bekele as the new boss at title aspiring Fasil Ketema.
The 2021 Ethiopian premier league champions Fasil is currently 10th on the league table collecting 17 points from 13 matches.
More than eight clubs in the past two decades including Ethiopian national team, one of the most wandering coaches in the league Ashenafi signed an 18 months contract agreement with Fasil for an unofficial 80000 Birr monthly salary plus bonus and expenses.
Having more than half a dozen national team players and three foreigners in the squad, Ashenafi’s priority is said to bring about a significant dressing room order and discipline and teamwork among big name players.
Though critics suggested that Ashenafi’s resume in the past two decades is not such an impressive one thus hardly capable of bringing back Fasil to title contention, the club officials decided he is the right coach not only help the side to recover from mid season slump but also achieve the club’s long term dream of building sustainable youth development.
Considered an expert in building a strong defensive line that goes along with deadly counter attacks, Ashenafi’s wandering of clubs every single season is what made the club supporters worried.
Ashenafi took over the hot seat from Hailu Negash who got sacked less than a full season at the hot seat. The former Ethiopia-NegedBank, Mechal, Jimma AbaBuna, Adama Ketema and Hadiya Hossana Coach Ashenafi’s debut match is against relegation threatened Ethio-Electric.
Ashenafi Bekele Appointed Fasil Ketema New Boss
“It wasn’t a bad tournament for us” Waliya’s boss Wubetu despite CHAN early exit
Ethiopia coach3 Webetu Abate has saluted his side for their run at the 2022 TotalEnergies African Nations Championship (CHAN) in Algeria, despite exiting at the group stage.
Webetu says it is a step by step process for his team, who finished bottom of Group A with just one point following their 1-3 defeat to Libya in the final Group A game on Saturday in Annaba.
“It was not a bad tournament for us. We played very well in the first and second games, but it wasn’t to be. We have been building a team in the last two years. We attended the AFCON and the CHAN. There is no pressure. We are going step by step,” said Abate.
Ethiopia surrendered a first half lead to suffer a 1-3 defeat to the 2014 champions. Abate bemoaned the fact that his team didn’t take their chances during the tournament.
“We had a better chance to qualify. We were in a good situation but this game didn’t go as we were thinking. We led but conceded a simple goal. I don’t want to blame my players. We pushed to get the equalizer which exposed us.
“Our opponents were also good, they put us in difficulties. Congratulations to Libya. They deserve to win this evening.”
Despite the win, both Libya and Ethiopia exit the competition, certainly with lessons learned.
“The teams are quite competitive. Teams have good technical and tactical players. We were in the group of the hosts like in the AFCON. We take the lessons and hope to be back stronger,” Abate concluded.
CHAN TotalEnergies 2022 marked Ethiopia’s third participation. They have never gone past the group stage.
Mulugeta Kassa
Name: Mulugeta Kassa
Education: Masters Level
Company name: DIYARRA IMPORTER
Title: Owner
Founded in: 2020
What it do: Imports stationery and office furniture
Hq: Addis Ababa
Number of Employees: 4
Startup capital: 100,000 birr
Current Capital: 1,850,000 birr
Reason for starting the Business: To embark on an entrepreneurship growth
Biggest perk of ownership: Having the power to change my life and that of othersh
Biggest strength: Hard work and healthy communication habits
Biggest challenge: Finding capital and projecting confidence
Plan: Growing the business to a national and international organization
First career: Lecturer
Most interested in meeting: Dr. Arega Yerdaw
Most admired person: My Wife
Stress reducer: Time with friends and family
Favorite past time: Time with fellow entrepreneurs
Favorite book: The Armchair Economist
Favorite destination: Thailand
Favorite automobile: Volkwasgen Tiguan
Make it happen 4
Job performance is the product of three varying factors: individual attributes, work effort and organizational support. If any of these factors amounts to zero, the equation will be zero and hence no performance to speak of may be expected. If the worker does not have what it takes (individual attributes), (s)he cannot be expected to do the job. If (s)he is not motivated and does not make any effort, there will be no results either. The past few weeks we looked at these two factors and came to the following conclusions:
Individual attributes must match task requirements to facilitate job performance.
Contrary to what many people believe, there are very few differences between men and women that would affect job performance.
Older people are no more likely to be unproductive than younger people.
Understanding personalities helps the manager predict what somebody can do and what that somebody will do.
Management not being aware of personal attributes of workers will lead to using blanket management instruments, not necessarily the most effective.
Even if the employee fits the task requirements as closely as possible, it does not necessarily mean that performance will be high. The willingness to put in the best ultimately rests with the individual worker.
Today we will look at the last factor which influences job performance: organizational support. In other words: what can the organization or company do to get the best out of its employees? Even a person, who matches the job requirements and is highly motivated to work hard, may not be a good performer because of insufficient support in the workplace. Such inadequacies are referred to as situational constraints and include:
Lack of time and short deadlines, resulting in rushing a job.
Inadequate budgets.
Inadequate tools, equipment, or supplies.
Unclear instructions and job-related information.
Unfair levels of expected performance.
Lack of job-related authority.
Lack of required services and help from others.
Inflexibility of procedures.
All these problems share a common theme and force the manager to find an answer to the following question: “How well is the motivated and capable worker supported in trying to perform assigned tasks?” Managers must ensure that organizational support for performance exists in their areas of supervisory responsibility. The manager’s job therefore is to create a work environment that responds positively to individuals needs. Poor performance, undesirable behaviour and decreased job satisfaction can be partially explained in terms of needs that are not met on the job. In other words, managers must understand how individuals differ in what they need from their work and know what can be offered to individuals in response to their needs, or in other words to motivate them.
Whether or not a work setting provides motivation depends on the availability of rewards. When the worker experiences rewards for work performance, motivation will be directly and positively affected. Rewards may be extrinsic or intrinsic. Extrinsic rewards are given to the worker by somebody else in the organization, for example pay. Intrinsic rewards are received by the worker directly as a result of task performance. They do not require the participation of another person. A feeling of achievement after accomplishing a particularly challenging task is an example of an intrinsic reward. The distinction between extrinsic and intrinsic rewards is important because each type of reward demands separate attention from a manager seeking to use rewards to increase motivation.
How can this knowledge then help us practically while managing a company or an organization in Ethiopia? Types of rewards that motivate workers in Ethiopia may not be the same as for workers in other countries and cultures. In fact, they are likely to be quite different. It requires insights and knowledge of the local culture and the worker’s individual needs that will help the manager find the kind of rewards that will positively affect the motivation to work. Examples include pay, benefits, education, training, transport, leave, etc. In the Netherlands for example, it doesn’t really matter what means of transport one uses to get to work. In fact, you are likely to meet your boss on the same bus or train or on the bicycle for that matter. In contrast, being allowed to use a company car for home-work transport is highly valued here. Paternity leave is provided to young fathers in some countries and many organizations to enable them to provide support at home. Here, this kind of leave may not be that effective as a result of the different support mechanisms and gender roles that exist in Ethiopia.
The situation becomes even more complicated in international companies and organizations, which employ both Ethiopian and expatriate staff. A reward from the perspective of the expatriate worker may be a punishment for the Ethiopian. The manager’s challenge is finding out what the common and individual needs are, and which kind of rewards will motivate and which not. Including staff is therefore helpful in developing the right policies.
Ton Haverkort


