Wednesday, November 5, 2025
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Samson Legesse

Name: Samson Legesse

Education: MA in Technology

Company name: Black Lion Organic Coffee

Title: Owner

Founded in: 2021

What it does: A coffee house inclusive of coffee roasting and showroom

HQ: Addis Ababa, Kazanchis

Number of employees: 5

Startup Capital: 20,000,000 birr

Current capital: Growing

Reasons for starting the business: I was a coffee broker in Norway

Biggest perk of ownership: Changing my idea to business

Biggest strength: Facing challenges

Biggest challenging: Bureaucracy

Plan: Expanding by franchising and building an international brand

First career: Used to work on digital systems

Most interested in meeting: PM Abiy Ahmed

Most admired person: Myself

Stress reducer: Long walks

Favorite past time: Creating business ideas

Favorite book: None

Favorite destination: Kazanchis

Favorite automobile: Mini Cooper

BUILDING A DIGITAL ETHIOPIA

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BUILDING A DIGITAL ETHIOPIA

With the upcoming finalization of the process for a full-service telecommunications license, Ethiopia is on the verge of accepting the largest private investment ever in the country. If it chooses to move ahead, the government decide to move forward with the digital transformation of Ethiopia, creating more than one million jobs and changing the lives of millions of people, famers and business owners. Such decision and announcement would create a positive ripple effect towards other investors eyeing Ethiopia for similar long-term and capital-intensive ventures.

Having experienced international telecommunications players coming to Ethiopia will create jobs, improve health services and the education system. In addition, the following sectors should be prioritised: agriculture, manufacturing, mining, ICT, the creative industry, and tourism.

AGRICULTURE

Agriculture, the backbone of Ethiopia, can benefit from a mobile based technology system to provide agricultural-related services to farmers, leading to up to 35% increase in revenues. This is proven to promote smart agriculture, for example, by leveraging geo-spatial mapping and Internet of Things (IoT) sensor features to assist farmers in their planning. Another tool would be to establish agriculture industry exchange platform to empower smallholder farmers through education, financial services and harvest matching between buyers and sellers.

MANUFACTURING

The Ethiopian government has identified the manufacturing industry as a key sector in which they are keen to increase employment significantly across professional, skilled and semi-skilled segments of the workforce.  Experienced telecom players can bring great competitive advantages to the manufacturing sector, as they offer high-quality business communications that enhance the efficiencies of value chains.

Manufacturing, supported by IoT, will become much faster and efficient, creating new and more vibrant business sectors, enabling jobs to rise above existing employment levels. Industrial IoT applications will industrialize Ethiopia at scale, increasing both efficiency and productivity.

 CREATIVE INDUSTRY & ICT

Over seventy local organisations have decided to team up with one of the bidders, the Global Partnership for Ethiopia, to help the government powering the nation’s much needed transformation- using ICT as a key engine of growth and a catalyst for economic and social prosperity. Aiming for maximum cooperation, they will work together to co-invest, implement, and help unleash the potential of Ethiopia’s economy.

In order to build such an inclusive digital economy for millions of SME’s and small entrepreneurs, Ethiopia deserves ubiquitous 4G broadband penetration in all regions, and 5G in major urban centers and in the strategic development zones.

TOURISM

Tourists in Ethiopia today are too often curtailed in their travel experience: either they are not informed which products or services are available in the places they are visiting either they cannot pay in an easy manner for these products and services. Easy on-arrival data packages, good coverage in touristic hot spots and augmented-reality applications when visiting one of the many historical sites in Ethiopia should allow a richer travel experience, benefit both visitor and local service provider.

EDUCATION

As it may take time to ‘train the trainer’ in the volumes and quantities needed for Ethiopia, technology can leapfrog this organic growth of high quality education. Without ICT equipment and reliable and affordable internet access nothing came move ahead. Therefore equipping digitally schools throughout the country allows for e-learning, streaming tutorials and educational videos. Universities and other knowledge institutes could widely share their classes, complementing the current educational curriculum.

 It is said that growth of mobile penetration by 10% will increase GDP by 1%. Currently in Ethiopia, low mobile penetration and service quality limit the potential of telecommunications to be a real driving force for positive change.

A more vibrant telecommunication arena will contribute billions to Ethiopia’s economy through additional SME productivity gains, agent commissions, direct salaries, personal and corporate taxes. On top of this comes direct injection of $billions following the license fee and the almost immediate FDI by the newly licensed telecom operator(s). These additional revenue stream can multiply the GDP per capita, accelerating Ethiopia’s population to reach lower middle-income status.

As the government accepts to build, in partnership with trusted and experienced telecom parties, both a social and economic project, it can position Ethiopia as an African icon of prosperity by 2030.

Dagmawit Amare takes over as General Manager of Great Ethiopian Run

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Dagmawit Amare has been appointed as the new General Manager of Great Ethiopian Run. Taking over from Ermias Ayele who had been the GM for the past eleven years, Dagmawit becomes the third GM in the company’s twenty-year history and the first female to lead the company.
Speaking about her appointment, Haile Gebrselassie said “this is a great opportunity for Dagi to lead the company. Dagi is a very humble person, but she is also very smart. She has a wonderful gift of empowering others to do their work well. We are lucky to have her to lead us in the next phase of our work.”
Having started working for the company seventeen years ago, Dagmawit is also the longest-serving employee at the company that celebrated the 20th edition of its flagship international 10km road race in January of this year. Over many years she has masterminded the company’s work of mobilising large numbers of participants to register for their races. As a passionate lover of Ethiopian music, she has also been instrumental in bringing live music bands to the events and two years ago worked with an Ethiopian dance group to introduce a unique dance routine as part of the participant warm-up for the international 10km.
Former General Manager Richard Nerurkar recalls how Dagmawit has also been passionate about making a success of the annual women’s run. “From her earliest years she was totally committed to seeing this race grow into what it has now become. She loves creating enjoyment for the participants. Another example of this is the annual Pasta Party which nowadays has the feel of a special Gala Dinner. But what I value most about Dagi is the way she takes care of others. For the past 17 years, she has been the glue which has kept us together as a happy and successful team,” Nerurkar said.
The same point is made by Dagim Teshome who as Operations Director has been working closely with Dagi for the past 14 years. “With Dagi, nothing she does is about herself. It’s about our races and our team. It’s about us as an organisation and about us doing something for Ethiopia.”
Ruth Duncan, who has worked as part of the Event Hospitality Team for the past ten years, said “Dagi is the perfect person to take over the driving seat at Great Ethiopian Run. Her friendly professionalism and passion for sharing Ethiopia’s running culture have been central to the way in which our races have sent out so many positive messages about Ethiopia and its welcome to the outside world.”
Dagmawit’s popularity outside the office has also been evident in tributes made by those who know her both as a person and as an event professional.
Chachi Tadesse, one of Ethiopia’s well-known singers who regularly attends races organised by Great Ethiopian Run, commented “Dagi is a wonderful person to be around always positive, totally committed and incredibly humble. I’m excited to see how she will lead the organisation and the new ideas she will bring to her work.”
Members of the AIMS Women’s Commission, an international movement for improving women’s participation in distance running worldwide, and of which Dagmawit is a founding member, have also expressed their delight at the news of Dagmawit’s appointment as General Manager. AIMS Vice President Martho Morales said “Congratulations! We are so proud of you!”

Ethiopian Gudaf Tsegaye wins 10,000m race in Portugal

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Ethiopia’s Gudaf Tsegay ran an amazing 29:39.42 10000meter debut at the Fernanda Reberio Gold Gala in Portugal. The World Indoor 1500 meter record holder (3:53.09), ran 14;55 for the first 5000 meter and then accelerated to 14:49 for the second half to win the race in 29:39.42.
Behind Gudaf finished Ethiopian-Bahrain’s Kalkidan Gezahne who returned to racing in 2018 and amazingly clocked 29:50.77. Meanwhile, Uganda’s Doreen Chesang took third place in 30:09.82.
The 24 year-old Gudaf became the first woman in history who in her 10000meter debut broke the 30 minute barrier , Gudaf’s 29:39.42 puts her in fifth place on the world all-time list.
Breaking the women’s world record for the indoor 1500 meters in February 2021 after posting a time of three minutes, 53.09 seconds and now a phenomenal finish in her debut 10000m race Gudaf is one of the highly expected prospects of Ethiopian athletes at Tokyo Olympics.