The men’s and women’s elite races at the 2021 TotalEnergies Great Ethiopian Run International 10km taking place today Sunday 23rd January 2022 will be led out by electric cars supplied by Green Technology Ethiopia, one of the new importers of electric cars into Ethiopia.
The use of electric vehicles, the first time such vehicles have been used at the race, is part of the ‘Go Green’ initiative undertaken by Great Ethiopian Run at its races throughout 2022 following its commitment to raise awareness about environmental issues.
“Poo to the Loo” is another such campaign being promoted by race sponsor UNICEF. Speaking about the problem of poor hygiene practices in Ethiopia, Gianfranco Rotigliano, UNICEF Representative in Ethiopia, said: “approximately 22 million people, equivalent to roughly 1 in 5 of the estimated 110 million population, practice open defecation in Ethiopia, with devastating consequences on public health especially for children.”
Through this campaign UNICEF is calling on everyone to become agents of change to end open defection so that children can live healthier lives, noting that diarrhea is a major cause of deaths among children under five in Ethiopia.
Great Ethiopian Run has also partnered with UNICEF and other race sponsors including TotalEnergies, Sofi Malt, Hyatt Regency and Arki Water to arrange a street cleaning programme which will take place on the eve of the race in three locations along the course route. The cleaning will be done by environmental partner PETCO with assistance from representatives from each of the sponsors.
“Our profile as one of the biggest events in Ethiopia also comes with responsibilities,” explained Marketing Director Hilina Negussie. “We hope that our practices and our example will inspire others to follow our lead.”
Electric cars to lead out elite races as part of ‘Go Green’ campaign on TotalEnergies Great Ethiopian Run
Kenenisa Bekele leads Boston Marathon elite field
Organizers of the Boston Marathon have revealed their fastest ever men’s field for the 126th edition of the World Athletics Platinum Elite Label road race on 18 April.
It features 12 men with lifetime bests faster than 2:06, led by three-time Olympic champion Kenenisa Bekele of Ethiopia, the second fastest marathon runner in history with a best of 2:01:41.
“I recognise the tradition of the Boston Marathon and look forward to racing in April,” said Bekele. “For many years Ethiopia has had a strong tradition in Boston, and I am excited to join that legacy. I have long looked forward to racing the Boston Marathon.”
Seven of the past eight winners will also return to Boston, including 2021 champion Benson Kipruto of Kenya. Lawrence Cherono (2019), Yuki Kawauchi (2018), Geoffrey Kirui (2017), Lemi Berhanu (2016), and Lelisa Desisa (2015 and 2013) are the other six former winners.
“Being back in Boston as a champion is very exciting, but at the same time I feel the pressure and the responsibility to defend my title,” said Kipruto. “I really admire those athletes that managed to be multiple champions in big races. I really want to do my best to be one of them and I really hope to make my name among those Boston champions that people will remember for a long time.”
Other strong contenders include Titus Ekiru, the fastest marathon runner in the world last year having run 2:02:57 in Milan, 2020 world leader Evans Chebet, New York City Marathon winner Albert Korir, and three-time world half marathon champion Geoffrey Kamworor.
Lewandowski and Putellas named 2021 Best FIFA Men’s & Women’s Player
Bayern Munich striker Robert Lewandowski won the Men’s player of the Year award for the second year running.
The 33-year-old Poland international set a new record for most Bundesliga goals in a calendar year with his 43rd goal in December, breaking the record set by Gerd Muller in 1972. Lewandowski, winner of the men’s award in 2020, also became the first player in Bundesliga history to finish top scorer in four consecutive seasons.
Barcelona mid fielder Alexia Putellas was named Women’s Player of the Year adding the accolade to her Ballon d’Or triumph. Putellas, 27, captained Barcelona to the treble, with the Catalan side winning the Women’s Champions League, Spanish league and Copa de la Reina last term.
Chelsea’s Emma Hayes and Thomas Tuchel won in the best coach categories, while Senegal international Édouard Mendy picked up the prize for goalkeeper of the year. Tuchel, who took over at Stamford Bridge in January 2021, won the best men’s coach award after helping Chelsea to the Champions League.
Cristiano Ronaldo has been honored by FIFA for becoming the all-time leading goal scorer at international level. The Manchester United legend has now scored 115 goals for Portugal, breaking Ali Daei’s previous record of 109.
Erik Lamela’s stunning rabona goal against Arsenal in March was handed the prestigious Puskas Award beating off competition from the likes of Patrick Schick’s effort from the halfway line for the Czech Republic against Scotland at Euro 2020 and Medhi Taremi’s overhead kick for Porto against Chelsea.
Oromia region drifts away from ECX
Oromia region decides to incline towards vertical integration trading which has sharply shrunk the coffee product supplied to the electronic trading platform, Ethiopian Commodity Exchange (ECX), Capital has learnt.
It is to be recalled that on its establishment in 2008, ECX had embarked its exclusive trading with coffee and other export commodities followed the path.
However, a couple of years ago the Ethiopian Coffee and Tea Authority (ECTA) introduced vertical integration as an alternative to trade export for coffee besides the electronic trading platform.
The authority has also stated that it has seen success on the new trading scheme in terms of increasing the volume and value from coffee export. It has also said that the scheme has made farmers more to benefit more from the scheme.
Particularly in the past budget year, a significant volume of coffee was exported through vertical integration, a scheme that connected exporters directly to suppliers or farmers rather than a platform facilitated by ECX.
In the five months of the budget year, the coffee export has registered huge achievement to which Adugna Debela, Director General of ECTA, told Capital that the role of vertical integration was significant in attaining the success.
Reliable sources told Capital that the administration in Oromia region has reached a consensus to sell almost all export coffee through vertical integration.
“The regional administration at senior level has decided this year’s harvest to be sold through the new scheme rather than ECX,” a source told Capital.
Based on that, most of the beans which is the major export commodity of Ethiopia which is sourced from Oromia will not trade at ECX.
Sources at ECX have also confirmed that. Sources said that currently the bean that comes from Oromia is mainly specialty or a product that is sold for a local market.
“The volume of coffee that is traded at ECX in the first six months of the current budget year has declined significantly. It shows how the bean that comes from Oromia has dropped,” sources at ECX said.
Oromia is producer of more than three quarter of coffee in the country.
“Currently we are mostly trading coffee which comes from Sidama and West South, the two new regions which split from SNNP, and from Gedio of SNNP,” ECX’s sources added.
Coffee products in the family of Mizan, Tepi, Bench Maji, Yirga Chefe and Sidama are included from those that come from the stated regions above, while small volumes of coffee from other regions like Gambela has also come to the ECX warehouse for export.
However the regional administration passed a decision that almost all export coffee shall be traded outside the ECX, which caused uproar by some of the suppliers. “Some of the suppliers want to trade the product through ECX since they shall get their money immediately when the bean is sold, while on the vertical integration that may not happen,” sources explain.
Some other experts support the decision of Oromia region.
Dawit Tadesse, Assistant Professor and Managing Partner of Lead Plus Consulting, partly supported the decision. “As far as my knowledge, the impact assessments of ECX that show increase for the country, in earnings, production and productivity have not been conducted. Besides that the trading platform was formed on the aim to empower the farmer. Actually it has not benefited farmers since the main actors are suppliers who buy the product from farmers and exporters,” he expressed his argument to Capital.
“There were hypothetical assumptions that farmers shall sell their products on competitive price since they have prices and other relevant information because of the modern trading platform but actually they are still out of the play ground,” a lecturer and business consultant explained.
He said that the new experience that connects farmers to exporters is the latest trend that may benefit farmers.
“Commodity trading systems in other African countries have not been successful, while their governments are not using the trading platforms as mandatory and the only scheme for their agricultural products,” Dawit elaborates, adding, “it is different in Ethiopia. ECX is politically imposed by the government and it is the only trading place for major agricultural export commodities like coffee or sesame.”
“If it was not an exclusive trading place the benefit or failure of ECX would have been seen. I am not stating that ECX is fully defunct. In my view the government must see alternative ways to modify the trading scheme to make farmers benefit more from the scheme,” he concluded.
In related with the out coming of new products, ECX has also introduced several beneficiary schemes to attract suppliers to trade the beans through its trading scheme.
In the first five months of the 2021/22 budget year, the country secured almost double hard currency compared with the same period of last year from coffee export.
Few weeks ago Adugna said that the vertical integration scheme brew success in terms of export earning.
For the current year five months over 133,113 tons of coffee has been exported showing increment of 51,546 tons compared with the preceding year.
ECTA’s projection was that to earn USD 359 million by exporting 108 thousand tons of coffee. However, the actual performance exceeded by 44 percent in terms of revenue that was USD 515 and 23 percent higher in volume.
