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Somali Region warn contractors to pick up pace

The Somali Region has warned some contractors who have derailed in carrying out road projects in the region.

The region has disclosed that it has registered massive achievements in the past two years through different economic developments. However, some of the challenges have been observed on some road projects which are mainly overseen by the federal government.

Ali Beder, Somali Region Communication Bureau Head, stated that the projects are unable to run as per schedule due to different reasons. The reasons can range from internal challenges such that of the contractors and external challenges such as effects of instability.

“We have evaluated and identified the reasons and approached the contractors to accelerate the project after having reached to a consensus,” he told Capital.

According to the Communication Bureau Head, a good example is that of the road project that connects Hara to Emi which then links to Hamero to Gode. This project which is undertaken in different lots by separate contractors is an example of a project that has shown some delay.

“Though the projects are managed by the federal government, we are also trying our best in monitoring the contractors’ activities so as to efficiently quicken the project,” he added.

“Meanwhile, as per the discussions that we have had with the contractors, they have stated that they have experienced cash flow problems internally. In an external angle, they have also been held back by the instability that was observed around Babile of Oromia region,” he explained.

From the information that Capital obtained from the Ethiopian Roads Authority (A body responsible in the management of federal road projects), ERA expressed that to some degree that instability and the pandemic had resulted in the slowing down of the projects. However, they stated that this would not be the same this Ethiopian calendar year and that improvements will be undertaken. The body also acknowledged that for the past couple of years Somali Region has been rapidly growing in the many projects that the region is undertaking.

The region has also taken steps by holding discussions with contractors including CCCC, Macron and Yotek in order to speed up the projects to finalization as per expected timelines. The discussed challenges with the contractors are also to be tackled with project finalizations targeted to be completed in a few months.

Ali further expounded that the new administration that came to power has done a tremendous work. He highlighted that, several achievements in the social service and economic areas have been registered.

The administration is also strongly focusing on taping into the potential of the youth who are the major share in society and of the region.

“We are working on providing support for vocational graduates for the establishment of their cooperatives and as well as provision of initial finance to kick start their careers,” he explained.

The new administration has also had success in the private sector development in the region.

One of the successes on the private sector development is the formation of companies that serve the society on cashless services that are provided by likes of Tsehay, which creates massive jobs.

In the past the regional government and individuals affiliated with the former leadership had controlled the economic activity even to the extent of the distribution of commodities like cement, khat, bottled water and beverage, “there were several regional public enterprises that engaged itself in small businesses like retails but now most of them have been left to the general public in the region so as to boost the role of the private sector in the economy,” he said.

“Regarding the operation of cashless services, other part of the country should emulate the Somali region in terms of implementation of the scheme which has different benefits including safety and security,” Ali said.

The activity of mechanized farming is also stated as the other potential area in the creation of massive jobs and productivity. The regional administration has recently distributed irrigation materials including generators and pumps for youths to undertake modern agricultural practices as they utilize the rivers that flow in the region.

The hospitality development is also an emerging business in the region. Ali affirmed that hotels with international standards have been opened up in recent months by the diaspora who have returned because of the lucrative business following peace and political stability in the region.

Ericsson launches Graduate Program in Africa to help innovate the future

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  • Program to fast-track and train potential leaders and innovators to engage with the most exciting technology on the planet
  • Fresh graduates to work with pioneers in ICT and advanced thinkers in their chosen field
  • Ericsson offers virtual training programs for recent graduates during the pandemic

Ericsson (NASDAQ:ERIC) has announced the launch of its 2020 edition of the Graduate Program in Africa. The program aims to grow the technical skills of the graduates, train them in the Ericsson technology, solutions and their delivery and understanding our processes, methods and tools. In addition, getting exposed to working in a large global matrix driven organization in terms of the ways of working, understanding vision, mission, strategies, corporate culture and values of the company. All this to get geared up to meet the business challenges of the future.

We believe this graduate program helps build local talent for our African markets and helps build into our long-term commitment to develop and grow our business in Africa. This way we access the best talent and provide them careers in a global environment, over a period of time.

Caroline Berns, Head of Talent Acquisition at Ericsson Middle East and Africa says: “The Fresh Graduate Program in Africa is designed to give graduates’ career an added momentum at just the right time – maximizing the skills they have gained in the course of their degree, adding more to their repertoire and equipping them to make a positive impact on the continent. Aiming to attract and guide the most talented, innovative and creative technology minds, the programs offers graduates an opportunity to engage with the most exciting technology on the planet and the challenges it brings.”

The Graduate Program helps Ericsson to move the needle on gender equality within the field of technology; half of the graduates hired are women. This is in alignment with Ericsson Educate and local Connect to Learn projects which empower women in STEM (Science, Technology, Engineering and Math) fields and leverage connectivity to increase access to education for children, especially girls.

Our young graduates with curious and innovative minds, work alongside the brightest minds in the industry and work on projects that are changing the world of communication and thus become the future of the telecoms industry in Africa.

Due to the sudden and unprecedented disruption of the COVID-19 pandemic, the Graduate Program will run virtually for the time being, and will focus on graduates in Kenya, Nigeria, Sudan and Angola. Applications are now closed for this phase but the program is expected to roll out in more countries in the continent during a second phase. Interested candidates can sign up for the job alert on Ericsson.com/careers to be informed immediately when new programs are being opened.

How to use customer data insights for more effective marketing strategy

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The crucial evolution in marketing and advertising, in general, is the ability to understand what kind of data you have, how to organise it and how to activate it.

A decade ago, many marketing experts were right when they predicted that data would become an integral part of any marketing strategy. More than 70% of marketers are confident in their data-driven approach and expect to increase their marketing budget in the upcoming years, focusing on targeted messaging, AI and tailored product development.

However, structuring and managing data is a challenge. On average, marketers use nine different channels and platforms to market to prospects. As companies expand or reduce their tech landscape, they are often left with incoherent accounts that keep disorganised data.

Customer data can sprout from anywhere, as sales transactions and customer interactions are trapped in a company’s CRM and EPR systems. Then, some external data providers offer customer information to help marketers in lifecycle journeys and managing customer purchase lifecycle.

If businesses want to succeed, they need to structure, organise and analyse data to drive their marketing strategy and use it effectively to engage customers. These are the steps that will tell you how organised data can help in improving your marketing strategy.

Simplify and streamline customer data

It has no purpose to own large amounts of data if you can’t interpret it and make it work for your benefit. Departments have to create a blueprint of their marketing technology stack so that they know what is being monitored, what data is being produced and what information they can analyse from relevant tech solutions. The online gaming industry, especially the online casino market has set an example on how a structured customer data pipeline can help in improving gameplay, offers and overall experience. The operations and platforms of online casino services are quite different from the days when we’ve associated casino games only with land-based venues. Make sure to check out SlotsWise.com to read more about various gaming providers and how they tailor their offers with the help of data.

Streamlining your advertising and sales processes will help you to figure out the tools you need to derive insights from your data and form the analytics foundation. Ensure that your data is of high quality and from a reliable source. Think about it – there’s nothing worse than sending personalised, tailored content containing the wrong information about the campaign. Your customer data must be sorted into multiple segments, depending on your leads and who you’re targeting for the ultimate level of personalisation.

Align company goals and KPI’s with data and marketing

There has to be transparency around business goals so that different departments can collaborate and align with the management team to build a quality pipeline. Ultimately, the end goal will be to drive revenue but with building strong, nurturing relationships with clients.

To convert and nurture leads into loyal customers, experts should agree on which factors define a good lead and how to categorise and tier prospects.

When you’ve created the lead structure to capture and convert customer data, it’s time to define KPI’s. KPI’s can be strategic (insights about revenue and profit) and tactical (answering “how” questions on email open rates, clicks, conversions, SEO, etc.).

The primary principle is how you tie tactical analytics to create data journeys, or precisely, how will you improve the effectiveness of your channel. Customer engagement is the largest and most meaningful data segment of a company. Each user has a different number of engagement rate across other channels. The primary purpose is to build, present and drive such engagements to increase the probability of customer conversions. Data-driven marketing has become an important strategy to consider as part of the campaign thanks to the advancements in technology and analytics, allowing to interpret data in detail.