Name: Derje Ero Genres
Education: BA degree in Banking and insurance, Diploma in Catering
Company name: Betezemed (ቤተ-ዘመድ) Catering and decor
Title: General Manager
Founded in: 2009
What it does: Provide catering service
HQ: Addis Ababa
Number of employees: 30
Startup Capital: 2,000 birr
Current capital: 1.5 million birr
Reasons for starting the business: To be independent
Biggest perk of ownership: Being an influential service giver
Biggest strength: Hard worker
Biggest challenging: Financial capacity
Plan: To working more on service quality
First career: Civil Servant
Most interested in meeting: PM Abiy Ahmed
Most admired person: PM Abiy Ahmed
Stress reducer: Praying, swimming, reading motivational literacy
Favorite past time: Time at work
Favorite book: The Bible
Favorite destination: Any beach
Favorite automobile: Range rover
Great Ethiopian Run launches registration for 2021 international 10k run
At a launch event staged at the Hyatt Regency Hotel in Addis Ababa, Great Ethiopian Run race organisers announced plans for the start of registration for the 2021 Total Energies Great Ethiopian Run International 10km which will take place on Sunday 14th November 2021. Race registration opens on Monday 19th July 2021 and can be completed online via a bot with payment through Amole payment services.
Simultaneously with the opening of registration, the race organisers have launched a campaign to encourage more residents of Addis Ababa to cover 3km per day walking to their home or place of work. This fitness campaign is being supported by the Ministry of Transport whose Minister Dagmawit Moges attended the launch event and is actively taking part in the campaign.
The 2021 race message which is being presented by UNICEF is “Stop defecating in the open, Do it in toilets!”
UNICEF is advocating for safe, affordable and sustainable water and for appropriate hygiene and sanitation for children and their families in both urban and rural parts of Ethiopia.
The race boasts an impressive list of sponsors which include Ethiopian Airlines, Sofi Malt, Tourism Ethiopia, Indomie, SAS pharmaceuticals, Hyatt Regency and Arki Water besides the title sponsor of Total Ethiopia.
The registration fee for this year’s race has been set at 590 birr including VAT.


