On December 12 and 13, 2020 the fourth Annual African Mosaique Fashion Festival will take place at the African Mosaique Design Center and Manufacturing Hub, Legetafo. This event attracts more than 1,000 guests annually from the business and international community, government officials, diplomatic community, designers and press. This year due to Covid- 19 a digital platform will be introduced where the entire festival and fashion show will be available on You Tube and Instagram TV for an international audience of thousands of viewers. The event will follow proper COVID protocol to protect the safety of our guests and participants.
African Mosaique Design Center and Manufacturing Hub, the first of its kind in Ethiopia, will continue celebrating local Fashion while identifying and promoting emerging designers, as well as provide training, production, and showcasing facilities for emerging and established designers alongside networking and business facilitation. 
With a firm base now in Ethiopia, African Mosaique will continue to play a lead role in developing innovative and inclusive platforms to engage and advance the local and African fashion industry.
The two-day festival is packed with a fashion show and exciting shopping experience from some of Ethiopia’s creative emerging talent and award-winning established designers.
Live band, interior design installations from leading furniture designers and display of Art and creative works from up and coming artisans and designers will be showcased.
African Mosaique (AM), is primarily a high end-fashion and clothing production enterprise, export- oriented, registered in Ethiopia, and operational in the Legetafo area on the outskirts of Addis Ababa. AM designs, manufactures and markets high end, value added garments, with fabrics and other raw materials sourced primarily from Ethiopian and other African textiles mills.
The company employs mostly women, many who are young trainees and from low-income segments. The company also provides mentorship and collaborates with up and coming young designers and entrepreneurs in the fashion and apparel industry. It serves as a platform to emerging and established Ethiopian and other African designers, by providing on-job training, transfer of knowledge and marketing opportunities.
Following its acquisition in 2015 of 9 000 square meters of land in a light industry area on the outskirts of Addis Ababa, AM has built an integrated design centre and manufacturing hub for itself and other small and medium sized designers. The centre and hub, the first of its kind, produces thousands of designs and garments each year, as well as provide training, production and showcasing facilities for other designers. Owned and managed by Anna Getaneh, an Ethiopian social entrepreneur and fashion designer, has worked in Europe, the US and South Africa for many years, where she had a successful international modeling career. She is also the Founder and Chairman of the ECF Children’s Fund, an educational and training NGO. 
PARTICIPATING DESIGNERS
Birabiro by Meron Abreha
Meaza Clothing By Meaza Beyene
Shadez by Solome Kiflu
ESTABLISHED DESIGNERS
Yefiker BY Fikrte Addis
Lali BY Lemlem T/Haimanot
Ayni’s Design BY Aynalem Ayele
Menena BY Nardos Fekadu
Fozia Clothing and Accessories BY Fozia Endrias
Ye Tsedey BY Tsedey Kebede
Nur Addis BY Nur Kedir
African Mosaique Collection
By Anna Getaneh
BAG & ACCESSORIES BAGS & SHOES
UNDKEN BY Kenny Allen
Kootkeet BY Daniel Taddesse
Tibeb Leather BY Milki Aberra and Yonatan Asrat
Dinksira BY Saron
SCARVES &DIGITAL, VISUAL ART
Lulit’s by Lulit Sahle
Limich BY Yonael Merga
Rn Clothings By Nolawi
Balaabyssinia BY Abraham
Inkdin BY Diana
Abyssinia Design BY Leul
Ethiopian Batik Art BY Nunu and Haymanot
JEWELRY
Ye Abyssinia By Meklit Getachew
FURNITURE DESIGNERS / INTERIOR DESIGNERS
Zola’s Play ground By Zola
Rainbow Foam By Yeabeseleom
T’chakka BY Feven Tsehaye
African Mosaique Fashion Festival AMFF2020
The Last Supper The Slaughter Camp
By the Queen of Sheba
On November 3, 2020, the indomitable and battle-hardened Ethiopian National Defence Force-Northern Command went to bed following a festive day under the treasonous gaze of the Tigray special forces and militia. These Tigray forces were callously waiting to commit a treasonous act of biblical proportion on that fateful night.
On this night, these forces viciously attacked the Command in highly coordinated and cowardly manner both from inside and outside the camp while the army was asleep in their underwear-barehanded. Based on a secretly documented list on the identity of officers and high-ranking commanders they mercilessly and systematically massacred the Command as they ambushed them. Those who refused to abandon the National Force were instantly murdered in a vicious and barbaric way.
Even soldiers were not spared either. According to first-hand account, both men-and women-were savagely slaughtered by slicing their throats. After these heinous and gruesome acts, they went about rubbishing bodies, dancing over them and then burning some, leaving the rest to scavengers-and hyenas to feast on.
Oh, yes, in their mini act of mercy, they forced those they captured to undress and remove their shoes and driving them out-where they were reportedly clothed and fed by Eritrean forces-the very force they were deployed to counter.
After the unprecedented and dazing attack of the Northern Command-considered the largest, highly equipped and trained national force-the spokespersons of the Tigrean Peoples Liberation Front (TPLF), who controls the special forces and the militias, bombastically asserted that they are now in full control of the Northern Command with all its massive military might while admitting the annihilation of some of its elements. They even declared that they were now “equally if not more” equipped militarily and logistically to repulse any attempt by the National Defence Force literally committing a coup d’etat.
While TPLF first managed to confuse the world by insisting that they acted in self-defence, they later went about boasting that they attacked the army with a thunderous pace only comparable to the Israeli pre-emptive attack during its war with the Arabs. They bluffed that the borders-both air and ground-were closed and anyone who dared violating it will be buried in the grounds of Tigray. And more.
Prime Minister Abiy Ahmed, whose endless patience towards the TPLF had been paining many, was left with no option but to direct the armed forces to immediately repulse the daring attack in the interest of the rule of law-and saving the country from total disintegration. The heavily wounded army, which felt massively betrayed by its comrades, got quickly re-organized and re-fitted to repulse the cowardly assault changing the dynamics of the war in a lightening speed capturing major towns and cities, destroying and dismantling forcibly and surreptitiously amassed and hidden arms and depots and taking thousands and thousands of militia and special force members as prisoners.
The sheer bravado of invincibility of the TPLF which has been projected-and replayed and reminded to all real and potential adversaries-in a national celebration every year on Ginbot 20 (May 28, when they marched on Addis Ababa) instantly evaporated as the National Defence Force routed them in an humiliating blitzkrieg. The TPLF hurled a few misguided rockets to major cities of Gondar and Bahir Dar as well as Asmara, to internationalize the conflict, in vain.
At the time of this writing Mekele, the regional capital of Tigray, where the treasonous cabal of TPLF are holed up, is facing the fury and rage of the wounded and betrayed but, highly-spirited, army from four corners with the end results too obvious to contemplate.
My-Kadra: The Blood Bath
As is often the case the first victims of violence are typically women, children and the aged. But the fleeing and marauding militia and special forces turned against all human beings-specially men-killing victims, in all sorts of barbaric manner: strangulation, slitting throats, using machetes, axes, knives-and then dumping bodies and burning them. At least 600 victims have been confirmed by Ethiopian and international human rights institutions, but the recent discoveries of multiple bodies strewn along streets and fields indicate the number may escalate to thousands.
The massacre of My-Kadra came at the heels of defeat of the Tigrean cabal on the western flank as they were fleeing the advancing National force. The victims who were systematically identified were virtually all Amharas whose land was forcibly seized by the cabal when it took power some 30 years ago-annihilating and displacing the Amhara community there ever since.
In an unprecedented fate of international migration, those fleeing to the neighboring Sudan were not the typical women and children, but young and energetic men-most of whom members of the militia and special forces who committed the heinous crime. Reports indicate now that these vanquished forces, masquerading as fleeing civilians, continue to commit similar crimes in refugee camps in Sudan.
The Global Media
We live in an era of fake news exacerbated by the proliferation of media sources and platforms. No wonder the real story of this conflict was deliberately and irresponsibly manipulated by paid operatives and shenanigans of the TPLF. Personalities hiding under the guise of scholarship and journalism pontificated and manipulated facts and exaggerated scenarios to rescue the TPLF.
They first inflated the invincibility of TPLF forces, after its pre-emptive attack and amassing arms of the Northern Command. Later on, when they were beaten badly, they created a narrative around human catastrophe in the interest of throwing a life line to TPLF.
The so called Crisis Group Africa analyst such as William Davidson, a university-based academic Alex de Waal and other armchair analysts who featured on multiple media and major platforms have pushed the limits of credibility of their person and their institutions. To be sure, this war has exposed a multitude of open and concealed TPLF operatives at regional and international level.
What is however truly regrettable is how major media outlets, such as the BBC Amharic and English, Aljazeera English, DW (Germany), have been manipulated to misinform and misrepresent facts and scenarios. Even some of the most prominent fora such as the Brookings Institute and Foreign Policy entertained wrong and one-sided news and views. Just a couple of days ago a mis-statement reported by BBC mis-quoting the Prime Minister had to be taken down after some 4 hours-only after it was already widely circulated by TPLF and its operatives.
The significance of this biased reporting is far reaching in its denial of facts, fabrication of falsehood and one-sided narrative favorable to TPLF. The credibility of these institutions has been eroded so much so that the often-suspect government media have now become a source of more trustworthy information.
The Last Supper: The Irreversible Outcome?
War is never a good deed. But it becomes inevitable when imposed on one for the sake of its very survival. During the Second World War, the victorious Allied forces had to confront Hitler, Mussolini and Hirohito for their own very survival who later crafted the chapters for global security and avoid such conflict in the future.
At the end of this conflict, a number of positive developments are anticipated which could not have been possible had it not been for the preemptive attack and the counter response.
The invincibility and dominance of the TPLF-which loomed large in Ethiopia and beyond- will be shattered and buried once and for all. Its overbearing presence in the army, intelligence, business, finance and economy would be cut to size.
All other tentacles of its making and funding would also be liquidated in due course unless they simply surrender or melt away. This creates a huge opportunity for a free, open and democratic national dialogue-and life-with as little challenge as possible.
The rightful return of lands that were forcibly and shamelessly seized by TPLF following its rule in 1991 would be resolved once and for all now that the owners have fought and regained it.
Alem Abreha
Name: Alem Abreha
Education: MSC Computer Engineering
Company name: Gooday Online LLC
Title: Founder and CEO
Founded in: 2019
What it does: Digital Marketing Automation and Data Analytics
HQ: Herndon VA, USA
Number of employees: 5
Startup Capital: 250,000 USD
Current capital: 150,000 USD
Reasons for starting the business: Building a highly profitable technology and data firm
Biggest perk of ownership: Unleashing gig economy and digital enablement
Biggest strength: Vast experience and talent
Biggest challenging: Internet connectivity and smartphone penetration
Plan: Realizing a B2B2C digital marketing platform and automation that fits the context of Ethiopia
First career: Network Engineer
Most interested in meeting: Arkebe Oqubay
Most admired person: Abebech Gobena
Stress reducer: Team building exercises and volunteering activities
Favorite past time: Family time
Favorite book: What you do is who you are, Ben Horowitz
Favorite destination: The Maldives
Favorite automobile: Tesla Roadster
SuperSport adds Ethiopia to its portfolio of soccer properties
DStv Ethiopia in partnership with SuperSport and BetKing has officially acquired exclusive rights to broadcast Ethiopian Premier League matches. The signing agreement between DStv and Ethiopian Premier League Share Company was conducted on Friday December 4, 2020 at the Sheraton Addis in the presence of various dignitaries. The agreement was signed by Ethiopian Premier League chairman Fekade Mamo and MultiChoice Ethiopia CEO, Gelila G.Michael.
The Ethiopian Premier League is the top association football division in Ethiopia, and comprises 16 clubs. Broadcasts of the Ethiopian Premier League will be carried across the entire territory of sub-Saharan Africa and the adjacent islands, where the appetite for soccer is substantial.
SuperSport will produce the broadcasts, alongside the empowerment of local production staff. SuperSport’s holistic approach to developing local leagues has seen those leagues grow from strength to strength and the Ethiopian Premier League will no doubt benefit from having a partner of the stature and expertise of SuperSport as it looks to the future.
MultiChoice Group is the parent company of MultiChoice South Africa (including SuperSport, M-Net and DStv Media Sales), MultiChoice Africa Holdings, Showmax Africa and Irdeto.
SuperSport is Africa’s premier sports broadcaster, producing and broadcasting local and international sport for pay-TV subscribers across sub-Saharan Africa. SuperSport channels broadcast most of the globe’s major sporting events and leagues including football, rugby, cricket, tennis, golf, motorsport, cycling, boxing, wrestling and athletics.
The Ethiopian Premier League Share Company was established a year ago to administer league competition and generate revenue.


