Tuesday, May 12, 2026
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Attracting investment for Sidama

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Sidama officially became a standalone region about two months ago after securing a budget in the 2020/21 budget year. It has since then become eager to improve the investment flow to its potentials. In the past, when it was one of the zones in the SNNP region, with its town Hawassa, it was one of the major hotspots for investment. Now that it is independent, it is eager to continue with the same. On the process to secession from SNNP, Sidama has been experiencing instability, however the president confidently stated that his region is now totally peaceful. Desta Lendamo, President of the region talked to Capital and the following were the highlights of his investment promotion. Excerpts;
Capital: What are you doing in terms of promoting investment in the region?
Desta Lendamo: We are seriously working on promoting investment options in the region by attracting new investments. However, maintaining peace and security is crucial since security in the region is necessary to increase investment attraction. It has only been two months since we became fully functional as a new administration and within this short time we have successfully ensured peace and stability in the region. We have differentiated investment options and we are currently developing required investment options. To boost this ideology we have started to work on accelerating our services, starting from the governmental offices and service providers as per our investor’s demand.

Desta Lendamo (Photo: Anteneh Aklilu)

The region has big potential for a variety of investments, so we are working to commence the promotional investment thus changing the actual outcome of the region.
Capital: The region attracts foreign investors and is there anything you are planning to increase in production and production capacity to continue this?
Desta: We are working to increase value-added products and expand export-oriented investments like coffee, textile and the garment sector. A good example of production and production building capacity is coffee and its beans which is a major source of hard currency earner for the region and the country at large. We are planning to increase the supply production of coffee beans to the market to attain the region targets. We plan to use the scientific route in the production of these beans and we are planning to expand the farmers coffee gardens by teaching them better cultivation methods.
Also we seek to add value to the export market thus we have built Yergalem Agro processing. And to that effect lots of investors are taking farmlands which are expected to go into work soon.
In addition, our industrial parks which are centric in exporting including the largest Hawassa Industrial Park which is already producing export items of garment and textile and the new park which is being developed for the production of textile and garments, which is consequently eyeing the export market.
However, there are still challenges on productivity so our administration is closely working with the federal government on this mandate to tackle these issues. Furthermore, new coming industries are also expected to be part and parcel of the centric export to solve foreign currency shortage as well as to create job opportunities for the youth.
So by supporting the existing and promoting the upcoming ones we are planning to increase the investments as well as working round the clock to modernize our services.
Capital: Is there anything that makes this new region different from the other regions?
Desta: Primarily the geographical location of the region presents some form of uniqueness. Our region is very close to the central part of the country and also easily accessible by air and in the near future on express road. Moreover, we have better infrastructure than other regions as well as natural resource potential.
By expounding on this and developing our human resource as well as focusing on maintaining peace and security is sure to make us stand out. By placing peace and stability as our cornerstone the region presents an emblem of opportunity to work together with diverse groups as we continue to promote investments.

LONG LIVE WAKANDA

It has been almost one month since the passing of Chadwick Boseman, African American actor and leading man who portrayed baseball icon, Jackie Robinson; the “hardest working man in show biz”, James Brown; and best known for his role as King T’Challa in Black Panther. The movie about a fictious African country, Wakanda, never colonized and possessing enough wealth, natural resources, technology and compassion to transform the world was a blockbuster. Many said the Utopia represented in the movie had many similarities to Ethiopia. It resonated with Black people around the world and was one of the highest grossing movies in history. I am proud to have added to that number by seeing the movie three times right in the heart of Addis. The other millions of folks who shared my sentiment of support and delight in a Black superhero were all devastated by Boseman’s death at age 43 after a losing battle with colon cancer. His inner circle kept his four year fight with stage 4 cancer close to their chest as he poured his heart and soul into his art before taking his final bow.
On September 17th Ghana based Diaspora African Forum and the Diaspora Coalition held a special ceremony to honor Boseman, placing his name on the famous Sankofa Wall. His name joins that of reggae icon Bob Marley and recently departed Congressman John Lewis amongst other historic figures. T- Morgan Dixon, Howard University alum, Chadwick’s alma mater, said of the star, “Chadwick was not just an artist or actor but he was active in redefining everything black.” Head of Mission, Ambassador Erieka Bennett added, “His role as Black Panther delighted children and adults around the world…may his soul rest in peace.” Finally, Ministry of Tourism, Arts and Culture, Deputy Ziblim Idda remarked that “Chadwick’s life on earth was extraordinary watered by his gentleness of soul and brilliance both on set and in real life.” Chadwick Boseman will be missed sorely and the actor’s commitment to narratives about outstanding Black folks, fictitious or not, can be best summed up in one word, remarkable.
As we bid farewell to those who have fallen, we say welcome to the new ones rising; equally committed to sharing their craft with audiences of all ages. In Jamaica for instance I have recently discovered music by artists Runkus, Mortimer and Jaz Elise who sings Fresh and Clean. Indeed, all of these are fresh and I feature their music often on my international radio show broadcast weekly from Brooklyn, thanks to technology, on Global Medz Radio. AFRICA MATTERS with Mama Desta is the name of my show which highlights the goings on in Ethiopia and Africa in general, where our goal is to ensure we are not just written and talked about but that the truth from the continent can be heard directly. According to the old saying, “Until the lion tells his tale the hunter will always be glorified…” or something like that. You get the point. Every week we also feature Prince Merid Tafesse who is more than just one of Ethiopia’s established fine artists, he is also a historian of sorts, who unpacks what is happening in Ethiopia in an effort to set the record straight about who Ethiopia was, is and shall be, due to the enormous energy of loyal Ethiopians who refuse to see the country spin out of control. He paints a picture which may not always be rosy but certainly honest, providing perspective, offering critical analysis, stopping short before drawing conclusions. He wants listeners to think and give each other a chance to be heard, if nothing else.
Africa Matters has listeners from Ghana to South Africa; Europe to the USA and the Caribbean and can be heard live on Sunday mornings in Ethiopia at 5AM on globalmedz.net. The recording can also be listened to days after on the same website. Globalmedz has become a thriving platform for African voices in the Diaspora in myriad areas from health to politics and everything in between with Circle of Light host, renown herbalist Andrea “Cuchy” Brathwaite and African Connection with Ras Chaka and Brother Kofi as the premier talk shows with touches of music in between offered by Ras Brian and Quest. Best to check it out yourself, especially that we all have been spending so much time on the net.
So as the sporadic violence and mayhem continues to plague Ethiopia’s progress, I am reminded of the lyrics in Marley’s I Shot the Sheriff “Every time I plant a seed, he said kill it before it grow…”. It is the hope and prayer of all peace-loving people that forces hell bent on mass confusion and catastrophe will be stopped in their tracks and that their backers will one day come to justice so the country can move forward. You see Wakanda is not just a Marvel movie, but a possibility and if it is to happen anywhere, it can happen in Ethiopia.

Dr. Desta Meghoo is a Jamaican born
Creative Consultant, Curator and cultural promoter based in Ethiopia since 2005. She also serves as Liaison to the AU for the Ghana based, Diaspora African Forum.