Thursday, April 2, 2026
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Samuel Kassa

Name: Samuel Kassa

Education: Bachelor’s in Computer Science

Company name: iWork PLC

Title: Co-CEO

Founded in: 2019

What it does: Build ERP system for companies

HQ: Addis Ababa

Number of employees: 15

Startup Capital: N/A

Current capital: Growing

Reasons for starting the business: To contribute our own effort to change our country

Biggest perk of ownership: Making positive difference for our country

Biggest strength: Building a strong team

Biggest challenging: Illegal software

Plan: To help companies in Ethiopia as well as across Africa

First career: Licensed Commercial Real Estate broker

Most interested in meeting: Mohammed Hussein Ali Al-‘Amoudi

Most admired person: My father

Stress reducer: Traveling

Favorite past time: To play soccer

Favorite book: Rich Dad Poor Dad

Favorite destination: Axum

Favorite automobile: Ford’s 1965 Shelby Mustang

Ethiopian Football Federation to collect $500,000 from FIFA

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FIFA will release all operational funding due to member associations for the years 2019 and 2020 in the coming days as the first step of a relief plan to assist the football community impacted by the COVID-19 pandemic. This measure will mean that a total of around USD 150 million will be distributed among the 211 national football governing bodies around the world.
“The pandemic has caused unprecedented challenges for the entire football community and, as the world governing body, it is FIFA’s duty to be there and support the ones that are facing acute needs,” said FIFA President Gianni Infantino.
“This is the first step of a far-reaching financial relief plan we are developing to respond to the emergency across the whole football community. Together with our stakeholders, we are we assessing the losses and we are working on the most appropriate and effective tools to implement the other stages of this relief plan.
As part of the measure, all remaining entitlements of member associations to operational costs under the Forward 2.0 Programme will be released in full for the years 2019 and 2020. In particular, the release of the second installment of operational costs for 2020, which was originally due in July, will be paid immediately.
Under normal circumstances, FIFA’s member associations would have only received the full amount of the contribution upon fulfillment of specific criteria. Instead, FIFA is now transferring this amount as an active support to help safeguard football across all member associations. Concretely, this means that FIFA will release USD 500,000 to each member association in the coming days as well as any remaining entitlement for 2019 and 2020.
This immediate financial assistance should be used to mitigate the financial impact of COVID-19 on football in member associations, namely to meet financial or operational obligations that they may have towards staff and other third parties. The standard obligations and responsibilities in relation to the use of these funds as outlined in the Forward 2.0 Regulations remain fully applicable and will be subject to the standard audit and reporting process.

Coronavirus: how it hit African athletes’ finances

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The last two months were supposed to be big for athletics as the season started in earnest ahead of an Olympic Games in July but instead, a host of events have – as in other sports – been either postponed or cancelled.
The first half of the year should have seen the World Indoor and World Half Marathon championships take place in March, and the start of series like the World Marathon Majors, Diamond League and Continental Tour.
The African Athletics Championships slated for June have been moved to 2021 – so with no competition at all, how on earth are athletes coping financially?
Berlin, Boston, London and Paris are some of the major road races that have been postponed to the second half of 2020, while others, such as Rome, have effectively been cancelled this year.
So any athlete who might have run up to four marathons per annum will probably only run one, at best.
“A sub-2:08 marathoner runs up to three marathons a year and a sub-2:13 up to four marathons a year,” says Kipngeno, who had previously planned to compete in four marathons this year. “The faster the marathon, the more recovery you need.”
Marathon runners can earn as little as $1,000 a race in prize money all the way up to $100,000 and more depending on race status and final position.
World Marathon Majors races – which encompass Berlin, Boston, Chicago, London, New York and Tokyo – have better appearance fees for a select group of athletes and better prize money too.
At London, for example, elite athletes compete for a total of $313,000 in prize money with the male and female champions each taking home $55,000.
The top 12 finishers are rewarded, with the 12th person taking home $1,000, while there is additional pay for faster times, which can be related to a shoe contract and/or breaking the world or course record.
Nonetheless, the fact that many races will be bunched closer together in the calendar means athletes will inevitably miss some of the marathons, or half marathons and 10k races, which they had once aimed to contest.
“It is going to be a disaster for the athletes,” says Boeting. “Half of the year for road race athletes is already gone with all the races cancelled. This means that athletes without contracts will go to an income of zero for the first six-seven months of the year, and those with contracts will lose 40-70% of their income.”
With no events to contest, some athletes can fall back on their shoe contracts, which range from $5,000 per year for smaller deals to $100,000 plus for bigger ones.
“During this pandemic, I don’t have to worry about how much to spend buying or replacing running shoes or on getting the right clothes for the training weather – that’s where the contract comes in handy,” Amos explains.
Nonetheless, he freely admits that he is turning to savings and investments to cover this period which highlights how life might be for those without shoe contracts.

Mali’s Traore out to make his own name

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Most footballers dream of going down in the history of their sport. Young Mali playmaker Adama Traore is no exception, having already left his mark on the FIFA U-20 World Cup. Like Lionel Messi in 2005, Sergio Aguero in 2007 and Paul Pogba in 2013, he won the competition’s adidas Golden Ball in 2015.
That coveted accolade, which Traore collected after helping Mali take third place in the tournament, was his last to date. It is a barren run that owes nothing to a lack of ambition or talent and everything to the fates conspiring against him. Within a few weeks of his impressive New Zealand 2015 campaign, and after signing for French club AS Monaco, the high-flying Eagle suffered a serious ankle injury.
In a loan spell with Metz, he has played more matches this year than in the previous three. In the process, he showed he has not lost his gift for the game.
Traore’s return to form has come at just the right time for his national team. A regular presence at the CAF Africa Cup of Nations, the Eagles are hoping to reach the FIFA World Cup™ for the first time in their history, with the second round of the continent’s qualifying competition set to begin later this year.
That recipe has worked to perfection for Mali’s youth teams, who have regularly excelled at U-17 and U-20 level. In contrast, the country’s seniors have found success a good deal harder to come by. “I think a lot of it comes down to the mental side of things and perhaps to a lack of experience at major tournaments,” explained Traore. “I’ve got faith, though, and I’m convinced we have the quality to qualify this time.”
There is every reason to believe him. In addition to a revitalised Traore and his fast-maturing colleagues in that impressive U-20 squad, Mali can also call on the clutch of talented youngsters that took the country to the last four at both the 2015 and 2017 U-17 World Cups. And then there are the old hands: captain Molla Wague, front man Moussa Maregua and Mali’s other Adama Traore, one of their chief goal threats.
“Yes, people get us mixed up,” said Adama Traore of his older namesake, who also happens to play for Metz. “We’re friends and people tell us apart by calling me ‘Noss’ after Nostradamus.”
All that ‘Noss’Traore has to do now is to make his own name, or rather surname, in the history of Malian football.