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MultiChoice Group joins global effort against COVID-19 misinformation

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Pan-African TV subscription platform engages young creatives to fight fake information

By Franck Kuwonu
Fake news, conspiracy theories and doctored pictures and videos are impeding efforts to control the COVID-19 pandemic. To help stem the flow of misinformation, the pan-African broadcaster MultiChoice Group is harnessing the talent of young creatives and bringing the fight against fake news to 20 million homes across the continent.
Soon after COVID-19 was declared a global public health emergency of international concern, the highest level of alarm early this year, and as countries rushed to impose the necessary protocols and lockdowns, a new challenge cropped up – misinformation about the pandemic.
False information about the pandemic became rampant and soon the internet was awash with fake news, conspiracy theories and doctored pictures.
To counter this, the United Nations in June 2020 launched “Pause”, a global campaign aimed at asking digital media users to take the time to think (pause) before sharing or posting online content.
South African-headquartered MultiChoice was one of media companies around the world that joined the campaign and pledged to share the Pause campaign content on their channels to tackle COVID-19 misinformation.
“We put a number of young people together in TV and video production or content creation,” Imtiaz Patel, MultiChoice’s Group Non-Executive Chair, told Africa Renewal in an interview from his office in Johannesburg, South Africa. “We are taking this initiative to the next level where they are going to create content to support this campaign.”
Pausing for just a moment before sharing information online can vastly stem the flow of dubious information. Pausing also puts a break on automatic or impulsive reaction and potentially offers a space to think beyond the shocking, emotive or sensational nature of the information.
Media organizations, including those in Africa, have signed up for #PledgetoPause and committed to help distribute the campaign content and messaging. #PledgetoPause aims to reach a global audience of one billion people online and through partnerships, by the end of this year.
For MultiChoice, however, beyond just broadcasting content produced, the organization is also creating opportunities for young creators across the continent to contribute their talents to the fight.
In October, students from MultiChoice’s ‘Talent Factory’ joined the UN #PledgetoPause campaign producing short messages to nudge viewers to enroll in the #PledgetoPause initiative.
Global voices and online influencers were doing the same and engaging with their followers around the world.
Talent Factory
The MultiChoice Talent Factory is an initiative aimed at developing and upskilling creative talent in Africa by scouting and nurturing young storytellers.
Since its inception two years ago, more than 100 young people from over a dozen countries have been trained in various audio and video production programmes at the company’s three academies in Kenya, Nigeria and Zambia.
Some of these talented youth are now involved in the “Pause” campaign, creating locally relevant content for the African market, making it easier for viewers to identify and engage with global concerns around COVID-19 misinformation.
“We want to bring in expertise of local production and local languages where we can,” said Mr. Patel, adding: “We are commissioning young talents in collaboration with the UN to develop localized public service announcements.”
An estimated 20 million homes in Africa have access to MultiChoice’s TV satellite paid services and the company believes that it is duty-bound to offer its platforms to the efforts to debunk conspiracy theories and provide verified and fact-based information about the pandemic.
While it may be too early to assess the full impact of this approach, “you can see there is a greater awareness amongst people in my WhatsApp groups”, Mr. Patel remarked, “in the communities and with individuals that we talk to about the need to be far more careful in disseminating information that may or may not be true.”
“Pause” is part of the broader UN “Verified” campaign, started in May 2020, to help people gain access to fact-based and credible information and ways to identify and stem the viral flow of false and inaccurate content. An email and social media initiative, “Verified” invites people to register and become “information volunteers” to disseminate trusted and UN-verified content.
“Verified” provides a daily feed of easy-to-share simple messages aimed at countering falsehoods or filling critical information gaps. Subscribers receive content in their inbox and are encouraged to pass it along including via their Facebook and other social media accounts.

Abiy’s “Horrendous Misjudgement”: TPLF’s History of “Fight from the Hills”

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By The Queen of Sheba
In a recent Aljazeera interview, the news anchor posed a question to his guest, Mr. Martin Plaut, the self-declared Horn of Africa analyst: “Why did, if he did, the PM Abiy Ahmed misjudged the situation so horrendously [when he declared an operation against the TPLF]?” Mr. Plautt, one of the well-known apologists of the TPLF cabal, pontificated without qualms attributing the Prime Minister’s “horrendous” misjudgement to two reasons.
Mr. Plaut proclaimed, “First he thought he had the force of the Ethiopian Federal army behind him, an air force that the Tigreans could not possibly respond to, and that he had with him also Amhara militia.” He went on, “So he had a very powerful force and then from the North he had allies in Eritrea who have also become involved in this conflict so he [was] essentially attacking from three directions from the North, from the east and from the South and he thought he could crash the Tigreans.”
Mr. Plaut’s second response was particularly lower-grade even for a self-declared analyst of the Horn. “The second one is,” he blurted “He is pentecontalist and very much believes that positive thought is enough. It will get you by” and concluded abruptly: “so in essence there were two reasons to this.”
It is so telling how an “established” analyst would wish to be so visibly divisive-and outright dishonest. First of all, Abiy Ahmed did not start the conflict; in fact, he had been largely criticized for his leniency towards the TPLF cabal. Abiy leapt into a response only after the Northern Command was savagely attacked by the cabal on the night of November 3, 2020, leaving him with absolutely no choice but defend the Army and prevent the country from disintegration. For that matter, the pre-emptive attack was already admitted by a high-ranking cabal official in a televised interview. Contrary to the analyst’s statement, Abiy needed to decide to act without regard to his power base-because he had no, absolutely no, option left to him.
Mr. Plaut was also evidently falling over himself to apologize for the cabal’s humiliating defeat when he listed the “air force that the Tigreans could not possibly respond to.” In an instant contradiction and blatant prejudice, he attempted to resurrect the cabal by mocking Abiy that “he thought he could crash the Tigreans” as if they were not. Furthermore, in a dubious narrative, he opted to omit the Afar militia which was an active part of that long list, when he only selectively mentioned the Amhara militia, which, indeed played a key role in supporting the Federal army. For that matter, the Oromia and the Somali militias also played an important role in supporting the government and the Federal army.
“The Tradition in Tigre is to Go into the Hills… and Fight”
In his second daring question the anchor continued: “Do you think the Tigreans will carry on pushing back; and if they try to, can they sustain that?”
“I think that is a very difficult question to answer,” coyly conceded the good analyst but promptly made up groundless premises. He equivocated: “The indications at the moment are that there is still fighting going on and how long that will continue for is impossible to tell though they did have more than 100 may be 150 thousand men under arms.” In a blatant incitement, he continued, “the tradition in Tigre is to go into the hills and fight from the hills not to try to hold the cities; if they do that, they have a long history of doing it and they there is no reason why they could not continue.”
Posing a question to himself the analyst continued: “The big question is what will Sudan do because all their supplies of essentials like fuel, food and ammunition will need to come in from Sudan. Can that be sustained? Will Sudan allow that to be sustained? That we do not know.”
Mr. Plaut undertook to confuse the global community by maintaining “that there is still fighting in the region” when he knows too well that this is a final mop up operation to subdue the last vestiges of the cabal. More so, in his audacious remarks yet, he incited the Tigre “to go into the hills and fight from the hills [and] not to try to hold the cities”. He then crowed that “they have a long history of doing it” and callously prompted that “there is no reason why they could not continue”. After spitting that poison, he then subtly hinted on the possibilities of the Sudan to help sustain the conflict.
The anchor went on: “So, clearly this may be never started out as a law enforcement operation; that was what it was labelled as; it sounds as if you’re painting a picture describing this descending into almost a civil war.” The analyst audaciously contradicted: “Well, no it is not a civil war; this is an international war”. He then rushed to validate that: “You already have the Eritreans involved; the United States has made it clear that they believe Eritrean forces are involved; Britain, sort off-the-record accepts that this is the case; so did the European Union. There is little indication that is not true; Eritrean forces are involved so you are now in, this is now [sic], a full-scale war on three fronts involving more than one country that is terribly dangerous for the Tigreans but also for Ethiopia because they also withdraw troops from Somalia that destabilize Somalia. They pulled people out of other areas which are tense like Benishangul which has now seen more than hundred people dead with ethnic violence. How much that can be laid out at the door of Abiy Ahmed? Well, I think quite a lot.”
The Hollow Dialogue
The good Horn analyst in his pronouncement conveniently forgot the US Secretary of State Mike Pompeo’s explicit denunciation of the TPLF cabal for the savage attack of the military and the firing of rockets into Asmara, in its futile attempt to internationalize the conflict. If there was any attempt to internationalize the conflict, it was unambiguously triggered by the cabal, which however has miserably failed, to the chagrin of Mr. Plaut and other shenanigans. The Ethiopian government never denied that its forces retreated into Eritrea when the army came under massive and coordinated attack. When the cabal forces overpowered the army forces and kicked them out to Eritrea, naked and barefooted, the Eritrean forces clothed and provisioned them. This was officially stated.
In shading crocodile tears, the analyst attempted to describe the conflict as “terribly dangerous for the Tigreans but also for Ethiopia because they also withdraw troops from Somalia that destabilize Somalia.” Mr Plaut, does not admit that the removal of the TPLF cabal-which he conflated with the Tigrayan people-from domineering Ethiopian political power is far, far from “terribly dangerous”; in fact, it was a blessing for the masses of tormented Ethiopians who have been yearning its removal for years, if not decades. What is even more bizarre is that the very analyst who appears to be overly caring for the “Tigreans” (to be read as TPLF cabal)-and pretentiously adding Ethiopians to the list-was hinting the continuity of violence “to fight on the hills”.
What is notably missing in this hollow interview is the utter lack of interest in the return of normalcy in Tigray. The restoration of transport and communication; resumption of provision of health, education and other services; supply of humanitarian provisions; surrendering of weapons by militias, in thousands; preparations for the return of the displaced; installation of provisional regional and zonal administrations were never mentioned. These critical developments were of interest neither to Aljazeera nor its subject.
In Conclusion: Way Forward
In reviewing the reporting of the conflict, many expressed dissatisfaction with Aljazeera and quite a number of its analysts, including Mr. Plaut, for their manifest bias, misleading information and twisted analysis intended to favour the TPLF cabal while undermining Ethiopia’s interest-and global standing. As a matter of fact, Aljazeera was not alone in this misdeed; major media houses including the BBC, Deutche Welle, and the New York Times have been implicated.
It is time that Ethiopia took a good hard look at this deplorable chapter and systematically respond by formulating a robust global media strategy-without further delay.

The Queen of Sheba may be reached at QueenOfSheba2020@outlook.com

Operations to restore law and order in Ethiopia’s Tigray Region: How did we get here?

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By Abiy Ahmed

When I took office as Prime Minister of Ethiopia in April 2018, I had only one driving mission for my premiership – to put my country and people on a path to lasting peace and prosperity. I vowed to myself, my family and my people, in private and in public, that I would never resort to force as a way of resolving internal political differences. I believe that no problem is worthy of any bloodshed, that all problems can be resolved amicably if we have the courage of our convictions to sit around a table, in good faith, in search of mutually acceptable solutions. I further declared that the only enemy I would mobilize my people and resources to wage war against was poverty.
However, my vision and determination came under severe strain right from the start of my premiership. It did not take long for the Tigray People’s Liberation Front (TPLF) leadership to launch a campaign, covertly and overtly, to undermine my administration and make our people and the rest of the world believe that, without them at the helm, Ethiopia would be ungovernable. To make their case, the TPLF leadership had to produce the evidence of ungovernability themselves, organizing a clandestine nationwide campaign of criminality and violence: sponsoring, financing, and training disaffected individuals to instigate communal clashes and attacks on members of ethnic minorities in different parts of the country. Attacks sponsored and orchestrated by the TPLF leadership left more than two million people internally displaced and thousands dead in the past two and half years.
I was fully aware that the TPLF leadership orchestrated the mayhem, bordering on party-sponsored terrorism, diverting budgetary resources allocated by the Federal Government to pay for their criminal enterprise and destabilize the nation. But, despite overwhelming pressure from the public for the Government to stop them by all means necessary, including through the use of force, I made it clear, repeatedly, that my Government would never resort to force to resolve the matter. I shared this firm and clear position to the TPLF leaders directly, in person and on the phone, and reassured the Ethiopian people, including our citizens in the Tigray Region, through mainstream and social media.
When the TPLF leadership rejected my personal invitations to engage with my administration in constructive dialogue on the future of our nation, I encouraged the country’s most senior religious and community leaders to travel to Mekelle, the capital of the Tigray Region, and help federal and regional political leaders resolve the differences peacefully. Regrettably, these most revered community and religious leaders were rebuffed by the TPLF leadership, treating them with utmost contempt and sending them back with nothing.
Even then, I did not give up; I would not. As I’ve said before, my own life has taught me that war is “the epitome of hell for all involved”. I did not come to office to take my people to hell; on the contrary, I came to office with a commitment to lead my people towards peace and prosperity. Since I came to office just over 30 months ago, I reiterated, time and again, that nothing would distract me away from my firm position on this matter. Regrettably, all my persistent efforts to avoid conflict by all means were taken for weakness.
In the end, however, the choice was not to be mine. While I was preaching peace and prosperity for my country and people, and working day and night to realize it, a violent attack was launched against my Government and people. On the night of 03 November 2020, the TPLF leadership launched, under cover of darkness, what they later described, on public television, as a “lightening pre-emptive attack” against the Northern Command of the Ethiopian National Defence Force (ENDF), which had been stationed in the Region since the outbreak of war with Eritrea over two decades ago. Using traitors recruited from within the army along ethnic lines, not only did the TPLF leadership cause the massacre of unarmed soldiers in their pyjamas in the dead of night, they also took possession, illegally, of the entire military arsenal of the Northern Command. I was thus left with a decision only of how, not whether, to fight to defend the integrity of my country and restore the constitutional order.
More than the attack, what shocked me and my fellow Ethiopians to the core was the level of cruelty the TPLF leadership displayed in the conduct of their criminal operations. After they surprised and overpowered several regiments of the ENDF forces, the TPLF identified and separated hundreds of unarmed Ethiopian soldiers of non-Tigrayan origin, tied their hands and feet together, massacred them in cold blood, and left their bodies lying in open air. Never would I have imagined it humanly possible for any person to kill their fellow soldiers while asleep and record themselves singing and dancing on the bodies of their victims.
Following their surprise attack on their own unsuspecting fellow Ethiopians, it didn’t take long for the TPLF leadership to start celebrating and gloating in public about their prowess and invincibility in war and how they have now transformed themselves, overnight, into the largest fighting force in the entire Horn of Africa.
With the benefit of hindsight, the surprise attack by the TPLF forces had three interrelated objectives. First, by attacking the Northern Command, which accounted for the bulk of Ethiopia’s most experienced combat forces, they aimed to weaken the capability of the ENDF to safeguard the sovereignty and territorial integrity of the country. Second, by using ethnic Tigrayans members of the ENDF to carry out the attack on their comrades-in-arms from other ethnic groups, they aimed to divide and destroy whatever was left of the ENDF as a cohesive national defence force. Third, once the ENDF was so fractured, defeated and destroyed, and the country almost certainly descended into anarchy, the TPLF would present themselves as the only force that could put the country back together, thus removing and replacing the federal government by force.
My primary duty as prime minister and commander in chief is to protect the nation and its people from internal and external enemies. That is why the Federal Government launched and successfully executed defensive operations to restore law and order in the Tigray Region, regrettably making the use of force the only tool left in our arsenal.
I recognize that, in the end, everyone is entitled to their opinions. Only history will judge whether the Federal Government under my leadership could have done anything else to resolve the existential crisis my old and proud nation faced on that fateful night of 03 November and its aftermath.
As I write this article, the Ethiopian army has completed its mission according to plan and captured the regional capital of Mekelle without the large-scale civilian casualties and war crimes that so many in the international community confidently predicted. Yet, despite the success of these operations, I’m not celebrating; I cannot be. While I admire the courage and sacrifice of our men and women in uniforms, I know the conflict has caused unimaginable suffering. This is a conflict in which Ethiopians had to kill their fellow Ethiopians, target and destroy their own defence infrastructure and weaken their own defence capability. At the same time, I also know that the Federal Government was forced to engage in this operation for existential reasons – the future of Ethiopia as a sovereign nation and the peaceful co-existence of its people was at stake. The heavy cost we incurred as a nation was necessary.
Now that the active phase of military operations is over, our next task is to launch the process of healing from the aftereffects of this traumatic conflict, to ensure our citizens in the affected areas, including those who have been forced to cross the borders to the Sudan, have unfettered access to humanitarian assistance and other support necessary to rehabilitate them back to normal life at the earliest opportunity. Also critical is the need to restore the transport and communications links destroyed by the conflict.
Having witnessed afresh the courage and determination of the Ethiopian people to protect their country from its enemies, I am confident that Ethiopia will rise back to its traditional role as the anchor of stability for the entire subregion and beyond.
At the same time, the peace and security we have restored at so much cost remain fragile. That is why we are determined to ensure our next elections, scheduled to take place in mid-2021, are fair, free, and inclusive, and that the people of Tigray, like all other Ethiopians, shall soon be led by a regional government of their free own choice.