Name: Tsion Asmare
Education: BA in Psychology
Company name: Bitsite Berebaso Leather Products Manufacturing
Studio Title: Shareholder
Founded in: 2016
What it does: Makes and sells leather shoes and bags
HQ: German Square around Mekanisa
Number of employees: 23
Startup Capital: 150,000 birr
Current capital: Growing
Reasons for starting the business: To be able to work freely
Biggest perk of ownership: Being my own boss
Biggest strength: Commitment
Biggest challenge: Finance and finding a suitable work place
Plan: To open a big factory
First career: The psychology profession
Most interested in meeting: Steve Jobs
Most admired person: None
Stress reducer: Reading
Favorite past-time: Working
Favorite book: The 7 Habits of Highly Effective People, by Stephen Covey
Favorite destination: Addis Ababa
Favorite automobile: Land Rover
