Sunday, February 22, 2026

Sophie Malt Great Ethiopian Run

Sophie Malt is now the title sponsor of the 22nd edition of the Great Ethiopian Run.
Heineken Ethiopia is partnering with its Sophie Malt brand for the Great Run in Ethiopia as well as in various competitions. Regarding the completion of this agreement, Samanthawi Girma, Heineken Sponsor and Brand Manager, said: “It is appreciated by professional and experienced people who have many years of experience, and their commitment to reaching out to the community and helping people to lead a healthy and active lifestyle goes hand in hand with the benefits of Sophie Malt Health and Nutrition.”
Sophie Malt has been active in the sports industry in Ethiopia for the past 5 years. The Ethiopian Athletics Federation is a long-time partner.

Hot this week

Production up, but the ‘cost’ variable weighs heavily

Production is up in 2021 for the Italian agricultural...

Luminos Fund’s catch-up education programs in Ethiopia recognized

The Luminos Fund has been named a top 10...

Well-planned cities essential for a resilient future in Africa concludes the World Urban Forum

The World Urban Forum (WUF) concluded today with a...

Private sector deemed key to unlocking AfCFTA potential

The private sector’s role is vital to fully unlock...
spot_img

Related Articles

Popular Categories

spot_imgspot_img