2. Education: Master’s candidates
3. Company name: ZERAF DESIGN
4. Title: Founder & Creative Director
5. Founded in: 2023
6. What it does: High-end creative design and contemporary fashion
7. HQ: Addis Ababa / Online
8. Number of Employees: 4 permanent and 11 contractual workers
9. Startup capital: 190,000 birr
10. Current Capital: Growing
11. Reason for starting the Business: To bridge the gap between traditional craftsmanship and modern, global creativity
12. Biggest perk of ownership: Having the creative freedom to set my own trends
13. Biggest strength: Consistency, vision, and the ability to turn challenges into creative
opportunities
14. Biggest challenge: Managing rapid growth while maintaining the high quality of every
single piece
15. Plan: To establish ZERAF as a leading creative fashion brand in Africa that exports the
“African Aesthetic” to the world
16. First career: Designer
17. Most interested in meeting: Virgil Abloh and Any visionary global fashion icon
18.Most admired person: Donatella Versace
19. Stress reducer: Sketching new ideas or a quiet cup of Ethiopian coffee
20. Favourite pastime: Exploring local markets for inspiration and fabrics
21. Favourite book: Creativity, Inc. by Ed Catmull and Amy Wallace
22. Favourite destination: Milan and Paris (for the fashion) or the Ethiopian highlands
(for the soul)
23. Favorite automobile: Hyundai, SUV’s
