Saturday, January 31, 2026

Ethiopian Airlines partners with utu

Ethiopian Airlines announced it is partnering with utu to provide more choice and value to travellers eligible for tax refunds as part of the biggest upheaval in the history of tax-free shopping. From December 16, 2021 passengers registered with Ethiopian’s ShebaMiles loyalty scheme will be able to supersize tax refunds – even when not travelling with the carrier – with a dramatic 25% uplift in loyalty scheme rewards.
Travellers access the uplift simply by using the new utu Tax Free Card in the utu Tax Free app when they make a tax-free purchase. utu provides a simple way to process tax refunds on purchases made abroad and convert them into ShebaMiles.
Ethiopian Airlines is the latest major carrier to join utu’s new service, which aims to revolutionize tax-free shopping. Travellers purchasing tax-free with the utu card gain a greater choice of rewards, an easier, more convenient reward claiming process, and significantly greater value in terms of reward points collected.

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