E-commerce plays role in retailing to consumers

Shega.com, an E-commerce company announced that it has availed its platform in December 2021 with a variety of locally made and other fast moving consumer goods for its online customers. Following the recent cooking oil shortage for instance, Shega worked with wholesalers and distributors and availed Tena cooking oil a local brand with an attractive pricing and is available for anyone that orders through Shega android and iOS applications, the website www.shega.com and the customer service direct line 8500.
In the words of Chris Rumenda, the CEO of Shega, “When we launched Shega with the entire Kifiya Financial Technology team, we set out with the purpose of digitizing commerce in Ethiopia by selling Ethiopian products sourced from Micro Small and Medium Enterprises (MSMEs) and other manufacturers and distributors making Shega the leading online retail & market place in Ethiopia. With the platform coming into service in December 2021, its customers, major stakeholders, partner companies using Shega and with over 10,000 items listings we’ve been able to witness first-hand the technical talent and trade potential in Ethiopia.” He further added, “Technology has the opportunity to transform lives and economies across Ethiopia and Africa and we’re excited about Shega being a meaningful part of that transformation through making trade local, fair and transparent. So watch out for Shega in the coming few days with more variety, more local products and attractive prices”