Tuesday, September 29, 2026
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Name Melat Berhe

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2. Education (የት/ት ደረጃ):

Degree

3. Company name (የመስሪያ ቤቱ ስም):

Zoma Hair Oil

4. Title (የስራ ድርሻ):

Founder and Manager

5. Founded in (መቼ ተመሰረተ):

2023/24

6. What it does (ምንድነው የሚሰራው):

Produces and markets high-quality hair oils and shampoos

7. Headquarters (ዋና መስሪያ ቤት):

Dire Dawa

8. Start-up capital (መነሻ ካፒታል):

30,000 birr

9. Current capital (የአሁን ካፒታል):

Growing

10. Number of employees (የሰራተኞች ቁጥር):

20

11. Reason for starting the business (ለስራው መጀመር ምክንያት):

Desire to protect people’s hair and skin health

12. Biggest perk of ownership (የባለቤትነት ጥቅም):

Seeing one’s own creative results turn into a product that brings change and being able to create job opportunities

13. Biggest strength (ጥንካሬ):

High focus on product quality and honest customer service

14. Biggest challenge (ተግዳሮት):

The process of obtaining production inputs on time and in sufficient quantities

15. Plan (እቅድ):

Expanding product types and widely promoting Zoma products

16. First career path (የመጀመሪያ ስራ):

Second-hand clothing retail

17. Most interested in meeting (ማግኘት የምትፈልጊው ሰው):

Successful large-scale industrial owners in the sector

18. Most admired person (የምታደንቂው ሰው):

None

19. Stress reducer (ጭንቀትን የሚያቀልልሽ):

Working on new creative projects and spending time with family

20. Favorite book (የመፅሐፍ ምርጫ):

None

21. Favorite pastime (ማድረግ የሚያስደስትሽ):

Researching new natural products and working on business promotion

22. Favorite destination to travel to (ከኢትዮጵያ ውጪ):

Dubai

23. Favorite automobile (የመኪና ምርጫ):

Range Rover

The Djibouti-Ethiopia corridor powering Ethiopia’s trade offers lessons for Africa

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More than 95% of Ethiopia’s imports and exports travel along a single corridor linking Addis Ababa to the Port of Djibouti. Every truck on that road carries the weight of an economy serving more than 120 million people. What happens at those checkpoints shapes the price of food in the capital, the viability of a flower exporter in the Ethiopian highlands and the credibility of Africa’s ambitions under the African Continental Free Trade Area (AfCFTA).

Ethiopia is landlocked but land-linked with its immediate neighbours. Geography fixes that reality. Policy determines what the country does about it. The Djibouti-Ethiopia corridor stretches roughly 900 kilometres from the Red Sea to the Ethiopian highlands. When goods move smoothly, businesses reach markets on time and supply chains hold. When procedures slow at ports or borders, the consequences ripple outward – raising the time and cost of moving goods and weakening the competitiveness of businesses that depend on them.

The scale of the problem is well documented. According to a recent World Bank report on Ethiopia’s transport and logistics sector, it takes 40 days to clear inbound goods from seaports into the country, compared with a middle-income country average of three days. Ethiopia’s total logistics costs as a share of GDP stand 26% above that same middle-income average of 10 to 15%. A 2024 UNCTAD report estimates that road transport alone accounts for roughly 29% of the final price of goods traded within Africa, compared with around 7% for goods traded beyond the continent. These figures translate directly into business decisions- whether a shipment remains profitable, whether exporters can meet delivery schedules, whether producers remain competitive in international markets.

Reform, then, is not a technical exercise. It is an economic necessity.

The AfCFTA, which entered into force in 2021, connects 54 countries with a combined GDP exceeding $3 trillion. Yet trade agreements alone cannot deliver economic integration. Goods must move quickly and predictably across borders. A single certificate delayed by manual procedures can hold an entire shipment in place.

Progress along the Djibouti-Ethiopia corridor shows how such systems can begin to change.

In October 2025, Ethiopia introduced an electronic phytosanitary certification system- ePhyto, enabling agricultural exporters to obtain and verify plant health certificates digitally. The platform connects to international verification systems and Ethiopia’s electronic single window. Exporters who previously relied on paper documentation can now submit certificates electronically, allowing regulatory agencies to verify compliance more quickly and with greater transparency. The system was developed with technical support from TradeMark Africa in partnership with the Government of Ethiopia, with financing from the European Union through Agence Française de Développement.

A parallel reform targets freight visibility along the corridor. The Integrated Fleet Management System will allow authorities and logistics operators to monitor truck movements in real time, improving coordination between regulators, transport operators and logistics companies. Together, these reforms reinforce a broader lesson: efficient corridors depend not only on roads and ports, but on institutions capable of coordinating policy, managing digital systems and sustaining reform over time.

Corridor governance remains the most complex piece of this work. Last month, Djibouti, Ethiopia, South Sudan and Uganda agreed to establish the DESSU Corridor Management Authority – a joint structure designed to coordinate oversight and operations across the corridor. For traders and transport operators, such coordination reduces uncertainty. For investors, it signals that the corridor will function predictably.

Progress on these reforms was reviewed during the 9th National Oversight Committee meeting held in Addis Ababa this week, where government institutions and development partners assessed implementation of the TradeMark Africa Ethiopia Country Programme. The programme supports digital trade systems, logistics management, standards infrastructure and regulatory reform, with financing from the European Union through Agence Française de Développement and additional support from the United Kingdom, Ireland, the Netherlands and Sweden.

The meeting also acknowledged that significant work remains. Laboratory infrastructure for sanitary and phytosanitary compliance has yet to be fully deployed. Ethiopia continues to make progress on its WTO accession negotiations. Plans to pilot electric freight vehicles along the corridor will require sustained cooperation between transport operators, regulators and energy providers.

Such challenges are characteristic of structural reform. Progress rarely follows a straight line. What matters is whether institutions continue to review outcomes, address bottlenecks and maintain the political commitment to improving how trade moves.

The Djibouti-Ethiopia corridor already carries the overwhelming share of Ethiopia’s trade. Improving its efficiency benefits farmers, manufacturers and exporters across the country, while reducing costs that ultimately reach consumers.

Its significance, however, extends beyond Ethiopia. Across Africa, regional trade corridors face the same fundamental questions-how to align regulations, digitise certification systems and coordinate governance across borders. If reforms along this route continue to take hold, the Djibouti-Ethiopia corridor may offer something valuable to the continent: not a template to replicate, but evidence that sustained institutional reform can change how trade moves.

Africa’s economic integration will not be achieved through declarations. It will emerge through the practical work of building systems that allow goods to cross borders with speed, transparency and trust.

Eugene Torero is Regional Director for Horn of Africa and Rwanda, TradeMark Africa

Development And The Sakai Principle

Development discourse in the twenty-first century often sounds highly technical. It is filled with terms such as “GDP growth,” “infrastructure investment,” “productivity gains,” and “structural transformation.” These indicators matter, but they also risk narrowing the meaning of development to a purely economic exercise. Against this backdrop, the Sakai Principle offers a different lens which is one that foregrounds human dignity, ethical responsibility, and the lived experiences of communities. If development is to remain meaningful, it must be humanized, and the Sakai Principle provides a compelling framework for doing so.

At its core, the Sakai Principle emphasizes that development should prioritize human well-being over abstract metrics. Economic expansion, technological progress, and institutional reform are not ends in themselves. They are tools meant to improve the lives of people. When these processes lose sight of the individuals they are supposed to serve, development becomes detached from reality. The Sakai Principle therefore insists that policies, projects, and institutions be evaluated primarily through their impact on human lives.

This idea may appear intuitive, yet it is frequently overlooked in practice. Governments and international organizations often prioritize large-scale initiatives—mega infrastructure projects, industrial corridors, or rapid urbanization strategies because they produce visible outcomes and quantifiable statistics. However, such initiatives can sometimes overlook local contexts and community needs. Villages may be displaced for dams, informal workers may lose livelihoods due to redevelopment, and ecosystems that sustain communities may be degraded in the name of progress. The Sakai Principle reminds policymakers that development cannot be considered successful if it marginalizes or harms the very people it intends to uplift.

Humanizing development begins with recognizing people not merely as beneficiaries but as participants. The Sakai Principle argues that communities must have agency in shaping their own development trajectories. Too often, development programs are designed in distant capitals or international headquarters with minimal consultation with those directly affected. This top-down approach can produce policies that are technically sound but socially disconnected.

A human-centered model, by contrast, encourages participatory governance. Local knowledge becomes a resource rather than an afterthought. Farmers understand the rhythms of their land, informal workers grasp the realities of urban economies, and indigenous communities hold generations of ecological knowledge. When development initiatives integrate these perspectives, they become more sustainable and culturally grounded. The Sakai Principle thus aligns with broader movements advocating participatory development and grassroots empowerment.

Another important dimension of the Sakai Principle is ethical responsibility. Development decisions often involve trade-offs. Building a highway may stimulate economic activity but could displace communities or disrupt ecosystems. Expanding industrial zones may create employment but also introduce environmental risks. The Sakai Principle does not deny these trade-offs; instead, it demands that they be confronted transparently and ethically.

This ethical orientation is particularly important in an era defined by rapid technological change. Artificial intelligence, automation, and digital platforms promise unprecedented productivity gains. Yet they also raise questions about employment displacement, digital inequality, and surveillance. If technological development proceeds without a human-centered framework, it risks amplifying social disparities. Applying the Sakai Principle means ensuring that technological progress remains accountable to human welfare rather than simply maximizing efficiency.

The humanization of development also requires attention to dignity. Poverty is not only a material condition but also a social and psychological experience. People who lack access to education, healthcare, and economic opportunities often face stigmatization and exclusion. Development strategies that focus exclusively on income levels may overlook these deeper dimensions of human deprivation.

The Sakai Principle insists that development must restore dignity alongside prosperity. This involves strengthening institutions that protect rights, expanding access to quality education and healthcare, and ensuring that marginalized groups have meaningful representation. When individuals feel respected and included in social and economic life, development becomes transformative rather than merely incremental.

Environmental sustainability is another domain where the Sakai Principle offers critical insight. Traditional development models frequently treated nature as an external resource to be exploited for economic gain. However, climate change and ecological degradation have revealed the limitations of this mindset. Communities around the world particularly those in vulnerable regions are experiencing the consequences of unsustainable development.

A humanized development paradigm recognizes that environmental stewardship is inseparable from human well-being. The Sakai Principle encourages policies that balance economic growth with ecological resilience. Sustainable agriculture, renewable energy, and community-led conservation initiatives illustrate how development can simultaneously support livelihoods and protect ecosystems. In this sense, the Sakai Principle aligns with emerging global frameworks that emphasize sustainability and intergenerational responsibility.

Critics might argue that prioritizing human-centered values could slow economic growth or complicate decision-making. Participatory processes require time, ethical deliberation introduces complexity, and environmental safeguards may raise costs. Yet these challenges are not weaknesses, they are safeguards against the failures of purely technocratic development.

History offers numerous examples of development strategies that achieved rapid growth but produced deep social inequalities or environmental damage. When such imbalances emerge, societies often face political unrest, economic instability, or ecological crises that ultimately undermine long-term progress. By contrast, development grounded in human values may proceed more carefully but tends to produce more durable and equitable outcomes.

The Sakai Principle also invites a rethinking of how success is measured. Gross domestic product remains a useful indicator of economic activity, but it cannot capture the full spectrum of human well-being. Education quality, healthcare access, environmental health, and social cohesion are equally important markers of progress. By broadening the metrics used to evaluate development, policymakers can better align strategies with the ultimate goal of improving human lives.

In practice, implementing the Sakai Principle requires institutional change. Governments must strengthen mechanisms for public participation, ensure transparency in development planning, and integrate social impact assessments into major projects. International organizations and development agencies must move beyond standardized models and support locally tailored solutions. Academic institutions and policy researchers also have a role to play by generating knowledge that bridges technical expertise with social realities.

Equally important is the cultural dimension of development. Societies possess diverse values, traditions, and aspirations. A development strategy that ignores these cultural contexts risks eroding social cohesion. The Sakai Principle therefore advocates sensitivity to cultural identity and local meaning systems. Development should not homogenize societies but enable them to flourish according to their own values.

Ultimately, the significance of the Sakai Principle lies in its moral clarity. Development is not merely about building roads, increasing exports, or expanding industries. It is about improving the quality of human life. When development strategies respect dignity, empower communities, and protect the environment, they fulfill their true purpose.

As the world confronts complex challenges—from climate change and technological disruption to persistent inequality—the need to humanize development has never been more urgent. The Sakai Principle provides a reminder that progress must remain rooted in humanity. Without that foundation, development risks becoming an empty pursuit of numbers rather than a genuine pathway to shared prosperity.

In reaffirming the centrality of human well-being, the Sakai Principle does more than critique existing models of development. It offers a constructive vision for the future. A future where growth is inclusive, technology serves society, and communities actively shape their destinies. In such a vision, development is not simply something done to people; it is something built with them and for them.