Ethiopian Super League new season Group A and B fixtures kicks off over the weekend while Group C opening matches postponed to the coming Tuesday thanks to the federation’s sudden decision of changing the pre-designated venue Jimma stadium to Diredawa.
Of the twelve sides that comprised Group (C) three are former premier league sides namely, Ethiopia Medin (Insurance), Arbaminch Ketema and Debub Police. Therefore a do-or-die battle is ahead to book the one place reserved for promotion.
Famous for producing young talents out of tight budgets former WolaitaDicha Coach Mesay Teferi is in his second season with Arbaminch thus the hottest favorite to win the group. The hot weather a comfort for the players and Diredawa a second home for the former Ethiopia Bunna striker turned Coach Mesay, Arbaminch appears to have an edge to make it in to the top tier.
Ethiopia Medin under Tsegaye Wondemu (Agro) is considered a strong contender for promotion. Wiping out nearly all players signed under Yared Tolera last season, free reign Tsegaye signed more than a dozen new faces to don the famous Blue Jersey of Medin.
Medin boasts senior players the likes of former national team defender and goalkeeper Berhanu Bogale (Fadiga) and Binyam Habtamu respectively. “Super League fixtures are not about being young and technical, it is rather experience and battlefield medals that count most” once Tsegaye remarked to reporters.
Two years as assistant Coach to the club Alazare Melese is now a full-fledged Coach of Debub Police. Though not as financially strong as Medin and Arbaminch, the club has a huge resource of young talents from which Alazar could build a competent side.
Group © opening fixtures on Tuesday brings a head on clash between Arbaminch and batu Ketema while Medin to face ArsiNegele. Yeka Sub-city against Debub Police, Kirkos versus Butagera, Dilla against Kolfe and Selete taking Shinshicho are the other fixtures at Diredawa stadium.
Super League new season opens over the weekend
Naomi voted U.S. Young Female player of 2020
U.S. Under-20 Women’s National Team captain Naomi Girma who attended her first full U.S. Women’s National Team camp this year, has been voted the 2020 U.S. Soccer Young Female Player of the Year.
Naomi, who played a major part in helping Stanford win the NCAA Championship in 2019 as the Pac-12 Defensive Player of the Year, was the leader of the U.S. defense during the 2020 Concacaf U-20 Women’s Championship. As a team captain, Naomi started six games during the World Cup qualifying tournament to help the USA earn a berth to the since-cancelled 2020 FIFA U-20 Women’s World Cup and win the regional title, defeating Mexico, 4-1 in the championship game. She finished third on the team in minutes played while marshalling a back line that played an instrumental part in allowing just one goal. The USA went 545 shutout minutes in the tournament before allowing that score.
In her second and final U-20 cycle, Naomi was the third most experienced player on the team with 31 U-20 international caps. Naomi is only the second pure defender to win the award in its 23-year existence.
Her college season for Stanford – in what would have been her junior year – was postponed to the Spring due to the COVID-19 pandemic so she did not play in a college match this Fall, but in October, Naomi attended her first full U.S. Women’s National Team training camp, which took place in Colorado.
Fifteen U.S. Soccer Young Female Players of the Year have gone on to play in a senior level Women’s World Cup for the USA. The first winner, back in 1998, was current U.S. Soccer President Cindy Parlow Cone.
MultiChoice Group joins global effort against COVID-19 misinformation
Pan-African TV subscription platform engages young creatives to fight fake information
By Franck Kuwonu
Fake news, conspiracy theories and doctored pictures and videos are impeding efforts to control the COVID-19 pandemic. To help stem the flow of misinformation, the pan-African broadcaster MultiChoice Group is harnessing the talent of young creatives and bringing the fight against fake news to 20 million homes across the continent.
Soon after COVID-19 was declared a global public health emergency of international concern, the highest level of alarm early this year, and as countries rushed to impose the necessary protocols and lockdowns, a new challenge cropped up – misinformation about the pandemic.
False information about the pandemic became rampant and soon the internet was awash with fake news, conspiracy theories and doctored pictures.
To counter this, the United Nations in June 2020 launched “Pause”, a global campaign aimed at asking digital media users to take the time to think (pause) before sharing or posting online content.
South African-headquartered MultiChoice was one of media companies around the world that joined the campaign and pledged to share the Pause campaign content on their channels to tackle COVID-19 misinformation.
“We put a number of young people together in TV and video production or content creation,” Imtiaz Patel, MultiChoice’s Group Non-Executive Chair, told Africa Renewal in an interview from his office in Johannesburg, South Africa. “We are taking this initiative to the next level where they are going to create content to support this campaign.”
Pausing for just a moment before sharing information online can vastly stem the flow of dubious information. Pausing also puts a break on automatic or impulsive reaction and potentially offers a space to think beyond the shocking, emotive or sensational nature of the information.
Media organizations, including those in Africa, have signed up for #PledgetoPause and committed to help distribute the campaign content and messaging. #PledgetoPause aims to reach a global audience of one billion people online and through partnerships, by the end of this year.
For MultiChoice, however, beyond just broadcasting content produced, the organization is also creating opportunities for young creators across the continent to contribute their talents to the fight.
In October, students from MultiChoice’s ‘Talent Factory’ joined the UN #PledgetoPause campaign producing short messages to nudge viewers to enroll in the #PledgetoPause initiative.
Global voices and online influencers were doing the same and engaging with their followers around the world.
Talent Factory
The MultiChoice Talent Factory is an initiative aimed at developing and upskilling creative talent in Africa by scouting and nurturing young storytellers.
Since its inception two years ago, more than 100 young people from over a dozen countries have been trained in various audio and video production programmes at the company’s three academies in Kenya, Nigeria and Zambia.
Some of these talented youth are now involved in the “Pause” campaign, creating locally relevant content for the African market, making it easier for viewers to identify and engage with global concerns around COVID-19 misinformation.
“We want to bring in expertise of local production and local languages where we can,” said Mr. Patel, adding: “We are commissioning young talents in collaboration with the UN to develop localized public service announcements.”
An estimated 20 million homes in Africa have access to MultiChoice’s TV satellite paid services and the company believes that it is duty-bound to offer its platforms to the efforts to debunk conspiracy theories and provide verified and fact-based information about the pandemic.
While it may be too early to assess the full impact of this approach, “you can see there is a greater awareness amongst people in my WhatsApp groups”, Mr. Patel remarked, “in the communities and with individuals that we talk to about the need to be far more careful in disseminating information that may or may not be true.”
“Pause” is part of the broader UN “Verified” campaign, started in May 2020, to help people gain access to fact-based and credible information and ways to identify and stem the viral flow of false and inaccurate content. An email and social media initiative, “Verified” invites people to register and become “information volunteers” to disseminate trusted and UN-verified content.
“Verified” provides a daily feed of easy-to-share simple messages aimed at countering falsehoods or filling critical information gaps. Subscribers receive content in their inbox and are encouraged to pass it along including via their Facebook and other social media accounts.
Abiy’s “Horrendous Misjudgement”: TPLF’s History of “Fight from the Hills”
By The Queen of Sheba
In a recent Aljazeera interview, the news anchor posed a question to his guest, Mr. Martin Plaut, the self-declared Horn of Africa analyst: “Why did, if he did, the PM Abiy Ahmed misjudged the situation so horrendously [when he declared an operation against the TPLF]?” Mr. Plautt, one of the well-known apologists of the TPLF cabal, pontificated without qualms attributing the Prime Minister’s “horrendous” misjudgement to two reasons.
Mr. Plaut proclaimed, “First he thought he had the force of the Ethiopian Federal army behind him, an air force that the Tigreans could not possibly respond to, and that he had with him also Amhara militia.” He went on, “So he had a very powerful force and then from the North he had allies in Eritrea who have also become involved in this conflict so he [was] essentially attacking from three directions from the North, from the east and from the South and he thought he could crash the Tigreans.”
Mr. Plaut’s second response was particularly lower-grade even for a self-declared analyst of the Horn. “The second one is,” he blurted “He is pentecontalist and very much believes that positive thought is enough. It will get you by” and concluded abruptly: “so in essence there were two reasons to this.”
It is so telling how an “established” analyst would wish to be so visibly divisive-and outright dishonest. First of all, Abiy Ahmed did not start the conflict; in fact, he had been largely criticized for his leniency towards the TPLF cabal. Abiy leapt into a response only after the Northern Command was savagely attacked by the cabal on the night of November 3, 2020, leaving him with absolutely no choice but defend the Army and prevent the country from disintegration. For that matter, the pre-emptive attack was already admitted by a high-ranking cabal official in a televised interview. Contrary to the analyst’s statement, Abiy needed to decide to act without regard to his power base-because he had no, absolutely no, option left to him.
Mr. Plaut was also evidently falling over himself to apologize for the cabal’s humiliating defeat when he listed the “air force that the Tigreans could not possibly respond to.” In an instant contradiction and blatant prejudice, he attempted to resurrect the cabal by mocking Abiy that “he thought he could crash the Tigreans” as if they were not. Furthermore, in a dubious narrative, he opted to omit the Afar militia which was an active part of that long list, when he only selectively mentioned the Amhara militia, which, indeed played a key role in supporting the Federal army. For that matter, the Oromia and the Somali militias also played an important role in supporting the government and the Federal army.
“The Tradition in Tigre is to Go into the Hills… and Fight”
In his second daring question the anchor continued: “Do you think the Tigreans will carry on pushing back; and if they try to, can they sustain that?”
“I think that is a very difficult question to answer,” coyly conceded the good analyst but promptly made up groundless premises. He equivocated: “The indications at the moment are that there is still fighting going on and how long that will continue for is impossible to tell though they did have more than 100 may be 150 thousand men under arms.” In a blatant incitement, he continued, “the tradition in Tigre is to go into the hills and fight from the hills not to try to hold the cities; if they do that, they have a long history of doing it and they there is no reason why they could not continue.”
Posing a question to himself the analyst continued: “The big question is what will Sudan do because all their supplies of essentials like fuel, food and ammunition will need to come in from Sudan. Can that be sustained? Will Sudan allow that to be sustained? That we do not know.”
Mr. Plaut undertook to confuse the global community by maintaining “that there is still fighting in the region” when he knows too well that this is a final mop up operation to subdue the last vestiges of the cabal. More so, in his audacious remarks yet, he incited the Tigre “to go into the hills and fight from the hills [and] not to try to hold the cities”. He then crowed that “they have a long history of doing it” and callously prompted that “there is no reason why they could not continue”. After spitting that poison, he then subtly hinted on the possibilities of the Sudan to help sustain the conflict.
The anchor went on: “So, clearly this may be never started out as a law enforcement operation; that was what it was labelled as; it sounds as if you’re painting a picture describing this descending into almost a civil war.” The analyst audaciously contradicted: “Well, no it is not a civil war; this is an international war”. He then rushed to validate that: “You already have the Eritreans involved; the United States has made it clear that they believe Eritrean forces are involved; Britain, sort off-the-record accepts that this is the case; so did the European Union. There is little indication that is not true; Eritrean forces are involved so you are now in, this is now [sic], a full-scale war on three fronts involving more than one country that is terribly dangerous for the Tigreans but also for Ethiopia because they also withdraw troops from Somalia that destabilize Somalia. They pulled people out of other areas which are tense like Benishangul which has now seen more than hundred people dead with ethnic violence. How much that can be laid out at the door of Abiy Ahmed? Well, I think quite a lot.”
The Hollow Dialogue
The good Horn analyst in his pronouncement conveniently forgot the US Secretary of State Mike Pompeo’s explicit denunciation of the TPLF cabal for the savage attack of the military and the firing of rockets into Asmara, in its futile attempt to internationalize the conflict. If there was any attempt to internationalize the conflict, it was unambiguously triggered by the cabal, which however has miserably failed, to the chagrin of Mr. Plaut and other shenanigans. The Ethiopian government never denied that its forces retreated into Eritrea when the army came under massive and coordinated attack. When the cabal forces overpowered the army forces and kicked them out to Eritrea, naked and barefooted, the Eritrean forces clothed and provisioned them. This was officially stated.
In shading crocodile tears, the analyst attempted to describe the conflict as “terribly dangerous for the Tigreans but also for Ethiopia because they also withdraw troops from Somalia that destabilize Somalia.” Mr Plaut, does not admit that the removal of the TPLF cabal-which he conflated with the Tigrayan people-from domineering Ethiopian political power is far, far from “terribly dangerous”; in fact, it was a blessing for the masses of tormented Ethiopians who have been yearning its removal for years, if not decades. What is even more bizarre is that the very analyst who appears to be overly caring for the “Tigreans” (to be read as TPLF cabal)-and pretentiously adding Ethiopians to the list-was hinting the continuity of violence “to fight on the hills”.
What is notably missing in this hollow interview is the utter lack of interest in the return of normalcy in Tigray. The restoration of transport and communication; resumption of provision of health, education and other services; supply of humanitarian provisions; surrendering of weapons by militias, in thousands; preparations for the return of the displaced; installation of provisional regional and zonal administrations were never mentioned. These critical developments were of interest neither to Aljazeera nor its subject.
In Conclusion: Way Forward
In reviewing the reporting of the conflict, many expressed dissatisfaction with Aljazeera and quite a number of its analysts, including Mr. Plaut, for their manifest bias, misleading information and twisted analysis intended to favour the TPLF cabal while undermining Ethiopia’s interest-and global standing. As a matter of fact, Aljazeera was not alone in this misdeed; major media houses including the BBC, Deutche Welle, and the New York Times have been implicated.
It is time that Ethiopia took a good hard look at this deplorable chapter and systematically respond by formulating a robust global media strategy-without further delay.
The Queen of Sheba may be reached at QueenOfSheba2020@outlook.com


