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Marta Negatu

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Name: Marta Negatu

Education: Diploma in IT and Accounting

Company name: Marta Mobile Center

Title: owner

Founded in: 2015

What it does: Sell different kinds of phones, tablets and laptops

HQ: Addis Ababa

Number of employees: 2

Startup Capital: 250,000 birr

Current capital:  One million birr

Reasons for starting the business: Financial freedom

Biggest perk of ownership: Fulfilling ambition

Biggest strength: Hard working

Biggest challenging: Technological awareness of the society and the unstable market

Plan: Expanding my business and having branches

First career: none

Most interested in meeting: Haile Gebresilase

Most admired person: Haile Gebresilase

Stress reducer: Praying

Favorite past time: Studying about new technologies

Favorite book: Bible

Favorite destination: Iceland

Favorite automobile: Tesla

Award winning documentaries for the 14th AIFF

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The 14th Addis International Film Festival (AIFF) was opened on December, 16, 2020 at Vamdas Entertainment. The festival will end today Sunday, December 20.

This year AIFF meticulously handpicked award winning documentaries on human right and other social and cultural issues affecting the world. 25 short and long contemporary documentaries such as AlphaGo, Social Dilemma, American Factory and others were screened at Hager Fiker Theatre and Hyatt Regency Hotel from December 17 to 19 for free.

The festival invited a guest from Belgium, MichielRoberrech to lead a workshop about a hybrid documentary at Hyatt Regency. Michael Roberrech is a film director, writer and photographer. He started as a writer by writing and directing his first movie Peer Gynt in 2018. He is currently working on a documentary and a fiction entitled the Million in Eritrea and a short film entitled Les Aveugles. Les Aveugles which is about blind people living in an island in Atlantic Ocean and they think they are surrounded by a big monster that doesn’t want them to leave the island. He will also be releasing a film entitled “The Floating Land” sometime this year.

The workshop was followed by screening a documentary entitled Close-Up. Close-Up is an hour and 38 minutes documentary about a poor man who is driven by his passion for film, he impersonates a famous film director and enters into a rich family and con them into giving him money. He was later discovered and put on a trial.

After the screening, Michiel talked about the difference between documentary and fiction. He said, “the difference between documentary and fiction is non-existent. Once the camera starts rolling people change the way they act and behave which makes it hard to capture what really happened authentically.”