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Hyatt’s African adventure

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Hyatt regency, a Chicago based hospitality management firm runs over 850 Hotels globally in 60 plus countries.
In Africa the hospitality industry employs many young people.
Joining the Ethiopia market early this year, the vice president of the region noted that Addis Ababa is the third largest conference city in the world.
Capital sat with Regional Vice President of Development Sub Saharan Africa, Tejas Shah who has been working for the last 17 years, to talk about the global Hospitality industry and Hyatt in Africa.

Capital: Why does Hyatt have a limited presence in Africa?
Tejas Shah: Oh! that has been our strategy from the development point of view. I would say actually because our development strategy focus on mainly gate way cities or hubs of the regions and then start looking at secondary cities market in respective countries across different geographies in India, China, or the Middle East of Africa. In Ethiopia as I said, this is the first hotel, but we will continue to look at opportunities in other cities well.

Capital: Hyatt opens its door in Addis early this year, what do you think of the market?
Tejas Shah: To be honest we are excited about the market here in Ethiopia. We have looked the opportunities for a few year and we are proud to open the first hotel here in Ethiopia. It is a great product for the city. It is all positive for us. The e-visa regulations contribute a lot in the success of our Hotel which also goes with the job drive we created .Here there are than 500 hotel professionals Ethiopian employees. It is a success for us.

Capital: Did you expect the market to expand?
Tejsa Shah: Absolutely, we believe with the tremendous potential of the market, the government takes a very good on initiative of increasing international better connectivity; there is a growth of middle class society.

Capital: What makes Hyatt unique in the hospitality industry?
Tejas Shah: We encourage innovative approach of localization; we need our customers to feel like home. We have done a lot of localization when you come to interior design, food and beverage menus etc. So we are very proud of our presence here in Ethiopia, we appreciate localization because we want our customers to feel a sense of place, here in Addis Ababa, we use locally produced materials like clay etc. above all creating linkage with the local manufactures and growers. Localization and creating linkage is one of our strategies to care for our communities in line with our growth strategy across the globe.

Capital: Do you have a plan to open your second hotel in Ethiopia?
Tejas Shah: We don’t have any plan but continue to look at other opportunities.

Capital: I know that Hyatt is working on reducing food waste here in Addis what is the reason behind the plan?
Tejas Shah: That is part of global environmental strategy as well; we have initiatives across different Segments in minimizing environmental wastages as a whole. That is why we set up a bottling plant to avoid the use of single use plastic bottles. So we have such initiatives in energy consumption, plastic wastage, and of course food wastage as Hyatt strategy to contribute for global clean environment initiatives.

Capital: You just came here for the African Hotel Investment Forum, how important is this for the hospitality industry?
Teejas Shah: It is a great platform to have a network with for investors old and new in developing projects, for us it opens a door to discuss with hotel developers, owners and franchisers to work together with all stakeholders from various parts of the world. we have been consistently participated the forum and it is grate for us to work pro actively in a very innovate approach in development and looking at new projects work in ,not follow a cookie butter approach to come up solution and grow together. And it is a platform to enable us to grow our presence anywhere in the world.

Capital: What is Hyatt’s plan to open up new hotels in Africa?
Tejas Shah: Currently we have eight Hotels that are operational in Africa, and Seven hotels are in pipeline, we continues to work more on that, but I said earlier, it all goes with our development strategies point of view which focus on gate way market in various countries, which followed by secondary cities. We always strive to expand our presence but in line with marketing strategy. Look, our business model is Management of Hotels in a way to work with owners and developers either local or international by signing Management contact.
For us expanding our presence in Africa means to offer the level of service for our customers. We seek growth in international tourist destination across as the number of tourist arrival in Africa expected to grow by 4.4 percent in the coming 15 years. There is a growth in infrastructure, there is a growing middle class society, there is favorable economic environment ,so it is a continent that we are optimistic about the potential growth in the respective African countries which we work to grow our Presence as well.

Capital: Where are new Hyatt hotels in the pipeline?
Tejas Shah: Yes as I told you seven Hyatt hotels are in pipe lines which are expected to be operational within three year. Nairobi- Kenya, Dakar-Senegal, Marrakesh-Morocco and Cairo- Egypt are among the new destinations where the Chicago-headquartered Hyatt’s signed to manage the hotels. So we are looking at various opportunities, I think the big driving force is that, eight out of ten of the fastest growing economy across the world is in Africa.

Capital: Let’s talk about the challenges and opportunities in hospitality.
Tejas Shah: I think there are challenges and opportunities; there are plenty of opportunities in various countries for hotel investment to grow, Hotel investment tends to be a long term investment the growth in spending in infrastructure, the growth of middle class, the growth of increasing tourist destinations, and works done in better connectivity like the single African Markets that African Union launches last year will lead to more regional connectivity which increase African travelers that is why I said plenty of opportunity. And of course there are challenges like instability in some part of the globe, But the opportunities are much more weight than the challenges.
Hotels or tourism generally creates tremendous job opportunities in Africa, as of the stastics I read recently, the tourism industry will lead to the generation of 3.8 million jobs across Africa. It is a significant number, direct and indirect employment generation which has positive impact in the countries economy.

Capital: What should African governments do to tap hospitality’s potential?
Tejas Shah: investing more on infrastructures in the tourist destination areas for better connectivity, relaxing the visa regulations, better political climate etc are vital. You know tourism in Africa is growing faster than the GDP of individual countries as well, Tourist in Africa projects to grow by 4.4 percent which is amazing.

Addis Ababa to host unique Jazz Festival today

Today Sunday, October 6, the Addis Jazz Festival will be held at the Embassy of Sweden, Addis Ababa. Showcasing some of the most acclaimed and emerging talents, the festival brings together both Ethiopian and international artists.
The festival is unique in its kind as a platform for culture exchange, high quality entertainment, and professional artistic expression. World famous pioneers such as Mulatu Astatke has made sure to put both the genre of Ethio-Jazz and Ethiopia as a country and culture hub on the global map through a unique fusion of Ethiopian traditional music and jazz. Even though the origins of Mulatu Astatke’s Ethio-Jazz dates back to the 1960s, its appearance and wider popularization in the capital of Addis is a fairly new development.
Addis Jazz Festival 2019 presents a legendary line-up comprised of artists Hailu Mergia, Samuel Yirga, Alemayehu Eshete, Kibrom Birhane, and Kaÿn Lab. Worth some special attention, the performance of Hailu Mergia will mark his comeback on the Ethiopian stage after decades of absence. The festival is also accompanied by various entertainment activities including DJ performance and a selection of foods and drinks. Addis Jazz Festival is brought to you by Selam Sounds, an event management and production company working in collaboration with the Embassy of Sweden and Selam Ethiopia.

Cartooning for Peace and Democracy in Ethiopia

In partnership with the UNESCO International Institute for Capacity Building in Africa (IICBA/UNESCO), the Ethio-French Alliance of Addis Ababa (AEF), the French Embassy in Ethiopia and representative to the African Union, the Ethiopian Ministry of Education and the press cartoonists, Cartooning for Peace launches its programme, supported by the European Union, in Ethiopia.
After participating in the World Press Freedom Day in Addis Ababa on May 3, Cartooning for Peace is working with the project partners to develop educational tools for Media and Information Literacy through press cartoons. On 7 and 8 October 2019, the partners will co-organize a training for some 30 teachers and 7 press cartoonists at the AEF.
Once trained, teachers will work to raise awareness among their students before welcoming press cartoonists in their classrooms for workshops between October and December 2019.
Cartooning for Peace is an international network of committed press cartoonists, united by common values such as the defence of fundamental freedoms, the pluralism of cultures and opinions and democracy.
The organisation was founded at the initiative of Kofi Annan, Nobel Peace Prize and former United Nations Secretary-General and Plantu, cartoonist at the French newspaper Le Monde, in answer to the violent reactions that followed the publication of cartoons in the Danish newspaper, the Jyllands-Posten in 2005. It started as a meeting of 12 world cartoonists for a symposium titled “Unlearning intolerance” and represents today a network of 203 cartoonists from 67 countries.

PRIVATISATION TREAD CAREFULLY

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By Getachew Beshahwred BA (Dist.), MBA, BFP. FCA, Cert CII, PMP

The Ethiopian government just announced that it has appointed KPMG as its transactional advisor in its privatisation of the state-owned telecom operator Ethiopian telecom. Such an announcement was expected, and no one would be surprised by the appointment of KPMG. KPMG was involved in the many privatisations of the 90’s and 80’s in the United Kingdom and it has been operating in Ethiopia for some time now. Is it the right choice? What was the process in selecting KPMG? Would or could there be a conflict of Interest for KPMG, since no doubt it could also represent or could have represented the entities that could be interested in purchasing an interest in Ethiopian Telecom? What precautions have been taken to deal with this possible conflict of interest? These are legitimate issues which the government should be able to explain.
However, the big surprise is the timing of the announcement. There was a hope that the government would take its time to consult and to allow all publicly held companies including Ethiopian Telecom, time to reorganise, restructure and become more efficient as a preparation for possible privatisation. This process would make the company more competitive, when the market opens, and it would also maximise its sales (privatisation) value. Unlike Ethiopian Airlines, there may be a case for part-privatising Ethiopian Telecom, but the timing may not be ideal. The valuation of the company should be done or at least reviewed at the end of the reorganisation/efficiency program.
Many foreign investors would be deterred or would have second thoughts about investing in Ethiopia under the current political climate. The political risk is high. Many good investors would prefer to wait and see the outcome of the forthcoming general election. If not, the government could end up dealing with the wrong kind of investors or gamblers and speculators who are prepared to take huge risks for a short-term huge profit.
The government should not be pushed into selling prized assets due to either budgetary pressures, or pressure coming from third parties outside the Country. The first is a short-term problem and the later would have its own ‘institutional Bias’. The government should do what is in the long-term interest of the country.
The second point is in the selection of a foreign advisor. Has the government at least considered the possibility of KPMG or any other advisor working with local consultants/firms? Local consultants may not be big or experienced enough to take on this kind of projects, however, they would bring a different important perspective to the process. The government should consider this point in the appointment of its second transactional advisor and other advisors.
The appointment of a Transactional advisor is one of the first steps in privatisation which is a long and complex process. The government should use this time to consult widely and consider all options.
The government has indicated its intention to privatise other publicly held companies. I suggest that the government follows the follows steps in its privatisation program.
Allow necessary freedom and independence to all publicly held companies so that they can restructure and become more efficient and more competitive. There is no direct relationship between ownership and efficiency, and publicly held companies can be as efficient as, or more efficient than their private competitors. British Airways between 1981 and 1987 (before it was privatised) and Ethiopian Airlines are good examples.
Eliminate politician’s involvement in commercial decisions, if necessary, by legislation.
Appoint able and experienced leaders (Chairpersons, Chief Executives, and Board members), require them to come up with a turnaround plan, and leave them to it.
Remunerate the leaders of the publicly held companies in the same way as their counterparts in the private sector. This is a big issue in the UK. Any reasonably high pay to senior executives of publicly held organisations, like the BBC, the NHS, Local Government or the Civil Service attracts huge indignation especially from the right-wing press. On the other hand, tens of millions of pounds paid to executives in the private sector, either as salary, bonus or dividends is barely mentioned except by some on the left of British politics and the unions. This has led to a brain drain from the public sector to the private sector.
Develop the necessary regulatory framework and build essential institutions: strong and independent financial reporting and auditing framework, strong and adequately staffed financial institutions, training institutions which should produce the necessary expertise and leadership, an up to date company law/ legal structure, employment laws protecting workers rights, an independent judiciary and a stock exchange. Allow enough time to do it properly
At the end of the above process which could take 3-5 years, decide on each company: The decision could be one of the following:
keep in public hands
Keep in public hands but open the market for the private sector
Part-privatisation
Whole privatisation
Public Private partnership, or
a combination of any of the above.
The government should also consider holding a Golden Share.

Getachew is the Managing Director of GB & Co limited, London and can be contacted at getachew@gbandco.co