A new CD which features 30 hours of the audio book “Ye-Eritrea Guday” will be inaugurated next week. Produced by Tewedaj Media and Communication which is known for making the Legends Biography, this will be their first narration.
The book which is written by Ambassador Zewde Retta focuses on the history of Eritrea from 1941 to 1963.
The author died at 81 in London, and was known for his other piece about the life of Emperor Haileselase. Also, he served as Deputy Information Minister, Chief Director of the Ethiopian News Agency (ENA) and President of the Pan African News Agency. He was also worked as a diplomat in France, Italy, and Tunisia.
The book is narrated by the prominent journalist and artist Teferi Alemu, who was known for his early morning narration show on Ethiopian Radio. The soundtrack was composed by the popular young artist Mentesenot Demessie.
The audio book will be launched in the presence of the author’s family and other respected guests. The CD will be available both on the local and international market.
Tewdaj Media produced the biography of Aklilu Habtewold, Professor Richard Pankhurst, Fidel Castro, and others.
New audio book to hit the market
The affairs that require attention
About a year ago, the study conducted by Ethiopian community health institute in collaboration with food, medicine and healthcare administration and a control authority on Ethiopian tobacco shows that our country should strictly work on tobacco control.
As the result of the study show, in our country, 8.1 men and 1.8 womena total of 5% or 3.2 million citizens use tobacco from this. Out of this , 6.2% men, 1.2% women and a total of 3.7% or 2.5 million citizens smoke cigarettes .
Though the condition in Ethiopia looks like less when compared with other countries, in view of movements made by big cigarette producing companies in the world and the current condition, our country shall be one of the countries that may lose several citizens due to smoking in near future unless the required work is done strictly.
Currently, it is necessaryto enact strict laws and implement the same in order to save several citizens of developing country from death caused by smoking. Some people say that this condition doesn’t createsuitable condition for rich tobacco producing companies.The companies take the alternative of expanding their production to areas such as Africa. Even though there is no tangible evidence, such companies can achieve their objective as they can Knock the door they want via their financial power.
Hence, in order to expand their business using financial power, they become obstacle against the enactment of laws of the countries or against their implementation. Indeed, as the conditions threatening, all people should take apart. It becomes changing of honorable life of human being with money.
Recently, the company named Japan tobacco international has purchased national tobacco enterprise, which is 71 share of the government amounting about 1 billion and the same has been broadcast via mass media. 33% share of this company is that of Japanese government. It is better for the Japanese government which we like and honor personally to engage in other investment alternatives as Ethiopiahas vast investment alternatives. It is not doubt that the company shall get the paid money refunded and engage to earn better asset. As this is the objective of the business, no question can be raise. Earning asset is the must. This is because, the national tobacco enterprise, cannot refund the paid money. It is possible to increase production in the process of expansion. It needs vast market for the product. The dangerous thing is that if more than 100 million peopleare considered for the market for other development and growth.
The main objective of this writing is not to analyze the effect of tobacco but to put some points regarding the problem. Cigarette not only affect the health of the smoker but also it causes death.
When the health of a person is affected, he/she shall be exposed to medical expense in addition to the fact that the medicines used for treating the person are purchase via foreign currency or they are manufactured in abroad. In addition to this, the indicated study shows 2.5 million people smoke cigarette daily in Ethiopia. The study shows if person smokes5 cigarettes per day in average, 11 million cigarettes shall be smoked per day. This is not simple in view of cost when changed to money.
In general, even a person should not die in the manner we can control such death and as the life of human being cannot be exchanged in terms of money, all people should hold responsibility to control health complication and death.
Legislative (parliament)
The expansion of tobacco companies in to Africa by this time is not proper to me in view of moral. If investing it to get asset, Africa is a continent with several alternatives. Otherwiseit is not needed to open door to produce products killing life.
In view of this asparliament has big responsibility, strong law should be enacted which shall be similar to the laws of the developed country to save their citizens.
The study indicated on the introduction above shows that the number of smokers can be reduced up on increasing tax against cigarette. The increment of tax amount increases the sales price. In current condition, As it is not possible to purchase cigarette in cents our country, the smokers shall take the alternative of stopping tobacco
Legal executives and Judiciary
It is told that most of the time, after the enactment of laws used for a people, there is a problem on legal Executives and Judiciary. It is believed that the most of the reach companies can be the hands of any person via financial power. Instead there is rumor that wealth companies forcing any one towards achieving their interest through financial power. In view of this they should full fill their duty in executing and applying the law with understanding and determination. Here in my opinion the Tigray regional states effort in executing and applying the pervious law, which in my opinion is weak, has been exemplary to the world and enable them to win a prize. It is exemplary act in caring for citizen’s health. Hence, other regional states should save the lives of their citizens in adopting the experience of their citizens in adopting the experience of Tigray region in preventing the harm of Cigarette.
Religion fathers
Though we have accepted smoking as manner abhor by the society and religious fathers. The reason why smoking is not a common place in Ethiopia is since we have good values and teaching of religious fathers, culture and values and loose our religion we become vulnerable to smoking addiction. Since our current religious leaders are obedient and fearing God they are expected to teach the harm of smoking.
With a slogan that a single individual should not lose its life, and I hope they have similar stand.
Smokers
Smokers who become addicted to peer influence or other, you should pray according to your faith in order to be free from addiction. Howe ever it is possible to be force from addiction with much effort. Taking the professional assistance is an alternative.
Smoker brothers and sisters I hope you understand the harmfulness of smoking on spouses in addition with harming to your own health you should be grateful to your spouses since they are living with you coping up the hazard.
The media
The role of the media in teaching, creating awareness and providing information is very high. Their opportunity in obtaining the information is better than others.
In view of this the public and private media should full fill their duty in teaching and awaring the harmfulness of smoking in their programs. I believe allocating some time from your program to allocating some time from your program to this agenda is fulfilling national obligation.
Non – smoking citizens
Smoking is not illegal act. Howe ever.to make vulnerable non- smoking citizens is illegal. In view of this we should prevent smokers when smoking out of the reserve smoking area.
Environment preservation Authority
The recent measure of the Addis Ababa environmental preservation Authority on those factories which pollute health including National tobacco Enterprise
Should be acclaimed I do not doubt that the measure taken on those factories which have been polluting the society is part of the change going on in the nation.Those factories which have been after a while. What should be noticed is that taking strong measure up to closing on those who do not taken measure with the time limit is ameasure with no alternative otherwise.
Summary
It is plain that our country has a lot of alternatives which are not yet tapped. Most of us agree that even if investment is vital for growth no one should die or get ill in the name of investment.
There are things which require time , finance and labor in order to adjust . Preventing death or illness caused by smoking is easy. It only requires dedication.
The dedication of the parliament, the police and the court including the first duty is that of the parliament .The parliament is expected to approve amending the proposed revised tobacco regulation in line with the standard law. The others are expected to fulfill their responsibility here after.
Thomas Bayu
Name: Thomas Bayu
Education: BSC in Electrical Engineering
Company name: Miseso Software
Title: Co-founder and General Manager
Founded in: 2018
What it does: Develops Software and Mobile applications
HQ: Sheger Building around Urael
Number of employees: 12
Startup Capital: 20,000 birr
Current capital: Growing
Reason for starting the business: To contribute to our country
Biggest perk of ownership: Unlimited potential
Biggest strength: Not giving up, sticking to our plan
Biggest challenge: Financing
Plan: Being best in our industry
First career: Sales Engineer
Most interested in meeting: PM Abiy Ahmed (PhD)
Most admired person: My father
Stress reducer: Friendships
Favorite past-time: Being with my friends
Favorite book: Yelewt Guzo
Favorite destination: Harar
Favorite automobile: Range Rover
You reap what you sow
How do we expect workers to be productive if they don’t have a job description, if they don’t have targets to work towards, if their performance is not assessed? In other words, if they don’t know what is expected of them? And how does management supervise workers without setting targets, without knowing how they spend their time? And how productive can we expect workers to be if their wages are too low or if the workplace is not safe and healthy? Not very much I suspect. So, there is work to be done, trying to put a balanced supervisory management system in place. Otherwise, don’t really expect much from your workers. Instead expect them to look for other job opportunities elsewhere.
Let us look into how we can motivate workers to perform better and thus to increase their productivity. Point of departure here is the realisation that a business will be no better than the people who work in it. Without capable and motivated employees, we don’t get anywhere. Sometimes I walk into offices and I see employees doing all sorts of things, except their job. They are chatting on the phone with friends, knitting in the corridors, reading the papers and that is not what we want. I know of a company, which produces finished items for export. In fact, it produces on contract for a foreign client and the contract stipulates the number of items to be produced per month with a less tan 5% rejection rate. Quantity and quality of the production have thus been agreed upon. Meeting the numbers has not been a problem but the quality is. The rejection rate has reached 7% over the past few months, resulting in items being returned. This in turn worries the company’s management. After all, the workers should be able to produce better quality. They have the experience. What seems to be the matter? Talking to the workers, they agreed they could do a better job and admitted that they spent production time talking while they should be concentrating 100% on their job. There seems to be a motivation problem. As it turns out, the workers are promised a bonus if the rejection rate is less than 5%. The problem is that the workers never received a bonus, while they expected it. They didn’t believe that the rejection rate was in fact 7%. Management told them so but never substantiated this with evidence from the client. The workers had developed the idea that management didn’t want to pay the bonus and simply made up the 7% rejection rate. As a result, they developed a negative attitude towards the targets that were set for them.
For workers to be motivated they must be positive about the following three things:
They must believe that they can do what they are asked to do, that they are capable.
They must believe that they will be rewarded for what they are asked to do.
They must value the reward they receive; wages must be fair.
In the example above, the workers are indeed capable, and they are satisfied with the wages they are supposed to get for their work. The problem is with the second point. They suspected that their bonuses were being withheld. They didn’t trust management anymore. As it turned out, management rightfully withheld the bonuses but never provided the information to substantiate this. Lack of information and dialogue between management and workers resulted in poor motivation. Sharing information and discussing the work to be done will help boost motivation instead. Ask yourself: What experiences might my workers have been exposed to that would make them not to trust management and believe that they will not be rewarded for what they believe they have earned?
A few words about the capability of workers: Small companies usually do not pay much attention to training of their workers. This often reflects in low quality of the goods and services, reducing demand and limiting the price that can be charged for them. Poor training results in poor quality. Remember that learning on the job alone results in learning the bad habits as well, which is not what we want. You reap what you sow. I know that training workers produces results only in the longer term, but it may be well worth its while. When management takes a more positive attitude towards training and deliberate steps are taken to provide workers with new skills, the business may grow. Increased competition may be a reason to take training more seriously.
In conclusion, to increase production we must bear the following in mind:
Labour productivity is key.
Supervision, motivation and training are factors in control of management that can increase productivity.
Successful businesses get most out of their employees by putting a balanced structural and considerate supervisory management system in place.
Motivation of workers is associated with their ability to do something, the reward for doing it and valuing the reward being offered.
Training employees will reflect in better quality of goods and services.
Ton Haverkort
