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Fortifying Futures

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In an era where malnutrition remains a pressing global issue, innovative solutions are crucial for improving public health, particularly in vulnerable populations. In Ethiopia, the Millers for Nutrition Initiative is making significant strides in this regard by enhancing the nutritional quality of staple foods. At the forefront of this initiative is Edward Richard Ahonobadha, the Senior Communications Specialist for East Africa at Technoserve. With a rich background in communications, stakeholder engagement, and program management, Edward has dedicated his career to driving impactful initiatives across Sub-Saharan Africa.

The Millers for Nutrition Initiative aims to support local millers in fortifying staple foods such as wheat flour and edible oils with essential micronutrients. This effort aligns with Ethiopia’s National Food Fortification Program, which has already demonstrated success in addressing deficiencies through previous initiatives like salt iodization. By collaborating with local millers, the initiative seeks to ensure that fortified foods become widely available and affordable, reaching millions of households across the country.

In this interview, Edward shares valuable insights into the goals and methodologies of the Millers for Nutrition Initiative, highlighting the importance of food fortification in combating malnutrition. He discusses the initiative’s collaborative approach with government agencies, NGOs, and international partners, and elaborates on the anticipated impact on the nutritional status of the Ethiopian population, especially among children and pregnant women. Join us as we explore how this initiative is paving the way for a healthier future in Ethiopia, one fortified grain at a time. Excerpts;

Capital: Could you start by explaining the primary goals of the Millers for Nutrition Initiative in Ethiopia?

Edward Richard Ahonobadha: The Millers for Nutrition Initiative is fundamentally about improving the nutritional health of Ethiopians by supporting local millers to fortify staple foods like wheat flour and edible oil. This initiative is closely aligned with Ethiopia’s National Food Fortification Program, which has already demonstrated the power of fortification with the successful salt iodization program. Our goal is to replicate that success and ensure that fortified foods become a standard, reaching millions of households across the country. We aim to create a sustainable market for these nutrient-rich staples.

Capital: How exactly will the initiative work with local millers to achieve these goals?

Edward: Our approach is multifaceted. We connect millers with a network of industry experts, suppliers, and social enterprises, providing access to top-tier technical assistance and specialized training. This isn’t just about adding micronutrients; it’s about improving the overall efficiency and competitiveness of their businesses. We offer training on best practices in food processing, quality control, and business management. Additionally, we recognize and celebrate the achievements of champion millers through national and international events and media, which serves as both an incentive and a platform to share best practices.

Capital: What specific micronutrients are being added to these staple foods, and why were they chosen?

Edward:  We’re focusing on essential micronutrients that are critical for public health, particularly for vulnerable groups. In wheat and maize flour, we’re fortifying with iron, zinc, folic acid, and B vitamins. In edible oil, we’re adding vitamins A and D. These nutrients were selected based on evidence of widespread deficiencies and their proven impact on health. For example, iron deficiency is a major cause of anemia, especially in women and children, while vitamin A is crucial for vision and immune function.

Capital: Ensuring quality and consistency is crucial in fortification. How will the initiative achieve this?

Edward: We provide member millers with comprehensive support through digital tools and training programs to meet both national and international fortification standards. We have a robust monitoring and verification system in place, which includes routine testing to ensure adherence to these standards. We also work closely with the Ethiopian government to establish and strengthen certification processes and ensure the proper calibration of fortification machinery. This collaborative approach ensures that the fortified foods are safe, effective, and consistently meet the required nutrient levels.

Capital: How do you anticipate this initiative will impact the nutritional status of the Ethiopian population, especially vulnerable groups?

Edward: Micronutrient deficiencies affect over 3 billion people globally, with significant economic and social consequences. Malnutrition stunts economic growth, strains healthcare systems, and reduces productivity. Food fortification is a highly effective and cost-efficient way to address these deficiencies. By making fortified staple foods widely available, we can significantly improve the nutritional status of the population. This is especially important for children and pregnant women, who are particularly vulnerable to the effects of micronutrient deficiencies. Over time, we expect to see substantial improvements in public health, leading to a healthier and more productive population.

Capital: What are the long-term sustainability plans for the initiative, including ensuring the continued participation of millers and the availability of fortification technologies?

Edward: Sustainability is at the core of our strategy. We focus on three main components: capacity-building, policy alignment, and technology accessibility. Capacity-building involves continuous training and incentive programs to ensure millers are equipped with the necessary skills and knowledge. We also recognize and celebrate their efforts to maintain motivation. Policy alignment means working closely with the Ethiopian government to align with existing fortification mandates and ensure compliance. Technology accessibility is crucial for long-term success. We are working to make fortification equipment more affordable and accessible, ensuring widespread adoption and scalability.

Capital: Consumer awareness and acceptance are critical for the success of any food fortification program. How will the initiative address these challenges?

Edward: You’re absolutely right. Consumer awareness and acceptance are vital. We are implementing a comprehensive communication campaign that includes educational workshops, media outreach, and partnerships with local influencers. We aim to demystify fortification and highlight its benefits, making it clear that fortified foods are safe and essential for good health. We also publicly recognize and promote millers who meet fortification standards, building trust and credibility. Ultimately, the best way to ensure acceptance is to make nutritious staple foods readily available and affordable to consumers.

Capital: Could you elaborate on the government agencies, NGOs, and private sector organizations involved in the initiative?

Edward: We have a strong coalition of partners across multiple sectors. Key government agencies include the Ministry of Industry and the Food and Beverage Industry Research and Development Center. We are also working closely with the Global Alliance for Improved Nutrition (GAIN). TechnoServe is the program coordinator, bringing decades of experience in development work. We are also fortunate to have funding support from the Bill & Melinda Gates Foundation, as well as strategic fortification partners like BASF, BioAnalyt, Bühler, dsm-firmenich, Mühlenchemie, and SternVitamin. These partnerships are essential for our success.

Capital: How will the initiative collaborate with other nutrition programs and initiatives in Ethiopia?

Edward: Collaboration is key to maximizing impact. We work closely with the National Food Fortification Program and align with broader initiatives like the Scaling Up Nutrition (SUN) movement. This coordinated approach allows us to leverage existing resources and expertise, ensuring a unified effort to tackle micronutrient deficiencies and malnutrition. By integrating with the National Food Fortification Program, we ensure that our members meet established standards and that fortified foods reach the most vulnerable populations.

Capital: Finally, what role will international organizations and donors play in supporting the initiative?

Edward: International organizations and donors are crucial for providing technical expertise, training, and guidance. The Gates Foundation, in particular, has been instrumental in providing funding and strategic support. TechnoServe, with its extensive experience in development, oversees program implementation. Our global partners contribute valuable knowledge and resources, helping us to achieve our goals and ensure the long-term sustainability of the initiative.

Africa’s Economic Transformation: The promise of the African Continental Free Trade Area

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The Economic Commission for Africa (ECA) has released its 2025 report, highlighting the transformative potential of the African Continental Free Trade Area (AfCFTA) in driving economic growth and reducing poverty across the continent. As Africa grapples with global economic uncertainties, the AfCFTA is poised to reposition the continent as a key player in the global trade arena.

The report emphasizes that while Africa’s growth has rebounded since the COVID-19 pandemic, it remains below pre-pandemic levels and insufficient to meet the Sustainable Development Goals (SDGs). High inflation, fiscal deficits, and rising debt vulnerabilities continue to challenge economic stability. However, the AfCFTA presents a unique opportunity for member states to boost intra-African trade by an estimated 45% by 2045, fostering regional integration and economic diversification.

“Implementing the AfCFTA is not just about enhancing trade; it’s a pathway to structural transformation,” said ECA Executive Secretary Claver Gatete. “The agreement can help Africa transition from a supplier of raw materials to a producer of high-value goods and services.”

Key sectors such as agrifood, pharmaceuticals, and renewable energy are identified as having significant potential for development through regional value chains (RVCs). The report suggests that increased trade in these areas could create jobs, enhance food security, and promote sustainable industrialization.

However, the report also underscores the need for member states to address non-tariff barriers (NTBs) and invest in infrastructure to fully realize the benefits of the AfCFTA. An estimated investment of $120.8 billion in transport equipment by 2030 is required to meet the growing demand for trade logistics.

The ECA calls for comprehensive reforms at the national level to align domestic policies with AfCFTA commitments. This includes enhancing the capacity of institutions, engaging the private sector, and prioritizing investments in both physical and digital infrastructure.

Moreover, the report highlights the importance of inclusive growth, urging governments to support women and youth entrepreneurs who play a crucial role in intra-African trade. “Empowering marginalized groups will ensure that the benefits of the AfCFTA are equitably distributed,” Gatete added.

As Africa stands at this critical juncture, the successful implementation of the AfCFTA could not only bolster economic growth but also provide a robust framework for addressing broader developmental challenges such as food insecurity, health, and climate resilience.

The ECA’s report serves as a clarion call for African nations to seize this moment of opportunity, reinforcing their commitment to regional integration and sustainable development.

EIH terminates Battery-Swap Partnership with Dodai Group

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Ethiopian Investment Holdings (EIH), the state-owned sovereign wealth fund overseeing 40 enterprises, has ended its partnership with Japan’s Dodai Group Inc. to deploy battery-swapping stations for electric motorcycles. The decision, announced on March 22, 2025, marks a strategic pivot toward a broader venture capital (VC) fund to support Ethiopia’s sustainable transport sector.

The terminated Memorandum of Understanding (MoU), signed on October 21, 2024, aimed to establish 100 battery-swapping stations in Addis Ababa within a year and expand to 300 stations nationwide over three years. The initiative sought to promote clean energy transport and reduce reliance on fossil fuels.

EIH cited the need for a dedicated VC fund to manage such investments, emphasizing better risk mitigation, targeted returns, and operational support for startups. “Pursuing the battery-swapping initiative directly through EIH is not feasible at this stage,” the organization stated. The fund, currently under development, will prioritize structured investments in early-stage ventures rather than single partnerships.

Dodai Group, meanwhile, attributed the termination to a shift toward “alternative strategic opportunities” in global markets. The company plans to leverage its technology and resources in evolving sustainable mobility ecosystems.

The partnership’s collapse follows EIH’s broader reforms to modernize state-owned enterprises (SOEs) and align with global competitiveness. At least five SOEs under EIH are slated to list shares on Ethiopia’s nascent securities exchange.

While the battery-swapping project will not proceed, EIH acknowledged Dodai’s contributions to sustainable transport innovation. Dodai founder and CEO Yuma Sasaki told Capital that the termination was mutual but declined to elaborate further.

Analysts note that the decision reflects Ethiopia’s cautious approach to foreign-led infrastructure projects. Critics argue that reliance on imported batteries and foreign investors could undermine local sustainability goals. Others view the VC fund as a pragmatic step to diversify investments and attract multiple players.

Tamesol secures rights to host Ethiopian New Year’s expo with 92.8 million birr bid

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Tamesol Communication has once again secured the rights to host the Ethiopian New Year’s Eve Expo, solidifying its role as the event organizer for the second consecutive year.

The high-profile gathering will be held at the Addis Ababa Exhibition Center, located in the capital’s vibrant core, following a competitive tender process managed by the Exhibition Center and Market Development Enterprise.

Out of seven contenders who acquired bidding documents, only four entities submitted formal proposals by the March 25 deadline.

Tamesol led the competition with a winning bid of 92.8 million birr, surpassing its closest competitor by a significant 6.9 million birr.

This achievement enhances the company’s reputation, building on its successful execution of the 2017 Ethiopian New Year’s Eve Expo, its first event, which was carried out under a commitment of 62 million birr.

At the same time, Tamesol is also managing the ongoing Easter Expo, which began yesterday after the firm secured hosting rights through a 60 million birr investment.

Established industry leader Century Promotion was the runner-up with an 85.8 million birr proposal, while Polar Plus and Commercial Nominees submitted bids of 82 million and 73.5 million birr, respectively.

Notably, Tamesol’s successful bid represents a remarkable 50% increase compared to its winning offer from the previous year. This milestone marks the company’s third significant project since entering the sector just months ago, although Tamesol has extensive experience in media and event management.

In an interview with Capital, Tamesol’s founder Solomon Kebere shared ambitious plans to transform both the Easter and New Year festivities with innovative programming aimed at engaging attendees and participants.

“We have reimagined the New Year’s Eve celebration as a dynamic expo, blending vibrant marketplaces, live entertainment, and cutting-edge exhibitions,” he explained. “Our vision is to turn this occasion into a premier retail destination for shoppers.”

Solomon also revealed that Tamesol is forming strategic partnerships with suppliers to ensure access to essential commodities, particularly back-to-school items, at affordable prices during the New Year’s Expo.

“As families prepare for the academic year following summer break and anticipate upcoming holidays, we are collaborating with key companies to offer stationery and household goods at exceptionally competitive prices,” he stated.

Ethiopia celebrates its New Year annually on September 11.