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Survival of the digitized The state of the digital economy in Ethiopia and the way forward

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By Etsubdink Sileshi
As far as the digitization of societal life is concerned, the corona pandemic will be remembered as a watershed moment. Even-though we are still living under its shadow our experience to date has made it clear that- digitization is indispensable to many aspects of our societal life both at normal times and when we face problems of this proportion. From keeping economies relatively robust, to helping societies stay more resilient (the communal aspect), and to effectively fighting the pandemic through efficient communication, contacting and tracing. Especially, markets are becoming more and more dependent on the internet. The digital economy is getting bigger and bigger on every passing day. Digital economy, here, refers to the use of ICT by consumers, businesses and by the public so as to improve the life of a society.
The digital economy, enables the conduction of trade in goods and services on the internet. This requires physical and software infrastructure. .Since the advent of the internet, there has been a huge shift from the conventional economy-cash based-physical transaction, to e-commence and e-business -using digital payment .This has improved societal well-being by increasing productivity, widening employment opportunity ,boosting business efficiency and competitiveness. And at this particular time, when, lives and livelihoods are impacted by corona pandemic, where home is the new office and physical contact is less appealing, improved digitization paramount importance. In an extraordinary time, where we are required to stay distant from each other, only digitization makes us present while absent.
It is said that “data is the new oil”. If so, digitization is the drilling, refining and consumption of that data. From labor market, to tele- medicine, to online schooling, nearly every aspect of our life has gone online. In the traditional economy, we have had “oil” and “non-oil” economies. Now, digitization is becoming a new sorting element to classify economies. The divergence between the new “digitized” and “non-digitized” economies is emerging in front of our eyes .As of May, according to UNESCO, about 1.5 billion pupils in 165 countries (87% of the global student body) are affected by the pandemic. We don’t have a clear number on how many of these children are using digital technology to continue studying from home. However, we can reasonably guess that children in poor countries where the internet infrastructure is low, and parents too poor to afford for smart phones or computers to be dispassionately affected. Even, parents with access to internet cannot afford as many computers as the number of their children. This gap in human capital among the poor and rich families (countries) will haunt them throughout their lifetimes via low productivity (wage), delayed experience(less wealth) as individuals, and forgone labor hours, un accumulated human capital, and prolonged disruption the entire economy at macro-level. Better internet access and quality digital products means -well digitized societies are surviving while those wandering in the traditional physical market, cash -money, office working, chalk-board based schools are lagging behind. As for digitization, the benefits to the rich and the losses to the poor will continue to compound unless the later devise their way to jump on to the train of digital economy.
When it comes to digitization in Ethiopia, it is at a low level but with a fertile environment if harnessed well (Only a handful of businesses in the transportation, financial, and entertainment sector are based on the internet). Young and literate population is key for internet economy which Ethiopia is rich with. This creates high appetite for technology, innovation, and vibrant internet economy. However, the current state of this sector is disappointing. For instance, only graduate level studies went online smoothly following the Corona lock down. The undergraduate, and every other class below that is on a pause (at least partially). National exams are yet to be conducted. Of course, there are efforts to reach out undergraduate students by availing relevant online materials for free. But, given the acute shortage of electricity in most rural areas (The GERD on Abbay will come to the rescue of the coming generations), students’ ability to have smart phones or PCs, the effort is less likely to materialize.
Despite all this, three recent developments in Ethiopia are worth examining as they appear to play key roles in digitizing the Ethiopian economy. One such important development is the initiative to expand the telecom service with private-actors’ involvement. Months have passed since we started hearing about the expression of interest by private(foreign) Telecom service providers .Given Ethiopia’s rising population with high demand for goods and services in one hand and the crawling telecom sector on the other (in a recent report, Ethiopia ranks 170th out of 176 in ICT development index) on the other hand, it is fair to say the state of ICT needs to be transformed. Improved accessibility, higher service quality and efficiency in the ICT sector are needed badly. As the world’s economies are busy migrating the old structure in to the internet world, Ethiopia must align and realign itself with digital currents of our time- for we are living in a watershed era as far as digitization is concerned(My opinion, here, should not be taken as a call to privatize Ethio-telecom. That is not my intention, at least for now. What I am trying to emphasis is that we need more than one telecom service providers. That way the consumer gets a choice, and competition and efficiency follow naturally.).
The second important development is the National Bank of Ethiopia’s new regulation to limit cash withdrawal from banks. When this news came out I was wondering the appropriateness of limiting cash flow in an already pandemic hit economy. You know, people are less mobile, means, transactions go down. A closer examination shows that it doesn’t affect transactions for the low income households/businesses (200,000 ETB per day is big money). And for medium and big businesses they are already in to the business of non-cash economy-They use CPOs, Checks and other non-cash banking services. Hence, NBE’s action is more likely to enhance the amount of money circulating through the banking system. And by denying large amount of cash withdrawal it ensures no cash is buried under mattress-the whole cash in the economy will flow in the formal channel. This reduces liquidity problems by banks. A related benefit is that people will switch to cashless transaction which is likely to reduce the transmission of diseases including corona. Forced digital transaction, adequate liquidity in the banking system, less theft and corruption are immediate benefits of such measures by NBE (with appropriate cyber security)
The third and my last point on why the Ethiopian economy is ready to embark on digital journey is the new proclamation approved by the parliament to introduce e-payment. This is a good news! By establishing the digital frame work, defining the rules of the game, this newly introduced e-transaction bill will serve as an appetizer for large scale leap to transform businesses, commerce, and public services in to the new economy. The future is in the internet. Any business that hesitates to immerse itself in to this new vibrant world, will be left to the vagaries of the past physical world. In a time when data are the central ingredient in production of goods and services, and when the data is stored and manipulated on the internet, survival of the digitized and destruction of old business models is natural course of a socioeconomic evolution.

The author has an MA in Economics. You can contact him via: etsubdink08@gmail.com

Unlimited Habesha Music with Trace Muzika on habeshaview

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Trace Muzika: #1 Music Channel Dedicated to Ethiopian Urban Music
Online streaming service habeshaview is to offer unlimited access to Trace Muzika, a channel dedicated to non-stop video clips of the biggest hits in Ethiopia and worldwide.
TRACE Muzika is available from August 1 on the habeshaview-app. The habeshaview app offers content from several diaspora communities, highlighting their cultural heritage, history, traditions, socio-economic developments, business environments, tourism, and current affairs. It is available on mobile, laptop, tablet and smart tv.
TRACE Muzika is the only channel exclusively dedicated to the latest music videos from Ethiopia. It airs the most popular music genres, focusing on the latest in Ethio Rap, Ethiopian Reggae, and Afrobeats. It covers music from many Ethiopian regions such as Amhara, Oromo, Tigray, Gurage, Wolayta and many artists – including Lij Michael, Betty G, Zeritu Kebede and many more. Trace Muzika includes a daily Top 10 Ekista Countdown, and an official ranking of the Top 10 Ethiopian songs.
habeshaview is a privately held film distribution and media company that was established in 2014. habeshaview promotes the rich cultural heritage of several diaspora communities, history, traditions, socio-economic development, business environment, tourism and current affairs.

Theatres for Change

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A new Amharic e-book titled Theatres for Change by Mihret Massresha was officially launched this week.
The e-book is a methodology handbook focusing on how to generate, develop, direct, act and stage research based interactive dramas. Seven plays the author of the e-book wrote, directed and staged through 2006 to 2017, one with Afan Oromo version, are included in this book.
“The book is intended to serve as a practical guide and a resource material for in-school and out-of-school youth groups, theatres, government organizations and civil societies, as well as for amateur and professional theatre practitioners. They can use this material as they employ drama as a tool of addressing various social issues,” Mihret says.
According to the author, the book can help raise awareness and communication efforts on wide-ranging social causes such as health and education, agriculture and service provision, mutual respect and peaceful coexistence, ethics and anticorruption, corporate social responsibility and social accountability, human right and democracy, environment protection and conservation and so on.
Such efforts can be more effective with the use of research based interactive approaches like Theatre for Change, a change that the country is striving to achieve. The book can also be a good policy input for shaping the future of Ethiopian Theatre.
“Critics, trainers in the area, art correspondents, students, scholars, translators, potential patrons/ partners, policy makers, publishers, development communicators and anyone interested are warmly welcome to contribute in this instrument of change, which in its own way can play a vital role in the development and democratization process of Ethiopia, through reading and reflecting on this material,” Mihret said.
“Interestingly, the book is completed during this covid period. The method can be customized to covid preventive mode, and expected to be widely promoted in the post-covid period. I am extremely glad to present this book for the Ethiopian public,” the author concluded.

Small businesses in Africa must innovate to survive COVID-19

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Dorothy Tembo is the acting Executive Director of the International Trade Centre, (ITC) a joint agency of the United Nations and the World Trade Organization. In June, the ITC launched a report titled “COVID-19: The Great Lockdown and its Impact on Small Business.” In an interview with Africa Renewal, Tembo discusses the report, the role of women and youth in post-pandemic recovery in Africa, among other topics. Excerpts;

 

What key messages does your newly released report on COVID-19 and micro, small and medium-sized enterprises (MSMEs) convey?
The first is that MSMEs matter, and they must be at the center of any post-pandemic recovery effort. Second, there is a disruption of the global supplies that these MSMEs are a part of. The third message is that, going forward, we need to think carefully about how we support MSMEs, making sure we push in a direction of more resilient value chains that can withstand disruptions in the future.

The report states that MSMEs, especially in poor countries, are disproportionately affected by the pandemic. Why is this the case?
Poor countries face huge economic challenges. The pandemic compounded an already bad situation. For years, these countries have cried out for assistance to build infrastructure that supports economic development. In these countries, businesses are relatively small and cannot access finance. Some of these countries are landlocked and therefore the cost of doing business is much higher than in the others.

The Africa Union’s Silencing the Guns 2020 campaign, if successful, could strengthen countries’ resilience in recovery. Is that correct?
Absolutely. If we could have a situation where peace reigns in countries, that would be an opportunity to consolidate development efforts.

Your report paints a gloomy picture of the situation of MSMEs in Africa. For example, one in five small firms would be bankrupt within five months and $2.4 billion worth of exports is expected to be lost this year. Any good news at all?
You’re right. We should not underestimate the impact of COVID-19 on countries. But I think there is a glimmer of hope. The current situation presents an opportunity to reflect on what to do going forward to enable MSMEs become more resilient. There are potential opportunities.
First is the possibility for countries and companies to start innovating, because small enterprises tend to be agile and able to adapt. For example, some companies we are working with are able to conduct e-commerce and have survived. So, innovation is a possibility in terms of existing value chains or in doing something completely new.
Second, we have an opportunity to rethink how we develop more resilient value chains that can accommodate future difficult situations.
Third is to explore more sustainable production options that, in the long term, are cheaper and environmentally friendly.
The final point is, there is an opportunity for countries to consider their product range. Many countries depend on a single or a few commodities. They could now look at a broader product range as well as diversification of markets. Africa can look at the opportunities that come with the African Continental Free Trade Area (AFCFTA) in terms of value add, within the continent, even as countries look at the global markets.

Many people believe that African youth can capably lead the innovation charge. What are your views on this?
I agree. This is something we have observed from our work with young people in Africa. If you look at some of the sectors where the shift has occurred, the digital side of things for example, it’s the youth who are involved, and they are pushing the trend and showing their ability.
Also, the youth tend to think outside the box and can reposition themselves quickly. We must give them priority. They are the future and we cannot leave them behind.

Your report offers a 15-point plan of action. How do you ensure that your recommendations are implemented by the MSMEs, the business support organizations and the various governments?
The action plan provides some guidelines in terms of what the three stakeholder groups should be looking at, that is the immediate steps they can take. These guidelines were drawn from our engagement with different companies in different countries. And the guidelines speak to the core issues that are affecting these countries.
Countries see the relevance of what we’re doing. They want to address the challenges they are facing. The ITC and others ensure that when countries decide to implement our recommendations, that we work with them to provide the necessary technical assistance or any required handholding.

Women constitute a huge percentage of Africans engaged in informal trade. Given that women are disproportionately affected by COVID-19, is it reasonable to suggest that they be given priority in any recovery assistance?
Absolutely, and not only because of COVID-19. Women’s economic participation has been very limited. In most cases, women are not very engaged or allowed to participate in business. Even when they can participate, they’re likely workers and when they own a business, they are small operations that cannot grow because of various reasons.
Women’s businesses are likely to be closed as a result of the pandemic; therefore, any form of financial assistance to companies must consider the plight of women or be viewed through the gender lens. The ITC has designed a women’s empowerment programme called SheTrades under which we aim to connect three million women to markets. Even now, women are unable to get the necessary information to access the resources being provided within the COVID-19 context.
Somebody told me a very interesting story about a border in southern Africa. At that border, two lines were formed: one for males and another line for females. The line for the males was cleared ahead of the one for the females. By the time the line for women was cleared, the men had been in the markets for hours and had sold their goods. These may appear simple, but they do have a huge impact on how business is conducted and how opportunity is lost.
What is the timeframe for connecting three million women to the market?
Our commitment is that by 2021 we will have connected three million women to the market. We have already gone beyond half of that number.
Given the disruptive impact of COVID-19, can you still meet the 2021 target?
I believe we can. For the simple reason that the demand to meet the Sustainable Development Goals (SDGs) is even higher now than before. I remain optimistic. We will keep pushing ourselves, understanding the challenges that we face.

How do you connect the women to the market?
We have identified some core issues that make women uncompetitive in business. One is a lack of access to finance. You still have some countries asking women for their husband’s approval before accessing a loan. And interest rates for loans are too high and unaffordable.
Also, some policies don’t support women’s economic advancement. So, we are working with governments under the SheTrades initiative to determine precisely the problems women face and try to address those problems. We must think differently regarding women’s access to finance. Can we think of nontraditional ways that women can access finance?

Is such thinking going on?
Yes, it is. We are working with different partners. We are part of the SDG 500, which is an initiative that involves other UN agencies. We are collaborating with the private sector and some foundations. The objective is to mobilize about $500 million to support MSMEs, particularly those led by women, to access resources with minimal requirements.

Developing countries export a significant amount of inputs to other regions for the production of personal protective equipment (PPEs). In the context of the Africa Continental Free Trade Area, is ITC supporting Africa in producing PPEs?
Our support is much broader than just for PPEs because the foundation of the AfCFTA is trade liberalisation. It’s how Africa positions itself to maximize the opportunities in free trade.
In the current context, is there an opportunity for African countries to produce PPEs? Yes. And this is already starting to happen. But at what cost and are we in a position to produce to meet the demand of the entire continent? I believe there is scope for improvement because we are still importing from outside.

You were heavily involved in trade matters in your country [Zambia]. What are your views on Africa’s free trade area?
I am a believer in free trade and Africa should embrace this opportunity. But what needs to happen is that the level of political commitment should increase. In operationalizing the agreement, participating countries must come through on their commitments. Africa is positioned to attract investments. It has resources for domestic production. It has human resources. We must now organise ourselves better.

What support is ITC providing MSMEs in Africa in these trying times?
Our mandate includes working with MSMEs in support of economic development in developing countries. We support countries to better understand what has confronted them [COVID-19] these last few months. Through surveys, we have information on issues specific to certain countries. Our report builds on those efforts. We have the action plan, but alongside that, we work directly with businesses so they can navigate these challenging times.
We work with businesses to find different ways of managing the business-to-business interaction that used to be face-to-face. Now businesses use online platforms to trade. We have continued to provide consolidated information through the Global Help Desk, which is a one-stop shop for all trade-related information.